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If you’re in digital marketing, you’ve probably heard of GoHighLevel. It’s an all-in-one platform designed to help businesses and agencies streamline their marketing efforts. One of its standout features is funnel building. But how good is it at creating funnels? And can it replace other tools like ClickFunnels, Active Campaign , or Systeme.io ?

In this guide, we’ll break down everything you need to know about GoHighLevel’s funnel-building capabilities, how it works, and whether it’s the right choice for your business.

What Is GoHighLevel?

GoHighLevel (GHL) is a comprehensive marketing automation tool that helps businesses manage lead generation, email marketing, SMS marketing, CRM, and more. It’s particularly popular among digital marketing agencies because it allows them to manage multiple clients under one dashboard.

But today, we’re focusing on one major feature: funnels.

Does GoHighLevel Have a Funnel Builder?

Yes! GoHighLevel includes a built-in funnel builder that allows users to create sales funnels, lead generation funnels, webinar funnels, and more. It works similarly to other funnel builders like ClickFunnels but integrates seamlessly with GoHighLevel’s CRM and automation tools.

Features of GoHighLevel’s Funnel Builder

1. Drag-and-Drop Funnel Builder

GoHighLevel makes it easy to create funnels using a simple drag-and-drop editor. You don’t need any coding skills to build high-converting pages.

2. Customizable Templates

The platform provides pre-designed funnel templates that you can customize to fit your brand. This saves time and ensures you’re using a funnel structure that works.

3. A/B Testing

Want to know which version of your funnel converts better? GoHighLevel lets you split test pages to optimize performance.

4. One-Click Upsells and Downsells

Increase revenue with upsells and downsells within your funnel. You can easily add these to your checkout process to maximize profits.

5. Integrated CRM and Automation

Unlike standalone funnel builders, GoHighLevel’s funnel system connects directly to its CRM, email, and SMS automation, making follow-ups seamless.

6. Payment Integrations

You can accept payments directly through Stripe, PayPal, or other integrations, making it easy to sell products, services, or memberships.

7. Membership Sites

Want to create an online course or a subscription-based product? GoHighLevel lets you build and manage membership sites within the funnel system.

8. Calendar and Appointment Booking Integration

For service-based businesses, GoHighLevel’s funnels integrate with its built-in appointment booking system, making it easy to schedule calls or consultations.

How to Create a Funnel in GoHighLevel (Step-by-Step Guide)

Creating a funnel in GoHighLevel is straightforward. Here’s a step-by-step guide:

Step 1: Log in to Your GoHighLevel Dashboard

Go to the Funnels & Websites section and click on Funnels.

Step 2: Create a New Funnel

Click on Create New Funnel and give it a name. This could be something like Lead Gen Funnel or Sales Funnel.

Step 3: Add Funnel Steps

Every funnel consists of multiple steps, such as:

• Landing Page (Capture leads or sell a product)
• Thank You Page (Confirm actions and guide users further)
• Checkout Page (If you’re selling a product or service)
• Upsell/Downsell Pages (To maximize revenue)
• Final Confirmation Page

Click Add New Step to create and customize each page.

Step 4: Customize Your Pages

Using the drag-and-drop editor, customize each funnel step. You can add:

• Headings
• Buttons
• Images
• Videos
• Forms
• Countdown Timers (for urgency)

Step 5: Set Up Automation

One of GoHighLevel’s biggest strengths is automation. You can:

• Send automated emails after a user submits a form
• Trigger SMS reminders for follow-ups
• Add leads to a pipeline for better tracking

Step 6: Connect Payment Gateway (If Selling a Product)

If you’re selling something, integrate Stripe or PayPal to process payments seamlessly.

Step 7: Publish and Test Your Funnel

Before launching, preview your funnel and test each step to ensure everything works smoothly.

Step 8: Launch and Monitor Analytics

Once live, track your funnel’s performance using GoHighLevel’s built-in analytics dashboard. You can monitor:

• Conversion rates
• Page views
• Drop-off rates

GoHighLevel vs. ClickFunnels – Which One Is Better?

Many people compare GoHighLevel with ClickFunnels, so let’s break it down:

Feature	GoHighLevel	ClickFunnels
Funnel Builder	✅ Yes	✅ Yes
CRM	✅ Yes	❌ No
Email & SMS Automation	✅ Yes	❌ No
Membership Sites	✅ Yes	✅ Yes
Appointment Booking	✅ Yes	❌ No
White-Label Option	✅ Yes	❌ No
Pricing	$ 97	$297

Who Should Use GoHighLevel?

• Marketing agencies that need an all-in-one tool
• Business owners who want automation & funnels
• Coaches & consultants who need a CRM & sales funnel

Who Should Use ClickFunnels?

• Entrepreneurs focused solely on funnel building
• Businesses that don’t need a CRM or automation
• People who prefer a simpler platform

Pros and Cons of Using GoHighLevel for Funnels

Pros ✅

✔️ All-in-one platform (CRM, automation, funnels, and more)

✔️ No need for third-party email & SMS marketing tools

✔️ Cost-effective compared to buying multiple tools

✔️ White-label option for agencies

✔️ Powerful automation to boost conversions

Cons ❌

❌ Learning curve for beginners

❌ UI could be more polished

❌ Limited third-party integrations compared to ClickFunnels

Final Verdict: Should You Use GoHighLevel for Funnels?

If you need more than just a funnel builder—something that includes CRM, automation, and marketing tools—GoHighLevel is an excellent choice.

However, if you’re just looking for a simple drag-and-drop funnel builder and don’t need CRM features, ClickFunnels might be a better fit.

Ready to Try GoHighLevel?

If you’re interested in testing GoHighLevel’s funnel builder, they offer a 30-day free trial so you can see if it works for your business.

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What do you think? Have you used GoHighLevel for funnel building? Let us know your experience in the comments!