If you’re in the digital marketing space, you’ve probably heard of GoHighLevel. It’s an all-in-one marketing platform that helps agencies, entrepreneurs, and businesses automate their processes. But one of the big questions people ask is: Are GoHighLevel websites good?
In this article, we’ll dive deep into GoHighLevel’s website builder, its pros and cons, and whether it’s a good fit for your business.
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What is GoHighLevel?
GoHighLevel (GHL) is a customer relationship management (CRM) and marketing automation platform designed for agencies and marketers. It offers tools like funnel building, email marketing, SMS marketing, and reputation management.
But a major feature that often gets overlooked is its website and funnel builder. Many users wonder if GoHighLevel can replace traditional website builders like WordPress, Wix, or Shopify. Let’s find out.
Features of GoHighLevel Website Builder
GoHighLevel comes with a drag-and-drop website builder that allows users to create full websites, landing pages, and sales funnels. Here are some key features:
1. Drag-and-Drop Editor
You don’t need coding skills to build a website. GoHighLevel provides an intuitive drag-and-drop interface where you can easily add elements like text, images, videos, forms, and buttons.
2. Pre-Built Templates
If you don’t want to start from scratch, GHL offers pre-designed templates for various industries. You can customize them to match your brand.
3. Mobile-Responsive Design
All websites built with GoHighLevel are mobile-friendly and adjust automatically to different screen sizes.
4. SEO Optimization
GHL allows you to optimize your website with meta titles, descriptions, alt text, and custom URLs to improve search engine rankings.
5. Integrations with Marketing Tools
Since GoHighLevel is a marketing platform, it easily integrates with email automation, SMS marketing, appointment scheduling, and CRM tools.
6. Membership & Course Hosting
If you want to sell online courses or create a membership site, GoHighLevel allows you to host and manage content within the platform.
7. Custom Domains
You can connect your own custom domain to make your website look more professional.
Pros of Using GoHighLevel Websites
✅ All-in-One Platform
One of the biggest advantages of GoHighLevel is that it combines website building with CRM, email marketing, automation, and funnels—all in one place. This saves you money and reduces the need for multiple tools.
✅ Easy to Use
Compared to WordPress or Shopify, GoHighLevel’s website builder is easier for beginners. The drag-and-drop editor makes website creation simple.
✅ Built-in Funnels
Unlike standard website builders, GoHighLevel lets you build sales funnels to capture leads and increase conversions.
✅ Marketing Automation Included
With GHL, you don’t need extra tools for email marketing, SMS follow-ups, or appointment scheduling—it’s all included.
✅ Affordable for Agencies
If you run an agency, GoHighLevel lets you white-label its services, meaning you can create websites for clients under your own brand.
Cons of Using GoHighLevel Websites
❌ Limited Design Flexibility
While GoHighLevel’s website builder is easy to use, it doesn’t offer the same level of customization as WordPress or Webflow. If you need complex designs, it may feel restrictive.
❌ Not Ideal for Large eCommerce Sites
GoHighLevel is not built for large eCommerce stores like Shopify or WooCommerce. If you need advanced product listings, payment gateways, and inventory management, GHL might not be the best choice.
❌ SEO Limitations
While GoHighLevel does provide basic SEO tools, it doesn’t offer the depth of customization that platforms like WordPress (with Yoast or Rank Math) provide.
❌ Learning Curve for New Users
If you’re new to GoHighLevel, there is a learning curve, especially if you’re used to traditional website builders.
Who Should Use GoHighLevel Websites?
GoHighLevel websites are best suited for:
✅ Agencies and Marketers – If you run a marketing agency, GHL lets you build websites and funnels for clients while integrating with automation tools.
✅ Small Businesses & Coaches – If you’re a consultant, coach, or small business owner, GHL provides an easy way to build landing pages and sales funnels.
✅ Affiliate Marketers – If you promote affiliate products, GHL lets you create high-converting landing pages with built-in automation.
✅ Service-Based Businesses – If you need a simple website for booking appointments, collecting leads, and automating follow-ups, GHL works well.
Who Should NOT Use GoHighLevel Websites?
❌ Large eCommerce Brands – If you sell hundreds of products, Shopify or WooCommerce would be better options.
❌ Bloggers & Content Creators – If your main focus is blogging and SEO, WordPress is a better choice.
❌ Highly Customized Websites – If you need a fully custom-coded website with advanced animations and unique designs, Webflow or WordPress would be a better fit.
Final Verdict: Are GoHighLevel Websites Good?
Yes, GoHighLevel websites are good for specific use cases—especially for marketers, agencies, and service-based businesses. It’s an all-in-one platform that simplifies website building, automation, and client management.
However, if you need deep customization, advanced SEO, or a large eCommerce store, other platforms might be a better fit.
Should You Use GoHighLevel for Your Website?
- Use it if you want a simple, all-in-one solution with marketing automation.
- Skip it if you need complex designs, advanced blogging tools, or a full eCommerce store.
If you’re already using GoHighLevel for marketing, adding a website inside the platform can be a great time-saving option. But if you need a standalone website with advanced features, you might want to explore other website builders.
What do you think? Have you tried GoHighLevel’s website builder? Let us know your experience in the comments!
