Introduction: Why CRM Software Dominates Modern Business
Customer Relationship Management (CRM) software has become the beating heart of modern marketing, sales, and service operations. Whether you’re running a small digital agency, freelancing, or managing a growing business, CRM tools help organize customer data, automate workflows, and boost sales performance.
But with hundreds of CRM options available today — HubSpot, Salesforce, Zoho, Pipedrive, and many others — one question keeps coming up:
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👉 What is the most used CRM software in 2025?
The answer depends on your business model. While large enterprises often lean toward Salesforce or HubSpot, GoHighLevel has rapidly become the most used CRM among digital marketing agencies, freelancers, and small business owners.
Let’s explore why.
1. What Is CRM Software? (A Quick Refresher)
CRM (Customer Relationship Management) software is a digital system that helps businesses manage interactions with leads, clients, and partners. It centralizes customer data, automates follow-ups, and enhances communication across sales, marketing, and service teams.
Key Functions of CRM Software:
- Lead Management: Capture and track leads from multiple sources (web forms, ads, social media).
- Contact Management: Store detailed customer profiles and communication history.
- Pipeline Management: Visualize and automate the sales process from prospect to conversion.
- Email & SMS Marketing: Send campaigns and follow-ups automatically.
- Reporting & Analytics: Monitor sales performance and customer behavior.
- Automation: Replace manual tasks with smart workflows.
A good CRM doesn’t just organize data — it drives revenue growth by helping teams act faster and smarter.
2. The Most Used CRM Software in 2025
There’s no one-size-fits-all CRM, but certain tools dominate based on industry and company size.
| Segment | Most Used CRM | Why It’s Popular |
|---|---|---|
| Enterprise (1,000+ employees) | Salesforce | Deep integrations, global support, scalability |
| Mid-size businesses | HubSpot CRM | User-friendly, inbound marketing features |
| Small businesses & startups | Zoho CRM | Affordable, customizable |
| Digital marketing agencies, freelancers & SaaS builders | GoHighLevel | All-in-one CRM, automation, SaaS white-labeling |
So, what’s the most used CRM among marketers and agencies?
Without question, it’s GoHighLevel — a complete marketing platform that combines CRM, funnel builder, automation, and client management in one place.
3. Why GoHighLevel Is the Most Used CRM for Agencies
GoHighLevel has exploded in popularity among marketers because it’s not just a CRM — it’s a business automation ecosystem. It replaces tools like HubSpot, ActiveCampaign, ClickFunnels, Calendly, and Mailchimp — all in one white-labeled platform.
Let’s look at what makes GoHighLevel stand out.
4. Key Features That Make GoHighLevel the Best CRM for Marketers
1. All-in-One Dashboard
GoHighLevel gives agencies a unified dashboard to manage:
- Leads & clients
- Pipelines & deals
- Marketing campaigns
- Appointments
- Reviews & communications
No more juggling 10+ tools — GoHighLevel centralizes everything.
2. GoHighLevel Automation
Automation is GoHighLevel’s superpower. You can create smart workflows that:
- Send automatic follow-ups via email, SMS, or WhatsApp
- Assign leads to sales reps instantly
- Trigger actions based on customer behavior (like booking a call or clicking a link)
- Nurture cold leads automatically until they’re ready to convert
These automations help agencies save hours per week and close more clients without manual effort.
3. White Label CRM
If you’re an agency, you can rebrand GoHighLevel as your own CRM platform.
This means you can:
- Add your logo and domain
- Create sub-accounts for clients
- Sell it as your own branded SaaS product
This “GoHighLevel White Label” feature is a game-changer — it lets agencies turn a service business into a recurring revenue SaaS model.
4. SaaS Mode
The GoHighLevel SaaS Mode is one of its most profitable features.
Instead of just using the CRM, agencies can resell GoHighLevel as their own software platform, charging clients monthly fees for access.
Here’s how it works:
- You set your own pricing plans (e.g., $97, $197, $297/month)
- GoHighLevel handles billing, hosting, and updates
- You earn recurring income every month
This transforms your agency into a SaaS business, even if you have zero coding experience.
👉 Start your SaaS journey here:
Join GoHighLevel Bootcamp
5. GoHighLevel Pricing (2025 Overview)
GoHighLevel offers several pricing tiers based on your needs.
| Plan | Monthly Price | Key Features |
|---|---|---|
| Agency Starter Account | $97/month | Basic CRM, pipelines, and automation |
| Agency Unlimited Account | $297/month | Unlimited sub-accounts, white label option |
| SaaS Pro Mode | $497/month | Full SaaS automation, rebilling, and client management |
âś… All plans include a 14-day free trial.
âś… You can cancel anytime.
âś… Best value: SaaS Mode if you plan to resell CRM to clients.
6. GoHighLevel Integrations
GoHighLevel integrates seamlessly with:
- Google Workspace & Calendar
- Stripe (for payments)
- Twilio & Mailgun (for SMS and email sending)
- Zapier (to connect with 5,000+ apps)
- Facebook & Instagram Ads
This ecosystem ensures that your entire marketing and sales process stays connected.
5. GoHighLevel CRM vs. Other Popular CRMs
| Feature | GoHighLevel | HubSpot | Salesforce | Zoho CRM |
|---|---|---|---|---|
| CRM & Lead Management | âś… | âś… | âś… | âś… |
| Marketing Automation | âś… | âś… (limited in free plan) | âś… | âś… |
| Funnel & Landing Page Builder | ✅ | ❌ | ❌ | ❌ |
| White Label Option | ✅ | ❌ | ❌ | ❌ |
| SaaS Reselling | ✅ | ❌ | ❌ | ❌ |
| SMS & Call Tracking | ✅ | ❌ | ❌ | ✅ |
| Price (Starting) | $97/month | $45/month | $75/month | $20/month |
| Best For | Agencies, Freelancers | Mid-size teams | Enterprises | Small businesses |
While tools like HubSpot and Salesforce are great, GoHighLevel offers more value for marketers by combining CRM, automation, and SaaS in one affordable plan.
6. Real-World Benefits of Using GoHighLevel CRM
âś… For Agencies
- Automate client onboarding and follow-ups
- Build funnels and websites for clients
- White label your own software
- Sell recurring SaaS subscriptions
âś… For Freelancers
- Manage multiple clients from one dashboard
- Automate repetitive marketing tasks
- Look professional with branded client portals
âś… For Small Businesses
- Capture and nurture leads automatically
- Book appointments and send reminders
- Collect reviews and boost online reputation
7. Pros and Cons of GoHighLevel
Pros:
âś… All-in-one marketing and CRM tool
âś… Affordable compared to using multiple tools
âś… White-label SaaS option
âś… Powerful automation workflows
âś… Excellent community and training
âś… Built specifically for digital agencies
Cons:
❌ Learning curve for beginners
❌ No native eCommerce (but can integrate with Stripe)
❌ Mobile app UI could be improved
Despite minor drawbacks, GoHighLevel remains the most recommended CRM for marketing professionals.
8. Expert Insights: Why GoHighLevel Leads the 2025 CRM Revolution
As someone who’s worked with numerous CRM systems — from Salesforce to HubSpot and Zoho — I can confidently say GoHighLevel offers the most complete solution for marketing-focused businesses.
It’s not just a CRM — it’s a full business engine that:
- Manages leads
- Automates client communication
- Tracks conversions
- Builds websites and funnels
- Generates recurring SaaS income
This explains why thousands of agencies worldwide have migrated to GoHighLevel in 2025.
9. Frequently Asked Questions (FAQs)
Q1: What is the most used CRM software in 2025?
For enterprises, Salesforce leads the market. But among digital marketing agencies and small businesses, GoHighLevel is the most used CRM due to its automation and SaaS features.
Q2: What makes GoHighLevel different from other CRMs?
GoHighLevel combines CRM, funnel builder, automation, reputation management, and SaaS reselling — all in one affordable platform.
Q3: How much does GoHighLevel cost?
Pricing starts at $97/month, with SaaS Mode available at $497/month for resellers.
👉 Check GoHighLevel pricing and plans here.
Q4: Can I white-label GoHighLevel?
Yes. Agencies can fully white-label GoHighLevel — use your logo, domain, and sell it as your own CRM software.
Q5: Is GoHighLevel good for freelancers?
Absolutely. Freelancers can manage multiple clients, automate marketing, and even start their own SaaS business with GoHighLevel.
10. Conclusion: The Future Belongs to Smart CRM Platforms
CRM software is no longer a luxury — it’s a necessity for growth.
While traditional CRMs help manage leads, GoHighLevel goes beyond — offering automation, SaaS reselling, and white-label capabilities that empower you to scale like never before.
If you’re a digital marketer, freelancer, or small business owner looking for an all-in-one CRM that saves time, increases conversions, and creates new revenue streams…
👉 Start your free GoHighLevel trial today:
Join GoHighLevel Bootcamp Here
Final Thoughts
GoHighLevel isn’t just the most used CRM for agencies — it’s a complete growth platform designed to simplify marketing, sales, and automation under one roof.
If you’re serious about scaling your business in 2025, this is the CRM to bet on.
