Is GoHighLevel Used for Email Marketing?
If you’re running a digital marketing agency or managing your own small business, you’ve probably heard of GoHighLevel. It’s a powerhouse all-in-one CRM platform that combines marketing, sales, and automation tools under one roof.
But one of the most common questions people ask is:
“Is GoHighLevel used for email marketing?”
The short answer is yes — GoHighLevel is not just used for email marketing; it’s one of the platform’s strongest features. With built-in tools for automated campaigns, customizable templates, and advanced segmentation, GoHighLevel gives you full control over your client communication pipeline.
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In this article, we’ll dive deep into how GoHighLevel supports email marketing, explore its pricing, automation capabilities, and white-label features, and help you decide if it’s the right tool for your agency or business.
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What is GoHighLevel?
GoHighLevel (often shortened as GHL) is a comprehensive CRM and marketing automation platform designed primarily for digital marketing agencies and SMBs (small-to-medium businesses).
Instead of using multiple tools like Mailchimp for emails, ClickFunnels for funnels, and HubSpot for CRM, GoHighLevel replaces them all with a single, unified system.
Key Features at a Glance:
- Email & SMS marketing automation
- CRM & pipeline management
- Funnel builder and website creator
- Booking and appointment system
- Reputation management
- White-label SaaS mode for agencies
- Affiliate and reseller programs
GoHighLevel for Email Marketing: How It Works
So, how exactly does GoHighLevel handle email marketing?
Here’s a breakdown of the key components that make GoHighLevel one of the most powerful email marketing tools available today.
1. Drag-and-Drop Email Builder
GoHighLevel offers a modern, drag-and-drop email builder that makes it easy to design beautiful emails — no coding required.
You can:
- Choose from pre-designed templates
- Add dynamic elements like buttons, images, and custom text
- Personalize emails with custom fields (name, location, service, etc.)
Whether you’re sending a weekly newsletter or a promotional blast, you can create visually stunning and responsive emails that align with your brand.
2. Smart Email Automation
Automation is where GoHighLevel truly shines. You can automate entire email marketing workflows using the platform’s workflow builder.
For example:
- Send a welcome email when a lead opts in
- Trigger a follow-up sequence after a quote is sent
- Re-engage inactive customers automatically
Using GoHighLevel automation, you can segment your audience, apply tags, and send relevant content at the right time — boosting open rates and conversions without manual effort.
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3. CRM-Integrated Email Tracking
Unlike standalone email tools, GoHighLevel’s email system is tightly integrated with its CRM.
That means every email sent, opened, or clicked is tracked and stored under the customer’s profile.
You can see:
- Which emails performed best
- Which contacts are engaging
- Which leads are ready for conversion
This kind of data-driven marketing helps you make smarter campaign decisions and nurture leads more effectively.
4. Campaign Analytics & Reporting
GoHighLevel provides in-depth analytics for all your email campaigns, including:
- Open rate
- Click-through rate
- Unsubscribe rate
- Conversion tracking
You can quickly identify what’s working and optimize future campaigns. The reports can also be white-labeled — a great feature for agencies that want to showcase results to clients.
5. Integration with SMS & Multi-Channel Marketing
One of GoHighLevel’s biggest strengths is multi-channel integration. You can combine email marketing with:
- SMS campaigns
- Voicemail drops
- Facebook Messenger messages
This lets you design omnichannel campaigns — where leads receive consistent communication across multiple touchpoints.
Example workflow:
A lead fills out a form → Receives a confirmation email → Follow-up SMS after 24 hours → Personalized email after 3 days.
This level of automation dramatically improves engagement and conversions.
GoHighLevel Pricing: How Much Does Email Marketing Cost?
Let’s talk pricing — because compared to other platforms, GoHighLevel offers exceptional value.
GoHighLevel Pricing Plans (as of 2025):
| Plan | Monthly Cost | Includes Email Marketing? | Best For |
|---|---|---|---|
| Agency Starter | $97/month | ✅ Yes | Solo users & small teams |
| Agency Unlimited | $297/month | ✅ Yes | Agencies with multiple clients |
| SaaS Pro Mode | $497/month | ✅ Yes + SaaS billing tools | Agencies reselling GoHighLevel as their own software |
Each plan includes unlimited emails, automation, and CRM access, which makes it significantly cheaper than tools like ActiveCampaign, HubSpot, or Mailchimp (which charge per contact).
💡 Pro Tip: Agencies can enable SaaS Mode and white-label GoHighLevel, reselling the email marketing platform under their own brand for recurring revenue.
GoHighLevel Email Marketing vs. Other Tools
| Feature | GoHighLevel | Mailchimp | ActiveCampaign | HubSpot |
|---|---|---|---|---|
| Email Templates | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
| Automation | ✅ Advanced | ⚠️ Limited | ✅ Advanced | ✅ Advanced |
| CRM Integration | ✅ Built-in | ❌ No | ✅ Partial | ✅ Full |
| White Label | ✅ Yes | ❌ No | ❌ No | ❌ No |
| SMS Integration | ✅ Yes | ❌ No | ✅ Limited | ✅ Limited |
| Pricing | 💲 Affordable | 💲 High | 💲 Moderate | 💲 Expensive |
Verdict:
GoHighLevel offers email marketing, CRM, automation, and multi-channel outreach — all at a fraction of the cost of traditional tools.
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Pros and Cons of Using GoHighLevel for Email Marketing
✅ Pros
- All-in-One Platform — Combines CRM, email, SMS, funnels, and automation.
- Unlimited Contacts & Emails — No per-contact billing.
- Powerful Automation Builder — Create complex workflows with ease.
- White Label Capabilities — Sell GoHighLevel as your own SaaS.
- Integrated CRM — Track every lead, conversation, and sale.
- Multi-Channel Marketing — Combine email with SMS and social messages.
❌ Cons
- Learning Curve — The platform’s depth can feel overwhelming for beginners.
- Basic Email Templates — Not as design-rich as Mailchimp or ConvertKit.
- Occasional Deliverability Issues — Requires proper SMTP setup.
- Limited Native Integrations — Most external apps require Zapier or webhooks.
GoHighLevel White Label: The Agency Advantage
If you run a digital agency, GoHighLevel’s white label and SaaS mode can transform your business model.
You can:
- Rebrand the platform with your logo, colors, and domain
- Offer email marketing services under your brand
- Charge monthly recurring fees to clients using your white-labeled GoHighLevel platform
This allows agencies to scale beyond traditional marketing retainers — turning their business into a SaaS company without needing to build software from scratch.
GoHighLevel Affiliate Program: Earn While You Promote
Another perk? GoHighLevel has a lucrative affiliate program.
If you refer new users, you earn recurring commissions (up to 40%) every month.
So if you’re using GoHighLevel for your agency’s email marketing, you can also make passive income by recommending it to other businesses.
GoHighLevel Automation: Beyond Just Email
While email marketing is a core feature, GoHighLevel goes far beyond.
You can automate:
- Lead capture forms and follow-ups
- Appointment bookings
- Text message campaigns
- Client onboarding workflows
- Pipeline management
This makes GoHighLevel a complete business operating system, not just a marketing tool.
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Frequently Asked Questions (FAQs)
1. Is GoHighLevel used for email marketing?
Yes. GoHighLevel is widely used for email marketing, offering automation, templates, analytics, and CRM integration — all in one place.
2. Can I automate email campaigns in GoHighLevel?
Absolutely. You can set up drip campaigns, triggered messages, and full marketing workflows using the visual automation builder.
3. Does GoHighLevel replace Mailchimp or ActiveCampaign?
Yes, it can replace both — and more. GoHighLevel handles email, SMS, CRM, and funnels, eliminating the need for multiple subscriptions.
4. Is GoHighLevel good for small businesses?
Definitely. Even the $97/month plan gives small businesses professional email marketing and CRM capabilities.
5. How is GoHighLevel priced compared to competitors?
GoHighLevel offers more features at a lower cost. Its pricing includes unlimited contacts, unlike most competitors that charge per contact.
6. What is GoHighLevel SaaS Mode?
SaaS Mode lets agencies rebrand and resell GoHighLevel as their own white-labeled software — a huge revenue opportunity.
7. Can I track email performance in GoHighLevel?
Yes. You can track open rates, click rates, conversions, and even integrate analytics with your CRM data.
Conclusion: Is GoHighLevel the Best Email Marketing Solution?
So, is GoHighLevel used for email marketing?
Yes — and it’s used by thousands of agencies and businesses globally for that very purpose.
GoHighLevel brings together email automation, CRM tracking, SMS integration, and white-label SaaS tools — making it a game-changing solution for agencies that want to scale without juggling multiple tools.
If you’re tired of paying for separate platforms like Mailchimp, HubSpot, and ActiveCampaign, GoHighLevel is the all-in-one alternative you’ve been waiting for.
🚀 Ready to Try GoHighLevel?
👉 Start your 14-day free trial of GoHighLevel today and experience the future of email marketing automation.
With its all-in-one system, GoHighLevel helps you save money, streamline your workflow, and grow your business faster.
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