When it comes to choosing a Customer Relationship Management (CRM) tool, businesses want something that’s powerful, easy to use, and cost-effective. GoHighLevel has gained a lot of attention in the marketing and agency world, but the big question remains: Is GoHighLevel a good CRM?
The short answer? Yes, GoHighLevel is a solid CRM, but it’s more than just that. It’s an all-in-one marketing and sales automation platform designed primarily for agencies, marketers, and small businesses. Let’s break it down and see if it’s the right fit for you.
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What is GoHighLevel? ( Is GoHighLevel a good CRM )
Before diving into its CRM capabilities, let’s take a step back and understand what GoHighLevel (GHL) actually is.
GoHighLevel is an all-in-one marketing, sales, and automation platform built for digital agencies, service providers, and businesses that want to streamline their operations. It combines the features of multiple tools like CRM, email marketing, SMS automation, funnels, appointment scheduling, and more into one centralized platform.
Unlike traditional CRMs that focus only on customer management, GoHighLevel integrates automation, lead generation, and client communication—making it a powerful tool beyond just a basic CRM.
How GoHighLevel Works as a CRM
A good CRM should help businesses manage leads, track customer interactions, and automate follow-ups. Here’s how GoHighLevel performs in those areas:
1. Lead Management & Tracking
GoHighLevel offers a pipeline-based lead tracking system, allowing businesses to organize their leads into different stages. You can:
- Capture leads from various sources (websites, forms, landing pages, social media, etc.).
- Assign leads to different sales reps or team members.
- Track where each lead is in the customer journey (New Lead, Contacted, Follow-up, Closed, etc.).
This makes it easier to stay on top of sales processes and never let potential clients slip through the cracks.
2. Automated Follow-Ups & Nurturing
One of the standout features of GoHighLevel is its automation capabilities. You can set up automated workflows to:
- Send email and SMS follow-ups after a lead submits a form.
- Trigger reminders for sales reps to call potential clients.
- Automatically move leads through different stages of the pipeline.
This helps businesses save time while keeping leads engaged, which is essential for boosting conversions.
3. Built-in Communication Tools
Unlike many traditional CRMs that require third-party integrations for email, SMS, and calls, GoHighLevel has built-in communication tools, including:
- Two-way SMS messaging for lead nurturing.
- Email marketing campaigns and automation.
- Voicemail drops to increase engagement.
- Social media messaging integration (Facebook, Instagram, WhatsApp, etc.).
- Call tracking and recording to monitor conversations.
Having all communication channels inside one platform eliminates the need for tools like Twilio, Mailchimp, or ActiveCampaign.
4. Appointment Scheduling & Calendar Integration
For businesses that rely on bookings (coaches, consultants, agencies, local businesses), GoHighLevel provides a robust appointment scheduling tool.
- Clients can book appointments directly through your website or landing pages.
- Automated reminders reduce no-shows.
- Integrated calendars sync with Google Calendar.
This eliminates the need for separate scheduling tools like Calendly.
5. Sales & Revenue Tracking
GoHighLevel’s CRM includes sales tracking features to monitor revenue growth.
- You can track deal values and forecast revenue.
- Monitor team performance and conversion rates.
- Use dashboard analytics to measure progress.
For agencies, this is a great way to track client results and optimize marketing efforts.
GoHighLevel vs. Other Popular CRMs
Now that we’ve covered its features, let’s compare GoHighLevel to some of the biggest names in the CRM industry:
GoHighLevel vs. HubSpot
- HubSpot is great for inbound marketing and content-based strategies but lacks built-in SMS and advanced automation unless you upgrade to higher plans.
- GoHighLevel is built specifically for agencies and service businesses, offering more automation at a lower price.
GoHighLevel vs. Salesforce
- Salesforce is enterprise-level and requires a team to manage properly.
- GoHighLevel is simpler and more user-friendly for small-to-medium businesses and agencies.
GoHighLevel vs. ClickFunnels
- ClickFunnels is focused only on funnel building.
- GoHighLevel includes funnel-building tools but also offers CRM, automation, and marketing features in one package.
GoHighLevel vs. ActiveCampaign
- ActiveCampaign is great for email automation but lacks built-in SMS and sales pipeline management.
- GoHighLevel combines email, SMS, sales tracking, and automation in one system.
Who Should Use GoHighLevel as a CRM?
GoHighLevel is best suited for:
✅ Marketing Agencies – Agencies can manage leads, automate follow-ups, and provide clients with white-label CRM solutions.
✅ Coaches & Consultants – Schedule calls, automate messaging, and track client progress.
✅ Local Businesses – Businesses like dentists, chiropractors, real estate agents, and home services can use GHL for lead nurturing.
✅ Freelancers & Entrepreneurs – If you manage leads and need a CRM that also includes marketing automation, GoHighLevel is a great option.
Pros and Cons of GoHighLevel as a CRM
✅ Pros:
✔ All-in-one platform (CRM, marketing, sales, automation, and more).
✔ Saves money by replacing multiple software tools.
✔ Built-in SMS, email marketing, and automation.
✔ Custom pipelines for easy lead tracking.
✔ White-label option for agencies.
✔ Active Facebook community and customer support.
❌ Cons:
✘ Learning curve – Since it offers so many features, it can take some time to learn.
✘ No free plan – It has a 30 -day free trial, but no free tier like HubSpot.
✘ More focused on agencies – While other businesses can use it, agencies get the most benefit.
Is GoHighLevel Worth It as a CRM?
If you’re looking for a powerful CRM that goes beyond basic lead management and includes automation, messaging, and funnel-building tools, then GoHighLevel is definitely worth considering.
It’s especially valuable for marketing agencies, service businesses, and entrepreneurs who need a single platform to manage leads, automate tasks, and scale their business.
Final Verdict: 👍 YES, GoHighLevel is a Good CRM!
However, if you’re only looking for a simple, traditional CRM without automation or marketing tools, platforms like HubSpot, Zoho, or Pipedrive might be a better fit.
🚀 Pro Tip: Try GoHighLevel’s 30 -day free trial to see if it’s the right fit for your business before committing. It’s one of the best ways to test its features risk-free!
Do you use GoHighLevel as a CRM? Share your experience in the comments below! 👇
