Introduction
If you’ve been in the digital marketing or automation space for any length of time, chances are you’ve heard of GoHighLevel. Marketers, agencies, and entrepreneurs everywhere are talking about its all-in-one platform, robust CRM, and automation features.
Table of Contents
But one question often pops up among curious users:
👉 Is GoHighLevel a SaaS?
The short answer is yes — GoHighLevel is a SaaS (Software as a Service). But it’s also more than that. It’s a SaaS builder that allows you to create your own SaaS business under your own brand.
In this article, we’ll break down:
- What makes GoHighLevel a SaaS
- How the GoHighLevel SaaS Mode works
- Key features like automation, CRM, white-labeling, and affiliate options
- GoHighLevel pricing tiers
- Pros, cons, and real-world use cases
- FAQs and a final verdict on whether GoHighLevel is right for you
Let’s dive in.
What Is GoHighLevel?
GoHighLevel (GHL) is an all-in-one marketing automation and CRM platform built for digital marketing agencies, freelancers, and small businesses.
It combines multiple marketing tools — landing pages, funnels, email and SMS automation, pipelines, booking calendars, and client management — into one unified dashboard.
Instead of paying separately for tools like HubSpot, ClickFunnels, ActiveCampaign, Calendly, or Mailchimp, GoHighLevel gives you everything under one roof.
✅ Key Tools Replaced by GoHighLevel:
- CRM (Customer Relationship Management) → Replaces HubSpot, Pipedrive
- Funnels & Websites → Replaces ClickFunnels, Leadpages
- Email & SMS Automation → Replaces ActiveCampaign, Mailchimp, Twilio
- Booking & Appointments → Replaces Calendly, Acuity
- Reputation Management → Replaces Birdeye, Podium
- Survey & Form Builders → Replaces Typeform, Google Forms
So yes, GoHighLevel is a cloud-based SaaS — but it’s also a SaaS platform builder, allowing agencies to launch their own SaaS products on top of it.
So… Is GoHighLevel a SaaS?
✅ The Simple Answer:
Yes, GoHighLevel is a SaaS (Software as a Service) because it’s a web-based application that customers subscribe to via monthly or annual payments.
However, what makes it special is that GoHighLevel allows you to run your own SaaS business. With its SaaS Mode and white-label features, you can offer the entire HighLevel software under your own brand, set your own pricing, and onboard your own clients.
That’s what makes GoHighLevel unique — it’s a SaaS within a SaaS.
Understanding GoHighLevel SaaS Mode
🔹 What Is SaaS Mode?
GoHighLevel SaaS Mode is a feature that allows agency owners and resellers to create and sell their own branded version of the GoHighLevel platform.
With SaaS Mode, you can:
- Offer the entire HighLevel platform under your own brand and domain
- Set custom pricing for your clients
- Automate billing and subscription management
- Provide white-labeled support and onboarding
- Build recurring revenue instead of one-time service fees
🔹 Example:
Let’s say you run DigitalBoost Agency.
With GoHighLevel SaaS Mode, you can rebrand the platform as BoostCRM, sell it to clients for $97–$497/month, and keep 100% of the profit.
You’re effectively running a software company without coding — powered entirely by GoHighLevel.
GoHighLevel Features Breakdown
GoHighLevel packs a massive set of tools under one roof. Here’s what you get:
1. GoHighLevel CRM
- Manage all leads, clients, and opportunities in one place
- Track conversations via email, SMS, calls, and social media
- Use pipelines and stages to monitor sales progress
- Add tags, notes, and follow-ups for better client management
2. GoHighLevel Automation
- Create automated workflows using “if-this-then-that” logic
- Combine triggers (like form submissions or missed calls) with actions (like send email or add to pipeline)
- Automate follow-ups, onboarding, reminders, and even reviews
- Seamless integration with Twilio, Mailgun, Stripe, and Facebook Ads
3. Funnel & Website Builder
- Build sales funnels and landing pages visually
- Use drag-and-drop templates optimized for conversions
- Add custom domains and tracking pixels easily
4. Reputation Management
- Request reviews from happy customers automatically
- Monitor and reply to Google & Facebook reviews
- Improve local SEO through positive reputation signals
5. Email & SMS Marketing
- Send personalized campaigns
- Automate drip sequences and broadcasts
- Track open, click, and conversion rates
6. Booking & Calendar System
- Allow clients to book meetings directly through links
- Sync with Google Calendar
- Send automated reminders to reduce no-shows
7. Membership Sites
- Create and sell online courses
- Host video lessons, gated content, and drip modules
- Manage student access and progress
8. GoHighLevel White Label
- Rebrand the entire platform with your logo, domain, and custom colors
- Customize login pages and dashboard views
- Provide your own support links and documentation
GoHighLevel Pricing (2025)
GoHighLevel offers several pricing plans depending on your business size and goals.
| Plan | Monthly Price | Key Features |
|---|---|---|
| Agency Starter Account | $97/month | Single account, CRM, funnels, automation, email & SMS tools |
| Agency Unlimited Account | $297/month | Unlimited sub-accounts, white-labeling, API access |
| SaaS Mode Plan | $497/month | Everything in Unlimited + SaaS Mode, rebilling, white-labeled app, automation for billing |
💡 Tip:
You can start with a 14-day Free Trial here: 👉 Try GoHighLevel Free
GoHighLevel Affiliate Program
Another underrated part of GoHighLevel is its affiliate program.
You can earn 40% recurring commissions by referring new users to GoHighLevel.
This means if someone signs up through your link and stays subscribed, you get paid every month for as long as they stay a customer.
For agencies or marketers with an audience, this is a fantastic passive income opportunity.
Pros and Cons of GoHighLevel
✅ Pros
- All-in-One Solution – Replaces 8+ marketing tools in one dashboard.
- Powerful Automation – Saves hours per week with workflow triggers.
- White-Label & SaaS Mode – Build your own software brand.
- Scalable for Agencies – Manage unlimited clients easily.
- Affordable Pricing – Compared to paying multiple SaaS subscriptions.
- Active Community – Strong support, tutorials, and Facebook groups.
❌ Cons
- Learning Curve – Beginners may need some setup time.
- Overwhelming Features – Too many tools at first glance.
- Limited Native Integrations – Some advanced features need Zapier.
- Occasional Bugs – As with most SaaS platforms, occasional UI hiccups.
GoHighLevel vs Other SaaS Platforms
| Feature | GoHighLevel | HubSpot | ClickFunnels | ActiveCampaign |
|---|---|---|---|---|
| CRM | ✅ Yes | ✅ Yes | ❌ No | ✅ Basic |
| Funnel Builder | ✅ Yes | ❌ No | ✅ Yes | ❌ No |
| Email & SMS | ✅ Both | ✅ Email Only | ✅ Email Only | ✅ Email Only |
| Automation | ✅ Advanced | ✅ Limited | ✅ Moderate | ✅ Advanced |
| White Label | ✅ Yes | ❌ No | ❌ No | ❌ No |
| SaaS Mode | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Price | $97–$497/mo | $800+/mo | $147–$297/mo | $49–$299/mo |
Verdict:
For agencies and marketers, GoHighLevel offers far more value for the money — especially with SaaS Mode and automation.
Who Should Use GoHighLevel?
👨💼 Digital Marketing Agencies
Run campaigns, manage clients, and even sell your own SaaS platform.
👩💻 Freelancers
Offer CRM and automation setups as an additional service.
🏪 Small Business Owners
Centralize marketing, leads, and communication in one platform.
🧑🏫 Coaches & Course Creators
Sell courses, manage members, and automate onboarding easily.
GoHighLevel Real-World Use Case
Example: Local Marketing Agency
- Problem: Using 6 different tools — ClickFunnels, Calendly, Mailchimp, and others — costing $800/month.
- Solution: Switched to GoHighLevel Unlimited Plan ($297/month).
- Result:
- Saved $500/month
- Improved lead response time by 60% with automation
- Added $2,000/month in revenue by offering white-labeled CRM to clients
That’s the power of GoHighLevel as a SaaS platform.
Frequently Asked Questions
1. Is GoHighLevel a SaaS or CRM?
It’s both! GoHighLevel is a SaaS platform that includes a CRM system as one of its core features.
2. What is GoHighLevel SaaS Mode?
SaaS Mode lets agencies rebrand and resell GoHighLevel under their own business name, with automated billing and custom pricing.
3. Can I white-label GoHighLevel?
Yes. With the Unlimited and SaaS Mode plans, you can white-label the platform completely — including logos, domain, and email templates.
4. Is GoHighLevel worth it for small businesses?
Absolutely. Even small businesses can streamline marketing and sales with GoHighLevel’s CRM, funnels, and automation tools.
5. Does GoHighLevel have a free trial?
Yes! You can start a 14-day free trial here → https://www.gohighlevel.com/?fp_ref=vinoth-62
Final Verdict: Is GoHighLevel a SaaS?
Yes — and it’s one of the most powerful SaaS platforms available today for marketers and agencies.
GoHighLevel isn’t just another marketing tool; it’s an all-in-one ecosystem that combines CRM, automation, funnels, and white-label SaaS capabilities.
If you’re ready to:
- Consolidate your marketing stack
- Build your own SaaS business
- Save time through automation
- Generate recurring revenue
Then GoHighLevel is absolutely worth it in 2025.
🚀 Ready to Try GoHighLevel for Free?
Start your 14-day free trial today and experience everything firsthand:
👉 Start Free Trial Now
