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GoHighLevel vs Leadpages: Best Platform for High-Converting Landing Pages

GoHighLevel vs Leadpages: Best Platform for High-Converting Landing Pages

Introduction

When it comes to building high-converting landing pages, two platforms consistently show up at the top of the list: GoHighLevel and Leadpages. Both tools help marketers create landing pages quickly, capture leads, and maximize conversions—but they serve different types of users with different needs.

Leadpages is known for being simple, fast, and beginner-friendly. It’s a great choice for solopreneurs and small businesses who only need landing pages.

GoHighLevel, on the other hand, is built for agencies, automation-heavy marketers, and businesses that want more than landing pages. It includes an all-in-one CRM, funnel builder, automations, SMS/email marketing, pipelines, reporting, white label SaaS mode, and more.

If you’re choosing between the two for your marketing or agency, this guide gives you a full comparison based on:

  • Landing page features
  • Funnel performance
  • CRM integration
  • Automation & workflows
  • A/B testing
  • Pricing
  • White labeling & SaaS mode
  • Real-world use cases

Let’s find out which platform is the best for high-converting landing pages in 2025—and which one delivers the best value for your business.

GoHighLevel vs Leadpages: A Quick Overview

Before we dive into feature-by-feature comparisons, here’s a quick snapshot.

FeatureGoHighLevelLeadpages
Landing Pages✔ Drag-and-drop builder✔ Easy drag-and-drop builder
Funnels✔ Full sales funnels (upsells, downsells, workflows)✖ Limited funnels
CRM✔ Full CRM built-in✖ No CRM
Automation✔ Advanced workflows, triggers✖ Very limited automation
Email/SMS✔ Built-in email & SMS✖ Only email via integrations
Integrations✔ Many built-in✔ Large integration library
White Label SaaS✔ Available✖ Not available
PricingStarts at $97/moStarts at $49/mo
Best forAgencies, automation-heavy marketersSmall businesses & beginners

GoHighLevel: Overview & Strengths

GoHighLevel is an all-in-one marketing and CRM platform designed specifically for agencies, digital marketers, and small businesses wanting automation, funnels, and full customer management.

Key Features

✔ High-Converting Funnels & Landing Pages

GoHighLevel lets you build:

  • Sales funnels
  • Lead generation pages
  • Course funnels
  • Webinar pages
  • Membership onboarding pages

With drag-and-drop ease and unlimited funnel builds.

✔ CRM Built In

Unlike Leadpages, GoHighLevel contains a complete CRM where you can:

  • Track leads
  • View conversations
  • Assign pipelines
  • Automate follow-ups
  • Manage sales teams

✔ GoHighLevel Automation

One of the biggest reasons people choose GoHighLevel is its advanced automation engine:

  • Email workflows
  • SMS automation
  • Trigger-based follow-up
  • Pipeline movement automation
  • Review automation
  • Custom triggers for missed calls, form submissions, tags, and more

✔ Email + SMS Marketing

You get:

  • Email marketing campaigns
  • SMS marketing
  • Ringless voicemails
  • Missed call text back
  • AI appointment booking

✔ GoHighLevel SaaS Mode

This is where GoHighLevel becomes a game-changer for agencies.

You can turn GoHighLevel into your own SaaS product, with:

  • Full white labeling
  • Automated client billing
  • Custom plans
  • Client account provisioning
  • Stripe integration
  • Agency dashboard

This feature alone makes GoHighLevel far more powerful than Leadpages.

✔ GoHighLevel Pricing

GoHighLevel pricing plans:

  • Starter: $97/month
  • Pro: $297/month
  • SaaS Mode: $497/month

Free Trial (Affiliate):
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62

Start your GoHighLevel free trial today!

Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together

Leadpages: Overview & Strengths

Leadpages is a simple, beginner-friendly landing page builder designed for users who want:

  • Quick landing pages
  • Easy integrations
  • Basic lead tracking

Key Features

✔ Landing Pages Built for Simplicity

Leadpages has a fast, lightweight landing page builder with:

  • 250+ conversion-focused templates
  • Mobile-responsive layouts
  • Easy drag-and-drop sections
  • Built-in conversion guidance

✔ Pop-Ups & Alert Bars

Useful for:

  • Lead magnets
  • Newsletter pop-ups
  • Top bar announcements

✔ Easy Integrations

Leadpages integrates well with:

  • Mailchimp
  • HubSpot
  • Stripe
  • Zapier
  • Shopify
  • WordPress

✔ Affordable Pricing

Leadpages pricing starts at:

  • Standard: $49/month
  • Pro: $99/month

This makes it suitable for small businesses and freelancers who only need landing pages—not automations or CRM tools.

GoHighLevel vs Leadpages: Detailed Feature Comparison

Now let’s compare them side by side, focusing on what matters most for high-converting landing pages.

Start your GoHighLevel free trial today!

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1. Landing Page Builder

Leadpages

Leadpages has one of the easiest builders in the industry:

  • Fast and fluid editing
  • High-quality templates
  • Real-time conversion tips
  • Optimized for mobile

It’s “plug and play,” making it perfect for beginners.

GoHighLevel

GoHighLevel’s builder is more advanced:

  • Funnel-first design
  • Drag-and-drop builder (similar to ClickFunnels)
  • Deeper customization
  • Dynamic content
  • Funnel analytics built-in

Winner:
Leadpages for simplicity.
GoHighLevel for funnel customization and advanced users.

2. Funnels

Leadpages

Leadpages does not offer traditional funnels.
You can build landing pages but must manually connect them.

GoHighLevel

GoHighLevel includes:

  • Full funnel builder
  • Upsells / downsells
  • Thank-you pages
  • Tripwire sequences
  • Workflow automations behind each funnel step

Winner: GoHighLevel

3. CRM Integration

Leadpages

No built-in CRM.
You must integrate with tools like HubSpot or Mailchimp.

GoHighLevel

Includes a powerful built-in CRM:

  • Sales Pipelines
  • Lead Scoring
  • Contact Tags
  • Appointment Management
  • Conversation Tracking
  • Reporting Dashboard

Winner: GoHighLevel

4. Automation Capability

Leadpages

Minimal automation:

  • Basic email opt-in automation (via integration)
  • No workflows
  • No SMS automation
  • No CRM-based triggers

GoHighLevel Automation

Industry-leading automation engine:

  • Multi-step workflows
  • Email + SMS
  • Task creation
  • Voicemail drops
  • Tag-based triggers
  • Pipeline automation
  • AI appointment booking
  • Missed-call text-back

Winner: GoHighLevel by a huge margin.

5. A/B Testing

Leadpages

Strong A/B testing on:

  • Landing pages
  • Headlines
  • Buttons
  • Images

GoHighLevel

Also offers A/B split testing but mainly used inside funnels.

Winner: Tie—both do well.

6. Analytics & Reporting

Leadpages

Shows:

  • Page views
  • Conversion rate
  • Device performance

GoHighLevel

Much deeper analytics:

  • Funnel conversion rate
  • Source tracking
  • Lead scoring
  • Email/SMS reports
  • Appointment analytics
  • Revenue tracking
  • Pipeline reporting

Winner: GoHighLevel

7. Integrations

Leadpages

Integrations are a major strength:

  • Over 40 native integrations
  • Zapier support
  • WordPress plugin

GoHighLevel

Also supports many integrations but focuses more on automation and CRM.

Winner: Leadpages for variety, but GoHighLevel wins for automation integrations.

8. White Labeling & SaaS Mode

Leadpages

✖ No white label
✖ No SaaS mode

GoHighLevel

✔ Full white label
✔ Sell GoHighLevel as your own SaaS
✔ Automated billing
✔ Custom plans
✔ Client management dashboard

This feature alone can generate recurring revenue for agencies.

Winner: GoHighLevel (Leadpages doesn’t offer this at all)

GoHighLevel vs Leadpages: Pricing Comparison

Leadpages Pricing

  • Standard: $49/mo
  • Pro: $99/mo

Affordable, but limited in capability.

GoHighLevel Pricing

  • Starter: $97/mo
  • Pro: $297/mo
  • SaaS Mode: $497/mo

Yes, the pricing is higher—but you get:

  • CRM
  • Funnel builder
  • Unlimited landing pages
  • Email + SMS
  • Automation
  • Pipelines
  • Calendar scheduling
  • White label
  • Memberships
  • AI tools

For agencies and advanced marketers, the value is unmatched.

Start your GoHighLevel free trial today!

Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together

Who Should Use Which Platform?

Choose Leadpages If…

  • You only need landing pages
  • You’re a beginner
  • You want something simple
  • You aren’t ready for full automation
  • You don’t need a CRM

Best for:

  • Small business owners
  • Solopreneurs
  • Bloggers
  • Coaches testing simple funnels

Choose GoHighLevel If…

  • You’re an agency
  • You want full control of leads & automation
  • You need CRM + funnels in one place
  • You want SMS/email automation
  • You want to sell your own SaaS
  • You want end-to-end marketing capabilities

Best for:

  • Digital marketing agencies
  • Freelancers offering funnel/CRM services
  • Local business marketers
  • Coaches & consultants
  • SaaS founders
  • Anyone scaling beyond simple landing pages

Pros & Cons

GoHighLevel Pros

  • All-in-one platform
  • CRM + automation
  • SMS + email marketing
  • Funnels & landing pages
  • White label & SaaS mode
  • Unlimited contacts on higher plans
  • Excellent for agencies
  • Increases client lifetime value

GoHighLevel Cons

  • Higher learning curve
  • Higher pricing
  • Overkill for beginners

Leadpages Pros

  • Super easy to use
  • Affordable
  • Fast page builder
  • Great templates
  • Good for beginners

Leadpages Cons

  • No CRM
  • No automation
  • No SMS tools
  • No funnels
  • No SaaS or white label
  • Limited scalability

FAQs

1. Is GoHighLevel better than Leadpages?

Yes—for agencies, advanced marketers, and automation-heavy businesses. Leadpages is better for beginners who just need landing pages.

2. Does GoHighLevel replace Leadpages?

Yes.
GoHighLevel includes everything Leadpages does plus CRM, automation, SMS, funnels, and more.

3. Does GoHighLevel have a free trial?

Yes, GoHighLevel offers a free trial here:
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62

Start your GoHighLevel free trial today!

Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together

4. Can I white label Leadpages?

No, Leadpages has no white label options.

5. Can I sell GoHighLevel as my own SaaS product?

Yes. This is one of the most powerful features of GoHighLevel’s SaaS Mode.

6. Which one has better automation?

GoHighLevel by far. Leadpages doesn’t offer internal automations.

Final Verdict: GoHighLevel vs Leadpages — Which is Best for High-Converting Landing Pages?

If you’re a small business or solopreneur who wants simplicity, Leadpages is a great choice for quick, easy landing pages.

But if you’re:

  • An agency
  • A freelancer
  • A consultant
  • A marketer needing automation
  • A business scaling beyond basic landing pages

Then GoHighLevel is the clear winner.

It gives you:

  • Landing pages
  • Funnels
  • CRM
  • SMS & email marketing
  • Full automation
  • White label capability
  • SaaS mode for recurring revenue

Simply put:

**Leadpages is a landing page builder.

GoHighLevel is a full business growth ecosystem.**

Call to Action

Ready to build high-converting landing pages—and automate your entire business from one dashboard?

👉 Start your GoHighLevel Free Trial
https://www.gohighlevel.com/?fp_ref=vinoth-62

Start your GoHighLevel free trial today!

Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together

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