Introduction
When it comes to CRM platforms designed for marketing, sales, and automation, two powerful names often come up: GoHighLevel and Keap (formerly Infusionsoft).
Table of Contents
Both platforms promise:
- Better customer management
- Powerful automation
- Improved lead nurturing
- Integrated sales tools
- Time-saving workflows
But the truth is…
GoHighLevel and Keap serve different types of users, even though they appear similar on the surface.
- Keap is built for small business owners who want email automation and a strong CRM.
- GoHighLevel is built specifically for agencies, marketers, and freelancers who want to sell automation, run campaigns, create funnels, manage multiple clients, and even launch a white-label SaaS business.
So which one is better for your business?
This comprehensive comparison covers everything you need to know:
- Features
- Automation capabilities
- CRM functionality
- Funnels & marketing tools
- Integrations
- Pricing
- Pros & cons
- Use cases
- Final recommendation
Let’s dive into the ultimate GoHighLevel vs Keap (Infusionsoft) breakdown.
What Is GoHighLevel? (Quick Overview)
GoHighLevel (GHL) is an all-in-one sales, marketing, and automation platform created specifically for digital marketing agencies, freelancers, and businesses that handle multiple clients.
It combines the features of:
- CRM
- Email marketing
- SMS & WhatsApp marketing
- Sales funnels
- Website builder
- Social media planner
- Automations & workflows
- Booking system
- Reputation management
- Memberships & courses
- White labeling
- SaaS mode
In simple terms:
GoHighLevel replaces 8–12 different marketing tools in one dashboard.
Its biggest strength is that agencies can create unlimited client accounts, automate services, and even sell their own white label SaaS using the GoHighLevel platform.
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What Is Keap (Infusionsoft)?
Keap, formerly known as Infusionsoft, is a long-standing CRM and marketing automation platform designed for small business owners, coaches, consultants, and sales teams.
It focuses heavily on:
- CRM
- Email marketing
- Lead tagging
- Sales pipelines
- Appointment scheduling
- Payment collection
- Automations
Keap is known for its strong email automation, but compared to GoHighLevel, it lacks:
- Sales funnels
- Landing page customization
- White labeling
- SaaS mode
- Agency tools
- Multi-account management
Keap is excellent for small businesses, but it’s not built for agency scalability.
GoHighLevel vs Keap (Infusionsoft): Full Side-by-Side Comparison
Below is the detailed feature-by-feature comparison to help you choose the right CRM.
1. CRM Capabilities: Which One Manages Leads & Contacts Better?
GoHighLevel CRM
GoHighLevel offers a powerful, visual pipeline CRM with:
- Pipeline management
- Lead scoring
- Advanced segmentation
- Contact tags
- Team collaboration
- Custom fields
- Conversation tracking (SMS, email, calls)
- Opportunity triggers
One standout feature:
👉 You can run CRM systems for multiple clients from one dashboard.
This makes GoHighLevel the top choice for agencies.
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Keap CRM
Keap’s CRM is well-known for its simplicity:
- Tags
- Lead tracking
- Sales pipeline
- Email conversations
- Contact notes
However…
❌ Doesn’t support multi-client CRM
❌ Limited customization compared to GHL
Winner: GoHighLevel for agencies,
Keap for small business owners.
2. Automation: GoHighLevel Automation vs Keap Automation
Automation is the core of both platforms — but GoHighLevel is far more advanced.
GoHighLevel Automation
GoHighLevel provides a modern workflow builder similar to ActiveCampaign and HubSpot.
You can automate:
- SMS
- Missed call texts
- Appointment reminders
- Internal notifications
- Pipeline triggers
- Tasks
- Website events
- Tag-based actions
- Zapier-like logic branches
You can also automate:
✔ onboarding
✔ review requests
✔ lead nurturing
✔ client management
✔ agency workflows
✔ SaaS customer billing
Plus, you can create automation templates for your clients — a huge benefit for agencies.
Keap Automation
Keap also offers powerful automation, especially for email marketing.
You can automate:
- Email follow-ups
- Lead tagging
- Cart abandonment
- Appointment reminders
- Lead nurturing
However…
❌ No SMS automation built-in (requires add-ons)
❌ No WhatsApp automation
❌ Limited multi-step automation
❌ Not designed for multi-client automation
Winner: GoHighLevel (by far)
3. Funnels & Landing Pages
GoHighLevel Funnels
Integrated funnel builder includes:
- Landing pages
- Sales pages
- Checkout pages
- Membership funnels
- Upsells/downsells
- Appointment funnels
You can build funnels like ClickFunnels — without paying extra.
Keap Funnels
Keap offers simple landing pages, but:
❌ No true funnel builder
❌ No upsell pages
❌ Limited design flexibility
❌ Not suitable for high-conversion funnels
Winner: GoHighLevel
4. Websites & Memberships
GoHighLevel
GoHighLevel includes:
- Full website builder
- Unlimited pages
- Blogs
- Membership & course system
- Client portals
This replaces tools like:
- WordPress
- Kajabi
- Teachable
- ClickFunnels
Keap
Keap does not offer a full website builder.
You only get:
- Basic landing pages
- Simple templates
Winner: GoHighLevel
5. Email & SMS Marketing
GoHighLevel
- Unlimited email sending (with Mailgun or SMTP)
- SMS from inside the dashboard
- WhatsApp automation
- Phone number provisioning
- 2-way conversations
Keap
- Built-in email marketing
- Strong tagging system
- SMS only via add-ons or third-party providers
Winner: Tie for email, but GoHighLevel wins for SMS/WhatsApp.
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6. White Label, SaaS Mode & Affiliate Program
GoHighLevel White Label
One of the biggest advantages of GHL:
✔ White label your CRM
✔ Sell it as your own software
✔ Add your own branding
✔ Set your own pricing
✔ Connect Stripe for subscriptions
✔ Automate onboarding
✔ Earn recurring revenue
This is a game-changer for agencies.
GoHighLevel SaaS Mode
This feature allows agencies to:
- Sell GHL as a SaaS
- Automate upgrades
- Auto-charge clients
- Add value-added services
- Create high-ticket recurring revenue
GoHighLevel Affiliate Program
GHL has one of the highest recurring affiliate programs online.
Keap
❌ No white label
❌ No SaaS mode
❌ Limited affiliate earnings
❌ Not suited for agencies
Winner: GoHighLevel (dominant win)
7. Pricing Comparison: GoHighLevel Pricing vs Keap Pricing
GoHighLevel Pricing
GoHighLevel offers simple pricing:
- Starter Plan – Affordable
- Pro Plan – With unlimited sub-accounts
- SaaS Plan – Unlocks white label + billing
All plans include:
✔ CRM
✔ Funnels
✔ Websites
✔ Marketing tools
✔ Automation
✔ Unlimited clients (Pro & SaaS)
Cost savings: Replaces tools like ClickFunnels, ActiveCampaign, Calendly, HubSpot starter, ManyChat, and more.
Keap Pricing
Keap is significantly more expensive:
- Charges per contact
- Charges per user
- Advanced automation costs more
- Add-ons increase price
Typical small business bill: $200–$600/month
This makes Keap harder for small or growing agencies to scale.
Pricing Winner: GoHighLevel
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8. Integrations
GoHighLevel
Integrates with:
- Zapier
- Make.com
- Stripe
- Google Business
- Facebook Ads
- TikTok Ads
- Mailgun
- Twilio
- WordPress
- Native API access
Keap
Integrates with:
- Zapier
- QuickBooks
- Gmail
- PayPal
- Stripe
Simple, but outdated compared to GoHighLevel.
Winner: GoHighLevel
Pros & Cons Summary
GoHighLevel Pros
✔ Built for agencies
✔ All-in-one system
✔ Funnels + website builder
✔ Full automation suite
✔ SMS, email, WhatsApp
✔ White label CRM
✔ SaaS mode
✔ Unlimited sub-accounts
✔ Affordable pricing
✔ Strong affiliate program
GoHighLevel Cons
• Learning curve for beginners
• Too many features for simple users
Keap Pros
✔ Strong email marketing
✔ Simple CRM for small businesses
✔ Good tagging system
✔ Suitable for non-tech users
Keap Cons
❌ Expensive
❌ Outdated interface
❌ No funnels
❌ No white label
❌ No SaaS features
❌ Limited automation
❌ Not ideal for agencies
Which Is Better for You? (Final Recommendation)
Choose GoHighLevel if you are:
✔ A digital marketing agency
✔ A freelancer offering marketing services
✔ A small business wanting automation + funnels
✔ Someone wanting to sell software (SaaS)
✔ Someone wanting to automate lead nurturing
✔ Someone wanting an all-in-one platform
Choose Keap if you are:
✔ A small business owner
✔ Only needing email + CRM
✔ Wanting simplicity
✔ Not looking for funnels or SaaS capabilities
FAQs: GoHighLevel vs Keap
1. Is GoHighLevel better than Keap for agencies?
Yes. GoHighLevel is designed specifically for agencies, offering unlimited sub-accounts, white label CRM, and SaaS mode.
2. Is Keap easier to use than GoHighLevel?
Yes, but it has far fewer features.
3. Does GoHighLevel replace Infusionsoft?
Yes — especially for users wanting funnels, automation, and multi-client management.
4. Does GoHighLevel include email & SMS marketing?
Yes, both are built-in.
5. Can I switch from Keap to GoHighLevel easily?
Yes. Many agencies migrate using GHL’s import tools.
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Conclusion: GoHighLevel Wins for 2025
Keap (Infusionsoft) is a good CRM for small business owners.
But GoHighLevel is the clear winner for:
- Agencies
- Freelancers
- Service providers
- Coaches
- Marketers
- Entrepreneurs
- SaaS resellers
GoHighLevel offers:
🔥 More features
🔥 More automation
🔥 More scalability
🔥 More value
🔥 More earning potential
If you’re serious about automation, funnels, and scaling your agency — GoHighLevel beats Keap in almost every category.
🚀 Try GoHighLevel Free & Build Your Automated Marketing System Today
👉 Free Trial: https://www.gohighlevel.com/?fp_ref=vinoth-62
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