Introduction
If you’re a digital marketer, freelancer, agency owner, or online business builder, you’ve likely heard the name systeme.io. It’s one of the fastest-growing all-in-one marketing platforms in the world — used to build funnels, nurture leads, create online courses, manage automation, and grow online businesses without needing multiple expensive tools.
Millions of users across the globe now rely on systeme.io.
But one common question many ask is:
Who is the founder of Systeme io?
The simple answer:
👉 Systeme.io was founded by Aurelien Amacker, a French entrepreneur, marketer, and SaaS innovator.
But the full story is far more inspiring — and understanding it can help you appreciate why the platform is so powerful, affordable, and user-friendly.
Table of Contents
In this in-depth article, you’ll learn:
- Who Aurelien Amacker is
- How he built systeme.io from scratch
- How the platform became a global competitor to GoHighLevel, ClickFunnels, and Kartra
- The mission and philosophy behind systeme.io
- Why Aurelien intentionally kept pricing lower than competitors
- Systeme.io’s features, pros, cons, and pricing breakdown
- Whether it’s the right platform for your business
- How systeme.io compares to GoHighLevel in 2025
Let’s explore the story behind one of the biggest SaaS success stories in digital marketing.
Who Is the Founder of Systeme io?
The founder of systeme.io is Aurelien Amacker — a French entrepreneur, online marketing expert, and SaaS creator.
Aurelien is known for:
- Building systeme.io from the ground up without external funding
- Growing the platform to millions in annual recurring revenue (ARR)
- Making the software extremely affordable (compared to competitors)
- Prioritizing simplicity and user experience
- Serving online entrepreneurs globally
He is widely respected in the digital marketing world for creating a tool that solves real problems without the usual complexity or price tag associated with SaaS platforms.

Who Is Aurelien Amacker? (Founder Background)
Aurelien Amacker’s story is one of persistence, simplicity, and smart marketing.
Early Career
Before becoming a SaaS founder, Aurelien worked as:
- A blogger
- An online marketer
- A coach for digital entrepreneurs
- A content creator helping others build online businesses
Like many online professionals, he used multiple tools to run his business:
- Website builders
- Email marketing tools
- Funnel builders
- Course platforms
- CRMs
And he faced the same frustrations many entrepreneurs face:
❌ Too many tools
❌ High monthly costs
❌ Complex software
❌ Difficult integrations
❌ Slow customer support
These challenges pushed him to ask a simple but transformative question:
“Why isn’t there an affordable, simple, all-in-one platform for online entrepreneurs?”
Out of that question… systeme.io was born.
The Birth of Systeme.io
Systeme.io launched in 2017 as a simple, powerful, affordable platform designed for one purpose:
To help entrepreneurs build and scale online businesses without overwhelming tech or expensive tools.
Aurelien focused on three core principles:
1. Simplicity
Anyone — even beginners — should be able to build funnels, email campaigns, or online courses quickly.
2. Affordability
Systeme.io costs a fraction of competitors like ClickFunnels, Kartra, Kajabi, and GoHighLevel.
3. All-in-One Efficiency
Instead of juggling 10+ tools, users could run their entire business in one dashboard.
Because Aurelien himself had lived the frustrations of managing multiple systems, he created a tool that solved those problems directly.
Why Aurelien Amacker Created Systeme.io
Aurelien saw three major issues in the online marketing industry:
1. Overpriced Software
ClickFunnels, Kajabi, Kartra, and GoHighLevel were expensive, costing anywhere from $97 to $497/month or more.
For beginners, this was a huge barrier.
2. Complicated User Interfaces
Many tools required:
- advanced technical skills
- complex setups
- endless integrations
He wanted a tool his beginner clients could use easily.
3. Lack of a unified platform
Marketers often had to connect:
- Funnels
- CRM
- Email marketing
- Course hosting
- Automation
- Affiliate tracking
It was costly and inefficient.
How Systeme.io Grew Into a Global SaaS Powerhouse
1. Bootstrapped Success
Aurelien built systeme.io without venture capital — a massive achievement.
2. Rapid User Adoption
Entrepreneurs quickly embraced systeme.io because it solved real problems.
3. International Expansion
Systeme.io originally launched in French markets but soon expanded into:
- US
- Canada
- Europe
- India
- Africa
- UAE
- Worldwide
4. Affordable Pricing
Systeme.io became known as “the best value all-in-one platform.”

5. Platform Stability & Feature Growth
Over the years, systeme.io added:
- Marketing automation
- Membership sites
- Workflows
- Funnels
- Improved CRM
- Online course hosting
- Affiliate programs
- Website builder
- Blog builder
6. A Focus on Actual User Needs
While competitors chased new features, systeme.io stayed focused on:
- simplicity
- real user problems
- stability
- affordability
Systeme.io Features (Complete Breakdown)
Here are the major features that systeme.io offers:
1. Sales Funnel Builder
Drag-and-drop funnels with templates for:
- webinars
- lead generation
- sales pages
- upsells
- checkout pages
2. Email Marketing
- Unlimited emails (on paid plans)
- Automation workflows
- Triggers and rules
- Segmentation
3. CRM
A simple but effective contact management system.
4. Website Builder
Build complete websites and landing pages.
5. Automation & Workflows
Automate:
- emails
- tags
- funnels
- course delivery
- lead nurturing
6. Online Course Platform
Create and host:
- courses
- modules
- lessons
- students
7. Affiliate Program Builder
Manage affiliates with:
- tracking
- payouts
- links
8. E-commerce Tools
Sell physical and digital products.
Systeme.io vs GoHighLevel (Short Comparison)
Since the target audience includes GHL users, here’s how systeme.io compares:
| Feature | Systeme.io | GoHighLevel |
|---|---|---|
| Best For | Solopreneurs, beginners | Agencies, advanced users |
| Ease of Use | Very easy | Moderate/Advanced |
| Price | $0–$97 | $97–$497 |
| CRM | Basic | Full CRM |
| SMS Marketing | No | Yes |
| White Label | Limited | Full SaaS mode |
| Automation | Basic/Medium | Advanced |
| Free Plan | Yes | No |
Verdict:
Systeme.io is best for individual business owners.
GoHighLevel is best for agencies.
Why Aurelien’s Philosophy Makes Systeme.io Unique
Aurelien intentionally built systeme.io as:
✔ Affordable for everyone
✔ Simple enough for beginners
✔ All-in-one so you don’t buy multiple tools
✔ Fast to set up
✔ Beginner-friendly
This philosophy came from his own frustrations as an online business owner.
Unlike some founders who focus on maximizing pricing, Aurelien focused on maximum accessibility.
Pros & Cons of Systeme.io
✔ Pros
- Free plan available
- Very beginner-friendly
- Affordable compared to competitors
- Fast setup
- Stable platform
- Global support
- No coding or tech skills needed
- Excellent for funnels & email marketing
✘ Cons
- CRM is more basic than GoHighLevel
- No SMS marketing
- Fewer automation triggers
- Not ideal for large agencies
Systeme.io Pricing (2025)
| Plan | Price | Best For |
|---|---|---|
| Free Plan | $0 | Beginners |
| Startup | $27/month | Small creators |
| Webinar | $47/month | Course sellers |
| Unlimited | $97/month | Growing businesses |
👉 Start a FREE account here:
https://systeme.io/?sa=sa0106705984b7e20123df6b87229ba5d7396d880c

FAQs: Who Is the Founder of Systeme io?
1. Who created Systeme.io?
Aurelien Amacker, a French SaaS entrepreneur and online marketer.
2. Why did he create the platform?
To offer a simpler, more affordable alternative to expensive tools like ClickFunnels, Kajabi, and GoHighLevel.
3. Is Systeme.io a global platform?
Yes, it supports users worldwide.
4. Is Systeme.io good for beginners?
Absolutely — it’s one of the easiest all-in-one tools.
5. Can I use Systeme.io for agency work?
Yes, but GoHighLevel is better for advanced agency features.
Conclusion: The Founder Behind a Global SaaS Success
So, who is the founder of Systeme io?
👉 Aurelien Amacker — a self-made entrepreneur who built one of the most user-friendly and affordable marketing platforms in the world.
His vision helped millions of people build:
- funnels
- online courses
- membership sites
- automated email sequences
- profitable digital businesses
Systeme.io remains one of the best all-in-one tools for marketers who want simplicity, affordability, and reliability.
🚀 Start Using Systeme.io for FREE
No credit card required.
No risk.
Perfect for beginners and small businesses.
👉 Create your free account now:
https://systeme.io/?sa=sa0106705984b7e20123df6b87229ba5d7396d880c

