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GoHighLevel (GHL) is one of the most popular all-in-one marketing platforms today, offering businesses and agencies tools for CRM, automation, funnel building, and email marketing. If you’re considering using GoHighLevel for email marketing, one of the most critical questions you might have is: How much does GoHighLevel email cost?

In this guide, we’ll break down GoHighLevel email pricing in simple terms so you can understand how it works, whether it’s worth it, and what alternatives you might consider.

How Does Email Pricing Work in GoHighLevel?

Unlike some email marketing platforms that offer free email sending up to a limit, GoHighLevel charges separately for email usage. The platform integrates with third-party email service providers like Mailgun, SendGrid, and SMTP providers to facilitate email sending.

Here’s how email pricing works in GoHighLevel:

1. GoHighLevel Itself Doesn’t Provide Email Sending – Instead, it connects with email service providers.
2. You Need to Purchase an Email Plan Separately – This usually involves signing up with a third-party email service.
3. Costs Depend on the Email Service Provider You Choose – Most users integrate Mailgun, which offers pricing based on the number of emails sent.

Now, let’s break down these costs in detail.

GoHighLevel Email Pricing with Mailgun

Most GoHighLevel users use Mailgun as their email service provider. Mailgun has various pricing plans, but here’s what you need to know:

1. Free Plan (Limited Usage)

• Mailgun offers a free plan that allows you to send up to 5,000 emails per month for the first three months.
• After the free trial, you need to upgrade to a paid plan.

2. Mailgun Paid Plans

Mailgun offers the following pricing structure:

• Foundation Plan: $35/month for 50,000 emails
• Growth Plan: $80/month for 100,000 emails
• Scale Plan: Custom pricing for higher email volumes

Most agencies and businesses using GoHighLevel opt for the Foundation Plan or higher, depending on their email volume.

Additional Email Costs to Consider

While the above costs cover email sending, there are some extra costs to keep in mind:

1. Dedicated IP Address (Optional) – Some businesses choose to purchase a dedicated IP for better email deliverability. Mailgun charges around $59/month for this feature.
2. Email Validation Costs – If you want to clean your email list to reduce bounce rates, Mailgun charges $1 per 100 email validations.
3. Domain Authentication & Setup – Setting up your domain properly for email sending (DKIM, SPF, DMARC) is essential for avoiding spam folders. While you can do this yourself, some agencies charge for it.

Can You Use Other Email Providers?

Yes! You don’t have to use Mailgun. GoHighLevel allows you to connect other SMTP providers such as:

• SendGrid (Pricing starts at $19.95/month for 50,000 emails)
• Postmark (Better for transactional emails)
• Amazon SES (One of the cheapest options, starts at $0.10 per 1,000 emails)

If you have an existing email setup with another provider, you can integrate it with GoHighLevel instead of using Mailgun.

Is GoHighLevel Email Pricing Worth It?

Whether or not GoHighLevel’s email pricing is worth it depends on your needs. Here’s a quick breakdown of pros and cons:

Pros:

✅ Scalability – You can send thousands or millions of emails without restrictions.

✅ Full Automation – You can automate email marketing campaigns inside GoHighLevel.

✅ Integration with Funnels & CRM – Email marketing is directly linked to your sales pipeline and automation.

Cons:

❌ Additional Cost – Unlike some platforms that include email sending for free, GoHighLevel requires a separate email plan. ❌ Setup Required – You need to configure email authentication settings to ensure good deliverability.

❌ Learning Curve – If you’re new to email marketing, setting up Mailgun or another SMTP provider might feel technical.

Alternatives to GoHighLevel for Email Marketing

If you’re looking for an email marketing platform with built-in email sending, here are a few alternatives:

1. ActiveCampaign – Offers email marketing and automation starting at $29/month with email sending included.
2. MailerLite – Simple and affordable email marketing tool starting at $9/month.
3. ConvertKit – Great for creators and bloggers, starting at $15/month.
4. GetResponse – Includes email marketing, landing pages, and automation, starting at $19/month.

These tools might be a better option if you only need email marketing without the CRM and automation features of GoHighLevel.

Final Thoughts

GoHighLevel is a powerful platform for businesses that need an all-in-one marketing solution, but email pricing is separate since you need to integrate an external provider like Mailgun or SendGrid.

If you send a high volume of emails and want deep automation features, the additional cost is worth it. However, if you’re a small business or just need email marketing, a dedicated email service might be a more budget-friendly option.

Before committing, calculate your expected email volume and compare the costs to ensure you’re getting the best value for your business.