Introduction
Digital marketing agencies and freelancers depend on reliable platforms to build high-converting websites, funnels, and automation systems for clients. In the evolving digital landscape, two platforms stand out:
GoHighLevel — the all-in-one CRM, automation, funnel builder, and white-label software designed specifically for agencies.
Wix Studio — the advanced, agency-focused version of Wix offering design flexibility, client workspaces, and website development tools.
Both tools have unique strengths — but they serve very different needs.
Table of Contents
So the important question is:
GoHighLevel vs Wix Studio: Best Platform for Agency Websites & Funnels?
This in-depth guide compares both platforms across:
- Website & funnel building
- CRM capabilities
- Automation tools
- Client management
- Agency features
- White labeling
- Pricing
- Real-world use cases
By the end, you’ll know which platform is the best fit for your agency — and why.
1. Overview: What Do Both Platforms Offer?
What Is GoHighLevel?
GoHighLevel (often called GHL) is a complete business operating system tailored for digital agencies, coaches, and freelancers.
It replaces tools like:
- Clickfunnels
- Mailchimp
- Calendly
- Kajabi
- ActiveCampaign
- WordPress
- Kartra
- Typeform
- Pipedrive
- ManyChat
- Webchat widgets
- CRM software
GoHighLevel combines:
- Funnels
- Websites
- CRM
- Lead nurturing
- Automation
- Pipelines
- Email/SMS marketing
- Client sub-accounts
- White labeling
- SaaS mode
It’s designed to help agencies launch, automate, and scale.
What Is Wix Studio?
Wix Studio is an advanced version of Wix tailored for professional designers and agencies. It focuses on:
- High-performance websites
- Beautiful design customization
- Responsive layouts
- Client collaboration
- Website workspaces and handoff tools
Wix Studio is ideal for agencies focused on custom site design, animations, branding, and aesthetics.
But unlike GoHighLevel, Wix Studio does not include funnels, CRM, email marketing automation, SMS automation, SaaS features, or white-label CRM tools.
2. GoHighLevel vs Wix Studio: Feature-by-Feature Comparison
Let’s compare the platforms across major categories that matter to digital agencies.
2.1 Website Builder
GoHighLevel Website Builder
Designed for speed & conversions:
- Drag-and-drop site builder
- Mobile-optimized layouts
- Website templates
- Integrated hosting
- Landing page builder
- A/B testing
- Funnels built within websites
- Unlimited sites depending on plan
GHL sites are conversion-focused but not as design-flexible as Wix Studio.
Wix Studio Website Builder
Best-in-class for visual website design:
- Pixel-perfect design
- Drag-and-drop with precision
- Advanced animations
- Collaboration tools
- Dynamic layouts
- Responsive breakpoints
- Custom CSS
Wix Studio sites look more visually stunning but require more effort.
Winner: Wix Studio (for design)
Runner-up: GoHighLevel (for speed & funnels)
2.2 Funnel Builder
GoHighLevel Funnels
One of GHL’s biggest strengths:
- Full-scale funnel builder
- Funnel analytics
- A/B split testing
- Upsells, downsells, order bumps
- Lead capture forms
- Automation triggers
- Pipeline integration
- Unlimited funnels
Wix Studio Funnels
⚠️ Wix Studio does not have a funnel builder.
You would need third-party tools like Clickfunnels, Leadpages, or Zapier to create funnel flows.
Winner: GoHighLevel (easily)
2.3 CRM & Contact Management
GoHighLevel CRM
Robust and built for agencies:
- Smart lists
- Tag-based segmentation
- Pipelines
- Lead scoring
- Activity logs
- Custom fields
- Multi-channel messaging
- Advanced contact triggers
- Automated follow-ups
Wix Studio CRM
Extremely basic:
- Contact list
- Notes
- Forms
- Basic tracking
No advanced tagging, segmentation, scoring, or pipelines.
Winner: GoHighLevel
2.4 Automation & Workflows
GoHighLevel Automation
Industry-leading for small business automation:
- Drag-and-drop workflows
- Triggers/actions
- SMS automation
- AI appointment scheduling
- Email automation
- Workflow branching
- Pipeline automation
- Missed call text back
- Multi-channel nurturing (SMS, email, calls, WhatsApp)
Wix Studio Automation
Very limited:
- Basic workflows
- Email follow-ups
- Form triggers
- Website actions
Anything advanced requires external services or integrations.
Winner: GoHighLevel (by a huge margin)
2.5 White Label Tools
GoHighLevel White Label
One of GHL’s biggest agency features:
- White-label CRM
- White-label dashboards
- White-label client accounts
- Branded apps
- Custom domain
- Offer your own software service
Wix Studio White Label
Only offers:
- Limited branding
- White-label client handoff
No white-label CRM, automation platform, or SaaS capabilities.
Winner: GoHighLevel
2.6 SaaS Mode (GoHighLevel Exclusive)
GoHighLevel lets agencies:
- Build software plans
- Charge recurring fees
- Automate onboarding
- Auto-suspend non-paying users
- Sell white-labeled CRM systems
SaaS Mode is one of the most lucrative features GoHighLevel offers.
Wix Studio has no SaaS business tools.
Winner: GoHighLevel
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
2.7 Client Management
GoHighLevel
- Unlimited client accounts
- Permissions & roles
- Snapshot templates
- Pre-built funnels for clients
- Client logins
- Centralized dashboard for all accounts
Wix Studio
- Client workspaces
- Comments
- Approvals
- Limited multi-client management
Winner: GoHighLevel
Wix Studio is more design-centric, not client-automation-centric.
2.8 Performance & Hosting
Wix Studio
- Highly optimized cloud hosting
- Fast loading times
- Great for design-heavy sites
GoHighLevel
- Fast for funnels
- Standard hosting for websites
- Better performance when sites are lean and conversion-focused
Winner: Wix Studio (for design sites)
Runner-up: GoHighLevel (for funnels)
3. Pricing Comparison
GoHighLevel Pricing
| Plan | Price | Best For |
|---|---|---|
| Starter | $97/mo | Freelancers & small businesses |
| Pro | $297/mo | Agencies needing white label |
| SaaS Mode | $497/mo | Agencies launching software |
👉 Free Trial:
https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Wix Studio Pricing
Pricing varies:
| Plan | Price | Notes |
|---|---|---|
| Basic Site | $22–$27/mo | Good for simple sites |
| Business | $32–$59/mo | Ecommerce capability |
| Studio Workspace | Custom pricing | Agency collaboration tools |
Wix Studio becomes expensive when managing many clients.
Pricing Winner: GoHighLevel
When you consider funnels + automation + CRM + client accounts + white label, GHL saves agencies $500–$2,000/month in tool consolidation.
4. Pros & Cons
GoHighLevel Pros
✔ All-in-one platform
✔ Funnels + websites + CRM
✔ World-class automation
✔ White label tools
✔ SaaS mode
✔ Multi-channel communication
✔ Client accounts & snapshots
✔ Affordable for agencies
GoHighLevel Cons
✘ Not as visually flexible for design
✘ Learning curve
✘ Sites aren’t as design-focused as Wix Studio
Wix Studio Pros
✔ Stunning design capability
✔ Pixel-perfect control
✔ Smooth client handoff
✔ Collaboration tools
✔ Great hosting speed
✔ Perfect for brand-focused sites
Wix Studio Cons
✘ No funnels
✘ No CRM
✘ Limited automation
✘ No white label CRM
✘ No SaaS mode
✘ Not built for multi-channel marketing
5. Real-World Use Cases
Best Use Cases for GoHighLevel
- Digital marketing agencies
- Funnel builders
- Coaches & consultants
- Lead generation businesses
- SAAS resellers
- Automation-driven businesses
- Appointment-based businesses
Best Use Cases for Wix Studio
- Branding agencies
- Web design studios
- Graphic designers
- Creative professionals
- Companies needing visually rich sites
6. Frequently Asked Questions (FAQs)
1. Can Wix Studio replace GoHighLevel?
No — it lacks funnels, CRM, automation, and SaaS features.
2. Can GoHighLevel replace Wix Studio?
Yes — if design complexity is not the top priority.
3. Which platform is better for agencies?
GoHighLevel is significantly better for marketing agencies.
4. Which platform is better for designers?
Wix Studio is better for design agencies.
5. Does GoHighLevel offer affiliate marketing options?
Yes — GoHighLevel affiliate program offers strong recurring commissions.
6. Is Wix Studio suitable for funnels?
No. You need separate funnel software.
7. Final Verdict: Which Platform Wins?
GoHighLevel vs Wix Studio: Best for Agency Websites & Funnels?
Here’s the simple conclusion:
If your agency focuses on funnels, automation, CRM, client management, and scalability → choose GoHighLevel.
It replaces dozens of tools and gives you the automation power needed to scale.
If your agency focuses on high-end website design, branding, and visuals → choose Wix Studio.
It delivers unmatched design flexibility and client collaboration tools.
Ready to Scale Your Agency with GoHighLevel?
If you want an all-in-one automation, CRM, funnel, and website platform for your agency:
👉 Start Your Free GoHighLevel Trial
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
