Introduction
If you run a digital marketing agency, freelance business, or consulting firm, you’ve likely heard of GoHighLevel—an all-in-one CRM and automation platform built to help marketers scale.
But what really makes GoHighLevel stand out isn’t just its automation or CRM power—it’s something called SaaS Mode.
So, what is SaaS mode on GoHighLevel, and why is everyone talking about it?
In simple terms, SaaS Mode lets you transform your GoHighLevel account into your own software company. You can resell GoHighLevel’s features under your own brand and charge clients monthly for access—just like major SaaS companies do.
Imagine running your agency and owning your own branded software platform — all without hiring developers or building from scratch. That’s the promise of GoHighLevel SaaS Mode.
In this article, we’ll break down everything you need to know about GoHighLevel SaaS Mode — how it works, its features, pricing, pros and cons, and why it’s a game changer for agencies and marketers.
Table of Contents
What is GoHighLevel? (Quick Overview)
Before diving into SaaS Mode, let’s quickly recap what GoHighLevel is.
GoHighLevel is an all-in-one sales and marketing automation platform designed to help agencies manage leads, automate follow-ups, and build client systems without juggling multiple tools.
It replaces tools like:
- ClickFunnels (for funnels)
- Mailchimp (for email marketing)
- Calendly (for booking)
- ActiveCampaign (for automation)
- HubSpot (for CRM)
All within one dashboard.
You can build websites, funnels, memberships, SMS campaigns, automations, and pipelines — all synced to a powerful CRM.
But when you activate SaaS Mode, GoHighLevel takes everything one step further — turning your agency into a scalable software business.
What is SaaS Mode on GoHighLevel?
SaaS Mode (Software-as-a-Service Mode) is a premium GoHighLevel feature that allows you to rebrand and resell the GoHighLevel platform as your own SaaS product.
In other words:
- You can create subscription plans (monthly or annual)
- You can custom-brand the software with your own domain, logo, and colors
- You can automate billing, onboarding, and customer access
- You keep the profits from every client subscription
GoHighLevel handles the infrastructure, hosting, and updates — while you focus on sales, branding, and customer support.
Example:
If you’re an agency owner named “GrowthFlow Media,” you could sell your own branded version of GoHighLevel as “GrowthFlow CRM” or “GrowthFlow Suite.”
Your clients will log in to your branded portal — not GoHighLevel’s — and use all the same tools you use daily, including CRM, funnels, automation, and reputation management.
That’s how agencies turn GoHighLevel SaaS Mode into a passive income engine.
Key Features of GoHighLevel SaaS Mode
Here’s what makes SaaS Mode so powerful for agencies and entrepreneurs:
1. White Label Branding
Rebrand GoHighLevel completely with:
- Your logo and color scheme
- Your custom domain (e.g., app.youragency.com)
- Your custom support links
Your clients never see the GoHighLevel branding — it’s 100% your software.
2. Automated Client Billing
GoHighLevel integrates with Stripe so you can automatically charge clients for their subscription plans.
You can:
- Create multiple pricing tiers (e.g., Starter, Pro, Elite)
- Offer free trials
- Handle recurring billing automatically
This means no manual invoicing or chasing payments — the system does it all.
3. CRM Access for Your Clients
Your clients can log into your branded app and manage their leads, conversations, pipelines, and automations directly.
Each client gets their own sub-account (a mini GoHighLevel environment) where they can:
- Manage contacts
- Build funnels and websites
- Automate follow-ups
- Track performance metrics
4. SaaS Configurator
GoHighLevel’s SaaS Configurator makes setup simple.
It allows you to:
- Define plan tiers and what features each tier includes
- Set limits on contacts, funnels, and automations
- Link each plan to a Stripe product
Within minutes, you can create different pricing plans and start selling your software online.
5. Automation Library
You can give clients access to pre-built automations, such as:
- Lead capture funnels
- Appointment reminders
- Review requests
- Re-engagement workflows
These automations help your clients see results faster — increasing retention and satisfaction.
6. Twilio & Mailgun Rebilling
GoHighLevel SaaS Mode lets you rebill Twilio (SMS) and Mailgun (email) usage directly to clients.
For example:
If GoHighLevel charges you $0.01 per SMS, you can rebill your client $0.03 per SMS and profit from the difference — automatically.
It’s a built-in revenue booster that requires zero manual work.
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7. Built-in Support and Updates
GoHighLevel handles:
- Platform maintenance
- Security updates
- Feature upgrades
You don’t need a tech team — GoHighLevel maintains the backend while you grow your brand.
8. API Access
Developers can use GoHighLevel’s API to connect custom apps, integrations, and webhooks — giving SaaS owners even more control and flexibility.
How SaaS Mode Helps Agencies Scale
Let’s look at the business impact.
1. Generate Recurring Revenue
Instead of one-time service fees, SaaS Mode helps you create recurring monthly income.
Your clients pay you for ongoing software access — even if they don’t need active campaign management.
2. Productize Your Services
With SaaS Mode, you can package your marketing services as automated solutions.
For example:
- “Local Business Growth Suite”
- “Real Estate Lead System”
- “Dental Marketing CRM”
Each package can include tools, automation, and templates — all within your white-labeled platform.
3. Lower Client Churn
Because clients use your branded platform daily, they’re less likely to switch agencies.
Your brand becomes part of their daily workflow — increasing retention dramatically.
4. Increase Business Valuation
Software companies typically have higher valuations than service-based agencies. By operating in SaaS Mode, your business gains recurring, predictable revenue — which increases its long-term value.
GoHighLevel SaaS Mode Pricing
To activate SaaS Mode, you need to subscribe to GoHighLevel’s Agency Pro Plan or higher.
| Plan | Monthly Cost | Key Features |
|---|---|---|
| Agency Starter | $97/month | CRM, automation, funnels, websites |
| Agency Pro (SaaS Mode) | $497/month | White label, rebilling, client sub-accounts, SaaS Configurator, Twilio/Mailgun rebilling |
| Custom Enterprise | Contact sales | For large-scale resellers or software businesses |
What’s Included in the $497 SaaS Plan:
- Unlimited client sub-accounts
- SaaS Configurator
- Stripe integration
- Automated rebilling (SMS, email)
- White labeling (custom domain, logo)
- Priority support
For serious agency owners, this plan easily pays for itself once you sign your first few clients.
GoHighLevel SaaS Mode vs Traditional Agency Model
| Feature | Traditional Agency | GoHighLevel SaaS Mode |
|---|---|---|
| Revenue Type | One-time or retainer | Monthly recurring SaaS revenue |
| Client Access | Done-for-you services | Do-it-yourself software platform |
| Scalability | Limited by team size | Scales infinitely |
| Branding | Your agency brand | Your branded software |
| Automation | Manual workflows | Fully automated systems |
| Profit Margins | 20–30% | 60–80% |
With SaaS Mode, agencies shift from trading time for money to building scalable, automated income streams.Start your GoHighLevel free trial today!
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Pros and Cons of GoHighLevel SaaS Mode
✅ Pros
- 100% white-label software under your brand
- Creates recurring monthly income
- Automated billing and client onboarding
- Increases client retention
- Includes CRM, funnels, websites, and automations
- No coding or technical setup needed
❌ Cons
- $497/month investment required
- Initial learning curve for setup
- Requires marketing to attract software clients
Still, for agencies that master it, SaaS Mode can be a six-figure recurring revenue stream in less than a year.
Real-World Example: Turning an Agency into a SaaS Business
Let’s imagine a marketing agency called LeadBoost Agency that builds lead funnels for fitness coaches.
Before SaaS Mode:
- They managed campaigns manually for 10 clients
- Each paid $1,000/month for marketing services
- Revenue: $10,000/month
After SaaS Mode:
- They launch “FitCRM” — a branded CRM + automation platform for fitness coaches
- They charge $197/month per user
- Within 3 months, 50 clients subscribe
Now, they’re earning $9,850/month in recurring software revenue, plus upsells for custom services — all from the same client base.
That’s the power of SaaS Mode in action.
Frequently Asked Questions (FAQs)
1. What is SaaS Mode on GoHighLevel?
It’s a feature that lets you rebrand and resell GoHighLevel as your own SaaS product. You can create pricing tiers, automate billing, and manage clients under your own brand.
2. Do I need coding skills to use SaaS Mode?
No. GoHighLevel handles all backend development and hosting. You just configure pricing and branding.
3. Can I use my own domain and logo?
Yes. SaaS Mode includes full white-label features, allowing you to use your custom domain, brand colors, and logo.
4. How much does SaaS Mode cost?
SaaS Mode is included in the $497/month Agency Pro Plan.
5. Can I make money with SaaS Mode?
Absolutely. You can sell access to your branded software and earn recurring revenue from subscriptions and rebilling (SMS, email).
6. Is SaaS Mode worth it for small agencies?
Yes. Even with a few clients, SaaS Mode can generate stable monthly income and reduce churn, making it highly valuable for growth-focused agencies.
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Conclusion
So, what is SaaS Mode on GoHighLevel?
It’s your opportunity to turn your agency into a scalable software business — without building a product from scratch.
By activating SaaS Mode, you can:
- Rebrand GoHighLevel as your own software
- Automate client billing and onboarding
- Create recurring monthly revenue streams
- Build long-term business equity
Whether you’re a digital marketing agency, freelancer, or entrepreneur, GoHighLevel’s SaaS Mode gives you the tools to scale smarter — not harder.
If you’re ready to take control of your income and brand, SaaS Mode is one of the smartest investments you can make this year.
Call to Action (CTA)
Start your GoHighLevel free trial today and explore how SaaS Mode can transform your agency into a thriving software business.
👉 Free Trial available at GoHighLevel.com
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