Introduction
If you’re running a digital marketing agency, freelancing, or managing a small business, you’ve likely come across HubSpot and GoHighLevel. Both platforms offer CRM and marketing automation, but are they the same? Many business owners ask: Is HubSpot like GoHighLevel?
While HubSpot is a popular CRM and marketing platform for companies of all sizes, GoHighLevel is designed primarily for agencies and small businesses, offering all-in-one CRM, marketing automation, SaaS mode, and white-label options.
Table of Contents
In this article, we’ll explore:
- Key similarities and differences between HubSpot and GoHighLevel
- Features, automation, and SaaS capabilities
- Pricing comparison
- Pros & cons
- FAQs
- Conclusion with actionable insights and CTA
Overview: HubSpot vs GoHighLevel
| Feature | HubSpot | GoHighLevel |
|---|---|---|
| Core Purpose | CRM & marketing automation for businesses of all sizes | All-in-one CRM & marketing automation platform for agencies and small businesses |
| CRM | Yes, robust | Yes, integrated with automation and SaaS features |
| Automation | Marketing, sales, service automation | Multi-channel automation: email, SMS, voicemail, workflows |
| SaaS Mode | Limited | Full SaaS and white-label mode for reselling |
| Integrations | Extensive third-party integrations | Fewer integrations but built-in all-in-one features |
| Target Audience | SMBs, enterprise, agencies | Digital marketing agencies, freelancers, small businesses |
| Pricing | Freemium + paid tiers starting at $50/month | Paid plans starting at $97/month, white-label custom pricing |
Core Features Comparison
1. CRM Capabilities
HubSpot:
- Lead & contact management
- Deal tracking
- Customer interaction history
- Extensive reporting and dashboards
GoHighLevel:
- Centralized CRM dashboard for leads and clients
- Sales pipelines and activity tracking
- Multi-client management for agencies
- Integrated automation for follow-ups and campaigns
Insight: GoHighLevel CRM is built for agencies managing multiple client accounts, while HubSpot is more general-purpose.
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2. Marketing Automation
HubSpot:
- Email campaigns and workflows
- Social media scheduling and monitoring
- Lead nurturing and scoring
GoHighLevel:
- Multi-channel automation including SMS, email, and voicemail drops
- Trigger-based workflows
- Automated follow-ups for leads and clients
Insight: GoHighLevel provides more aggressive automation for agencies and client management, while HubSpot focuses on broader business marketing.
3. SaaS & White-Label Capabilities
HubSpot:
- Primarily a subscription-based CRM and marketing suite
- No true white-label or SaaS reselling option
GoHighLevel:
- Full SaaS mode allowing agencies to resell the platform
- White-label branding for clients
- Multi-client dashboard management
Insight: Agencies wanting to resell CRM as their own product will find GoHighLevel superior.
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4. Pricing Comparison
| Plan | HubSpot | GoHighLevel |
|---|---|---|
| Starter / Basic | Free or $50/month | $97/month (Starter plan) |
| Professional | $800–$900/month | $297/month (Agency plan) |
| Enterprise | $3,200+/month | Custom pricing (White-label) |
Insight: GoHighLevel is often more cost-effective for agencies, especially when considering SaaS and white-label capabilities.
5. Analytics & Reporting
HubSpot:
- Detailed dashboards for marketing, sales, and service
- Advanced analytics and custom reporting
- Excellent for enterprise-level insights
GoHighLevel:
- Real-time campaign tracking and client reporting
- ROI dashboards for agency campaigns
- Focused on actionable insights for client management
Insight: HubSpot excels in enterprise analytics, while GoHighLevel prioritizes agency-focused client performance tracking.
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Pros & Cons
HubSpot Pros:
- Comprehensive CRM and marketing suite
- Easy-to-use interface for SMBs and enterprises
- Extensive integrations
- Freemium option for small teams
HubSpot Cons:
- Expensive for scaling agencies
- No SaaS white-label options
- Some automation features require higher-tier plans
GoHighLevel Pros:
- All-in-one platform: CRM, automation, SaaS, white-label
- Cost-effective for agencies
- Multi-channel campaigns and workflows
- Multi-client management for agencies
GoHighLevel Cons:
- Fewer third-party integrations than HubSpot
- Learning curve for advanced automation
- Initial setup requires planning for workflows and SaaS branding
Key Differences: HubSpot vs GoHighLevel
| Aspect | HubSpot | GoHighLevel |
|---|---|---|
| Audience | SMBs & enterprise | Agencies & small businesses |
| SaaS/White-label | Not available | Full SaaS & white-label mode |
| Automation | Marketing-focused | Agency & client-focused multi-channel automation |
| Pricing | Can be expensive at scale | Affordable agency-focused plans |
| Integrations | Extensive | Limited but built-in features cover most needs |
FAQs
Q1: Is GoHighLevel like HubSpot?
Yes and no. Both provide CRM and marketing automation, but GoHighLevel is agency-focused with SaaS and white-label capabilities, while HubSpot targets businesses of all sizes.
Q2: Can agencies resell GoHighLevel?
Yes, through its SaaS and white-label mode, agencies can offer CRM as their own branded service.
Q3: Which is better for small agencies?
For cost-effective, multi-client management with automation and SaaS, GoHighLevel is often better. For general-purpose marketing and enterprise-level analytics, HubSpot may be more suitable.
Q4: Does GoHighLevel include multi-channel marketing?
Yes, including SMS, email, and voicemail drops, all integrated within the CRM.
Q5: Can I try GoHighLevel for free?
Yes, you can start a free trial to explore CRM, automation, and SaaS features.
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Conclusion & Call to Action
So, is HubSpot like GoHighLevel? While both are CRM and marketing platforms, GoHighLevel is specifically designed for agencies and small businesses seeking an all-in-one solution with CRM, automation, SaaS, and white-label capabilities. HubSpot is ideal for enterprises and SMBs looking for robust marketing and sales tools but lacks reselling and white-label options.
💡 Take Action: If you want an agency-focused, multi-client CRM with automation and SaaS capabilities, start your free trial of GoHighLevel today.
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