GoHighLevel Pricing is an all-in-one marketing platform that has gained massive popularity among agencies and entrepreneurs. While its pricing structure seems straightforward, there are hidden costs that most people don’t talk about.
If you’re thinking about subscribing to GoHighLevel, you need to know all the costs involved before making a decision. In this article, we’ll break down the official pricing plans, plus 5 hidden costs that could impact your budget.
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💰 GoHighLevel Pricing Plans (Official)
GoHighLevel offers three main pricing tiers:
1️⃣ Starter Plan – $97/month
✅ Includes CRM, funnels, website builder, email, and SMS marketing.
❌ Limited to one account – Not ideal for agencies.
2️⃣ Agency Plan – $297/month
✅ Unlimited sub-accounts, white-labeling, automation, and pipelines.
✅ Best for agencies managing multiple clients.
3️⃣ SaaS Mode – $497/month
✅ Everything in the Agency plan plus the ability to resell GoHighLevel as your own SaaS. ✅ Includes SaaS automation tools and advanced analytics.
🚀 30-day free trial available for all plans!
🛑 5 Hidden Costs of GoHighLevel No One Talks About
Now, let’s talk about the real costs that users often discover after they sign up. These costs may not be directly listed, but they can add up fast.
1️⃣ Twilio & SMS Costs 📲
GoHighLevel integrates with Twilio for sending SMS and making calls. However, these services are not included in the base subscription – you have to pay separately.
💰 Cost Breakdown:
- SMS costs start at $0.0075 per message (varies by country).
- Phone calls cost $0.013 per minute (for U.S. numbers).
- Additional costs for phone number rental ($1/month).
🔹 If you’re running an SMS-heavy marketing campaign, this cost can add up quickly!
2️⃣ Email Sending Costs (Mailgun or SMTP Required) 📧
GoHighLevel does not include email sending – you must integrate Mailgun, SendGrid, or another SMTP provider.
💰 Cost Breakdown:
- Mailgun’s basic plan starts at $35/month for 50,000 emails.
- SendGrid’s pricing starts at $15/month.
🔹 If you send a lot of emails, your costs can increase significantly.
3️⃣ Additional Team Member Seats 👨💻
GoHighLevel limits the number of team members in each account. If you need more team members or want to give access to your clients, you may need to pay extra.
💰 Cost Breakdown:
- Additional team seats cost $30 to $50 per user per month.
- No unlimited users unless you’re on the SaaS Mode ($497/month) plan.
🔹 If you run an agency with a big team, this cost can be a dealbreaker.
4️⃣ White-Labeling Fees 🎨
One of GoHighLevel’s best features is white-labeling, which allows agencies to brand the platform as their own. However, full white-labeling comes with additional costs.
💰 Cost Breakdown:
- Basic white-labeling (custom domain & logo) is included in the $297 plan.
- Advanced white-labeling (custom mobile app) costs $497 one-time + $297/month.
🔹 If you want a fully customized app under your brand, you need to pay extra.
5️⃣ Premium Integrations & Add-ons 🔌
While GoHighLevel supports a lot of third-party integrations, some require additional paid tools.
💰 Common Paid Add-ons:
- Zapier (for automations) – Starts at $19.99/month.
- Calendly (for bookings) – Free plan available, but premium is $12/month.
- Stripe/PayPal (for payments) – Transaction fees apply.
🔹 If you use many third-party tools, your total costs can exceed expectations.
💡 Is GoHighLevel Worth It? (Final Thoughts)
GoHighLevel is an incredible platform, but you must consider these hidden costs before subscribing. If you rely heavily on SMS, email, team members, and integrations, your total spending could be much higher than the base plan suggests.
Who Should Use GoHighLevel? ✅
✅ Marketing Agencies – Automate funnels, CRM, and client management.
✅ Coaches & Consultants – Manage bookings, memberships, and follow-ups.
✅ SaaS Resellers – Sell your own white-labeled version of GoHighLevel.
Who Should Avoid It? ❌
❌ Small businesses on a tight budget – Costs can add up quickly.
❌ Users who don’t need advanced automation – A simpler tool may be better.
🔥 Should You Subscribe? (Final Verdict)
If you’re an agency or serious entrepreneur, GoHighLevel is one of the best all-in-one tools you can invest in. However, be prepared for these hidden costs.
🚀 Want to try it first? Take advantage of the 30-day free trial to see if it’s right for you!
