GoHighLevel (GHL) is a powerful all-in-one marketing platform designed for agencies and businesses looking for CRM, automation, funnels, and email marketing. While it’s a great tool, it’s not for everyone—whether due to pricing, features, or complexity. If you’re searching for the best GoHighLevel alternatives, you’re in the right place!
In this guide, we’ll break down the top competitors, their features, pricing, and why they might be a better fit for your business.
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Why Look for a GoHighLevel Alternative?
Before we dive into the alternatives, let’s quickly go over why someone might want an alternative to GoHighLevel:
✅ Pricing – GoHighLevel starts at $97/month (for a single account) and $297/month (for the agency plan). Not everyone needs such a high investment.
✅ Learning Curve – While GHL is powerful, it can be complex for beginners. Setting up automation, funnels, and email campaigns takes time.
✅ Email & SMS Costs – Unlike some platforms, GoHighLevel does not include email and SMS sending. You need to integrate third-party services like Mailgun (for email) and Twilio (for SMS), adding extra costs.
✅ Better Niche-Specific Solutions – Some businesses prefer tools that specialize in one area rather than an all-in-one solution.
Now, let’s explore the best GoHighLevel alternatives based on different business needs.
1. HighLevel Alternative for CRM & Automation: ActiveCampaign
Why Choose ActiveCampaign?
If you need a powerful CRM with advanced email marketing automation, ActiveCampaign is one of the best alternatives.
Key Features:
- Advanced email & SMS automation
- Built-in CRM for managing leads and sales pipelines
- Lead scoring to track customer engagement
- Affordable pricing compared to GoHighLevel
Pricing:
- Starts at $29/month for email marketing & CRM
- Business plans with advanced automation start at $49/month
🟢 Best For: Businesses that need advanced email automation & CRM without the complexity of GoHighLevel.
2. Best GoHighLevel Alternative for Funnels: ClickFunnels
Why Choose ClickFunnels?
If you mainly use GoHighLevel for funnels and sales pages, ClickFunnels is an excellent alternative.
Key Features:
- Easy-to-build sales funnels (drag & drop builder)
- High-converting landing pages for leads & sales
- Pre-designed templates for different industries
- Built-in payment integration (Stripe, PayPal, etc.)
Pricing:
- Starts at $127/month (Basic Plan)
- Pro plan at $157/month with advanced features
🟢 Best For: Businesses focused on selling products/services via funnels and need an easy-to-use platform.
3. Best Alternative for Agencies: GoHighLevel vs. Systeme.io
Why Choose Systeme.io?
If you’re looking for an affordable, all-in-one solution like GoHighLevel but at a lower price, Systeme.io is a great option.
Key Features:
- Funnel builder (similar to ClickFunnels)
- Email marketing & automation
- Membership site creation (for courses & training)
- Affiliate marketing tools built-in
Pricing:
- Free plan available (limited features)
- Paid plans start at $27/month (compared to GoHighLevel’s $97/month)
🟢 Best For: Startups, small agencies, and businesses needing an affordable all-in-one marketing solution.
4. Best Alternative for Email & SMS Marketing: Kartra
Why Choose Kartra?
Kartra is a strong GoHighLevel alternative for businesses that need email, SMS marketing, and sales funnels combined.
Key Features:
- Built-in email & SMS automation (no extra integration needed)
- Membership site & course creation
- Shopping cart & checkout pages
- Agency features for client management
Pricing:
- Starts at $99/month (Basic Plan)
- Advanced plans up to $499/month (for agencies & high-volume businesses)
🟢 Best For: Agencies and businesses that need all-in-one marketing & email automation.
5. Best Budget-Friendly Alternative: GetResponse
Why Choose GetResponse?
If you need email marketing, automation, and landing pages at an affordable price, GetResponse is a solid alternative.
Key Features:
- Email marketing & autoresponders
- Landing pages & basic funnels
- Webinar hosting (unique feature!)
- Built-in AI tools for content & automation
Pricing:
- Free plan available (limited features)
- Paid plans start at $19/month
🟢 Best For: Small businesses and entrepreneurs looking for a low-cost marketing solution.
6. Best GoHighLevel Alternative for Lead Generation: HubSpot CRM
Why Choose HubSpot?
If you need lead generation, CRM, and email automation in one platform, HubSpot is a strong alternative.
Key Features:
- Free CRM (perfect for beginners)
- Email automation & sales pipeline management
- AI-powered marketing automation
- Lead tracking & analytics
Pricing:
- Free CRM plan available
- Paid plans start at $20/month
🟢 Best For: Businesses focusing on lead generation & CRM without spending big.
Final Thoughts: Which GoHighLevel Alternative is Best for You?
Choosing the best GoHighLevel alternative depends on your business needs:
- For CRM & Automation → 🏆 ActiveCampaign
- For Funnels & Sales Pages → 🏆 ClickFunnels
- For Agencies (All-in-One Solution) → 🏆 Systeme.io
- For Email & SMS Marketing → 🏆 Kartra
- For Budget-Friendly Marketing → 🏆 GetResponse
- For Lead Generation & CRM → 🏆 HubSpot CRM
Each of these tools has its pros and cons, but they all offer excellent features at different price points.
If you’re looking to replace GoHighLevel with a more affordable or specialized tool, these options are worth exploring!
What’s Your Favorite GoHighLevel Alternative?
Have you tried any of these platforms? Let us know in the comments! 🚀
