Introduction: The Automation Battle—GoHighLevel vs Ontraport
If you run a digital marketing agency, freelance marketing business, or a small service-based business, choosing the right automation platform can make or break your growth.
Today, two platforms dominate the automation and CRM space:
Table of Contents
⭐ GoHighLevel — The all-in-one automation & CRM builder made for agencies
vs.
⭐ Ontraport — The long-established automation tool designed for businesses needing enterprise-level workflows
Both platforms offer:
- CRM capabilities
- Multi-step automation
- Email marketing
- Pipelines
- Landing pages
- Integrations
- Reporting
- Client management features
But they are not the same — and depending on your business model, one may be significantly better for scaling than the other.
In this comprehensive guide, we compare GoHighLevel vs Ontraport across:
- Features
- CRM capabilities
- Workflows & automation
- Pricing
- Lead generation tools
- Agency tools
- SaaS features
- Pros & cons
- Use cases
- Who should choose which platform
Let’s dive in.
What Is GoHighLevel? (Quick Overview)
GoHighLevel is an all-in-one sales, marketing, and business automation suite created specifically for agencies.
It replaces dozens of tools, including:
- ClickFunnels
- ActiveCampaign
- Mailchimp
- HubSpot
- Calendly
- CallRail
- Zapier
- Teachable
- Intercom
- Pipedrive
It includes:
- A built-in CRM
- Email + SMS marketing
- Call tracking
- Automation builder
- AI workflows
- Pipelines
- Landing pages & funnels
- Membership sites
- Full white-labeling
- SaaS Mode (create & sell your own software!)
This makes GoHighLevel a favorite for marketing agencies, coaches, freelancers, and lead generation pros.
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What Is Ontraport? (Quick Overview)
Ontraport is a long-standing CRM and marketing automation platform that specializes in:
- Email marketing
- Customer data management
- Task automation
- Membership + courses
- Business operations
- Long-form multi-layer workflows
Ontraport has been a trusted choice for enterprise-level businesses, consultants, and companies needing complex automations.
While not originally built for agencies, it’s strong for businesses that want:
- Deep segmentation
- Advanced customer journeys
- Robust reporting
- Good email deliverability
GoHighLevel is agency-focused, while Ontraport is more business-operations-focused.
GoHighLevel vs Ontraport: Feature Comparison Table
| Feature | GoHighLevel | Ontraport |
|---|---|---|
| CRM | ✔️ Advanced Pipeline CRM | ✔️ Strong Database CRM |
| Email Marketing | ✔️ Built-in | ✔️ Built-in |
| SMS Marketing | ✔️ Native | ❌ Add-on needed |
| Call Tracking | ✔️ Integrated | ❌ No native |
| Automation | ✔️ Visual workflows + AI | ✔️ Advanced journeys |
| Funnels | ✔️ Yes | ✔️ Yes |
| Websites | ✔️ Yes | ✔️ Yes |
| Booking Calendar | ✔️ Yes | ❌ Requires integration |
| Membership Sites | ✔️ Yes | ✔️ Yes |
| White Label | ✔️ Full white label | ❌ Not available |
| SaaS Mode | ✔️ Yes | ❌ No |
| Client Accounts | ✔️ Unlimited | ✔️ Limited |
| Price | Affordable | Enterprise pricing |
GoHighLevel vs Ontraport: CRM Comparison
GoHighLevel CRM — Built for Agencies
GHL’s CRM is pipeline-driven, perfect for:
- Lead tracking
- Sales workflows
- Appointment workflows
- Pipeline automation
- Client management
- Multi-account management
With drag-and-drop Kanban pipelines, agencies can track:
- Sales cycles
- Client onboarding
- Funnel performance
- Lead nurturing stages
Ontraport CRM — Built for Data & Segmentation
Ontraport offers a strong database-style CRM, great for:
- Detailed segmentation
- Behavioral tracking
- Custom objects
- Deep automation logic
It’s more data-driven but less visually intuitive.
GoHighLevel vs Ontraport: Automation Capabilities
⭐ GoHighLevel Automation Advantages
GoHighLevel offers:
- Workflow builder
- Email workflows
- SMS workflows
- Voicemail drops
- Call routing automation
- Pipeline automation
- AI automation triggers
- Social media automation
- Reputation management automation
GoHighLevel automation is perfect for agencies running:
- Lead gen campaigns
- Local business automation
- Multi-step nurture flows
- Appointment reminders
- Client onboarding workflows
⭐ Ontraport Automation Advantages
Ontraport’s automation shines in:
- Deep segmentation logic
- Multi-branch workflows
- High complexity customer journeys
- Subscription + membership automation
- Ecommerce automation
However, it lacks multi-channel communication like SMS, calls, and pipelines.
🎯 Winner: GoHighLevel for agencies, Ontraport for enterprise-level workflows
GoHighLevel vs Ontraport: Funnels, Websites & Landing Pages
GoHighLevel
GoHighLevel includes:
- Drag-and-drop funnel builder
- Unlimited funnels
- Unlimited websites
- AI page builder
- Split testing
- Funnel automation
- Membership portals
- Agency templates
It replaces ClickFunnels and Leadpages.
Ontraport
Ontraport offers:
- Landing page builder
- Membership builder
- Page templates
- Upsell pages
While powerful, it lacks the multi-funnel flexibility GoHighLevel provides.
🎯 Winner: GoHighLevel
GoHighLevel vs Ontraport: Agency Tools Comparison
GoHighLevel is the only platform built specifically for agencies.
Agency-specific features:
- Sub-accounts for all clients
- Client billing
- White-label desktop app
- White-label mobile app
- White-label SMTP
- Outsourcing workflows
- Team permissions
- Client reporting dashboards
Ontraport is NOT agency-focused.
It does not include:
- White-labeling
- Client portals
- SaaS mode
- Unlimited sub-accounts
🎯 Winner: GoHighLevel (by a huge margin)
GoHighLevel vs Ontraport: SaaS Mode (Exclusive Feature)
GoHighLevel allows you to:
💡 Launch your own SaaS platform
and charge clients monthly.
GoHighLevel SaaS mode includes:
- Full white label
- Automated billing
- Stripe integration
- Customized feature access
- Usage-based pricing
- White-label mobile app
You can literally sell your own “HighLevel-powered software” under your own brand.
Ontraport does NOT offer:
- SaaS functionality
- White label
- Reselling features
🎯 Winner: GoHighLevel
GoHighLevel vs Ontraport: Pricing
GoHighLevel Pricing (2025)
✔ Starter: $97/month
✔ Pro: $297/month
✔ SaaS Mode: $497/month (most popular for agencies)
Includes unlimited clients, unlimited funnels, and full white label.
Ontraport Pricing
Plans start at $129/month but can exceed $500+ depending on:
- Email volume
- Contacts
- Automations
- User seats
Ontraport becomes expensive as you scale.
🎯 Winner: GoHighLevel (better value for agencies)
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Pros & Cons: GoHighLevel vs Ontraport
GoHighLevel Pros
✔ Built specifically for agencies
✔ All-in-one platform
✔ Unlimited sub-accounts
✔ SaaS mode
✔ SMS + Calls + Email
✔ Full white label
✔ Affordable
✔ AI workflows
✔ Better pipeline management
GoHighLevel Cons
❌ Learning curve for beginners
❌ Too advanced for simple email marketing users
Ontraport Pros
✔ Excellent automation logic
✔ Strong CRM database
✔ Clean email builder
✔ Great for subscription businesses
✔ Long-standing reputation
Ontraport Cons
❌ No white label
❌ No SaaS mode
❌ Higher pricing
❌ Not multi-channel (SMS/calls)
❌ Not built for agencies
Who Should Choose GoHighLevel?
Choose GoHighLevel if you are:
- A digital marketing agency
- A freelancer doing lead gen
- A small business with inbound leads
- A coach or consultant
- A SaaS entrepreneur
- A business needing automation beyond just email
GoHighLevel replaces 10+ tools and saves agencies hundreds of dollars per month.
Who Should Choose Ontraport?
Ontraport is perfect for:
- Coaches and consultants
- Membership and course sellers
- Businesses needing deep segmentation
- Companies with enterprise-level automation needs
It’s strong in logic-heavy automation but lacks agency features.
FAQs: GoHighLevel vs Ontraport
1. Which platform is better for automation?
GoHighLevel for multi-channel automation.
Ontraport for data-driven workflows.
2. Does GoHighLevel support white-labeling?
Yes — full white-label desktop + mobile app.
3. Does Ontraport have SaaS mode?
No, only GoHighLevel offers SaaS mode.
4. Which is cheaper?
GoHighLevel offers more value at lower cost.
5. Which is better for agencies?
GoHighLevel — it’s built for agencies.
Final Verdict: GoHighLevel vs Ontraport — Best Automation Tool for Agencies?
If your goal is to scale an agency, automate your workflow, and manage multiple clients under one dashboard…
👉 GoHighLevel is the clear winner.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
It offers:
- Better automation
- Better CRM
- Better pricing
- More features
- White-label + SaaS mode
- Unlimited client accounts
Ontraport is powerful — but it’s not built with agencies in mind.
Start Your GoHighLevel Free Trial Today
Ready to scale your agency with the top automation platform?
👉 Start your free GoHighLevel trial here:
🔗 https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
