Introduction
The digital marketing world evolves quickly, and 2025 is shaping up to be the biggest year yet for all-in-one marketing platforms. Two names dominate the conversation: GoHighLevel and Kartra.
Both platforms promise to help you replace dozens of tools, streamline your workflows, automate your marketing, and grow your business. But when it comes to GoHighLevel vs Kartra, the truth is that these platforms serve very different users.
- Kartra is built for creators, course sellers, and small businesses who need strong funnels and marketing automation.
- GoHighLevel, on the other hand, is built for agencies, with white-label features, CRM, client accounts, and the ability to resell SaaS subscriptions.
So which platform actually wins in 2025?
This deep-dive comparison covers everything you need to know — features, pricing, CRM, funnels, automations, white label tools, real user insights, pros and cons, and more.
Let’s find out which powerhouse comes out on top.
Table of Contents
1. GoHighLevel vs Kartra: Quick Summary
If you want the short answer:
GoHighLevel is the best choice for:
- Digital marketing agencies
- Freelancers managing multiple clients
- Businesses that need a strong CRM
- Anyone wanting to sell SaaS using GoHighLevel SaaS Mode
- White-labeling and reselling software
- Businesses needing advanced automations and workflows
Kartra is best for:
- Coaches, course creators, and consultants
- Solopreneurs who want simple funnels and landing pages
- Small businesses who sell digital products
- Users who need everything under one roof without complexity
Now let’s break down every feature in detail.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
2. Feature-by-Feature Comparison: GoHighLevel vs Kartra
2.1 CRM & Pipelines
GoHighLevel CRM
GoHighLevel includes a full agency-grade CRM, built to manage leads, track conversations, automate follow-ups, and handle pipeline stages for multiple clients.
Key CRM features:
- Multi-pipeline management
- AI-powered conversation tracking
- Opportunity stage automation
- Lead scoring
- Smart lists
- 2-way SMS, email, WhatsApp, and call tracking
- Appointment scheduling
- Reputation management
This CRM alone replaces platforms like HubSpot, Pipedrive, Salesforce Essentials, and FreshSales for many users.
Kartra CRM
Kartra does include “lead management,” but it is NOT a full CRM like GoHighLevel.
It’s closer to a tagging and segmentation system.
Kartra CRM limitations:
- No full pipeline system
- No advanced opportunity tracking
- Limited automation triggers
- No multi-client access
Winner: GoHighLevel
GoHighLevel dominates this category because it is built for agencies and businesses that need a powerful CRM.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
2.2 Funnel Builder & Landing Pages
GoHighLevel
GoHighLevel includes a drag-and-drop funnel builder similar to ClickFunnels.
Strengths:
- Fast and responsive
- A/B split testing
- Funnel templates
- Funnel analytics
- Membership integration
- Deep automation linking funnels to workflows
Kartra
Kartra is well known for its stunning funnel and page builder.
Strengths:
- Beautiful designs
- Advanced visual builder
- Great templates and UI
- Built-in helpdesk and membership site tools
Kartra is ideal for creators who want a clean user-friendly visual builder.
Winner: Tie
- Kartra wins in design and templates
- GoHighLevel wins in automation and integration
2.3 Marketing Automation
GoHighLevel Automation
GoHighLevel’s Workflows are one of its strongest features.
It allows you to automate:
- SMS
- Voice drops
- CRM tasks
- Pipeline movement
- Triggers & conditions
- Lead scoring
- Calendar booking
- Website events
- Membership access
- Internal alerts
This replaces tools like ActiveCampaign, Zapier, Calendly, and ManyChat.
Kartra Automation
Kartra has rule-based automation:
- Tagging
- Follow-up sequences
- Page visits
- Email behavior tracking
But it’s simpler and not as flexible.
Winner: GoHighLevel
No contest. GoHighLevel is miles ahead in automation power.
2.4 White Labeling & SaaS Reselling
GoHighLevel White Label Features
GoHighLevel offers full white labeling:
- Replace GoHighLevel branding with your own
- Custom domain for your clients
- Your own branded mobile app
- Agency management dashboard
But the real game changer is GoHighLevel SaaS Mode.
What is GoHighLevel SaaS Mode?
It allows you to:
- Sell your own software using GoHighLevel as the backend
- Charge recurring subscriptions
- Set user limits (contacts, emails, phones, etc.)
- Automate billing using Stripe
- Create your own CRM software without coding
This is one of the most profitable features for agencies in 2025.
Kartra White Label
Kartra does NOT offer white labeling.
You cannot resell Kartra accounts or brand it as your own software.
Winner: GoHighLevel by a Landslide
Kartra cannot compete with GoHighLevel’s white label or SaaS capabilities.
2.5 Email & SMS Marketing
GoHighLevel
- Email builder
- Unlimited SMS integrations
- AI email writing
- Dedicated IP available
- Bulk messaging
- Automation triggers
- WhatsApp and Instagram DM integration
Kartra
- Email broadcasts
- Automation sequences
- Tag-based campaigns
Kartra email tools are strong but less flexible.
Winner: GoHighLevel
2.6 Memberships & Courses
GoHighLevel
- Host unlimited courses
- Sell memberships
- Drip content
- Integrate with funnels & automation
- Not as sophisticated visually
Kartra
Kartra shines in memberships:
- Beautiful course layout
- Gamification features
- Better design tools
- Progress tracking
Winner: Kartra
2.7 Calendars & Appointments
GoHighLevel
- Advanced scheduling system
- Multiple calendars
- Team booking
- Round robin assignment
- Follow-up automation
- CRM integration
Kartra
Basic scheduling but not a full calendar system.
Winner: GoHighLevel
2.8 Affiliates & Partner Programs
GoHighLevel Affiliate
GoHighLevel includes:
- Affiliate tracking
- Payouts
- Link tracking
- Tiered commissions (depending on setup)
Plus, GoHighLevel itself has an excellent affiliate program with recurring commissions.
Kartra
Kartra has:
- Built-in affiliate management
- Great for creators selling digital products
Both offer strong affiliate tools, but GoHighLevel has more flexibility for agency use.
Winner: Tie (Different Strengths)
3. GoHighLevel vs Kartra Pricing Comparison (2025)
Here’s a simplified side-by-side pricing breakdown:
GoHighLevel Pricing 2025
| Plan | Price | Best For |
|---|---|---|
| Starter | $97/mo | Solo users, basic CRM/funnels |
| Pro (Unlimited) | $297/mo | Agencies managing multiple clients |
| SaaS Mode | $497/mo | Agencies selling software & white labeling |
🔥 Free Trial Link:
https://www.gohighlevel.com/?fp_ref=vinoth-62
Kartra Pricing 2025
| Plan | Price | Contacts |
|---|---|---|
| Starter | $99/mo | 2,500 contacts |
| Silver | $199/mo | 12,500 contacts |
| Gold | $299/mo | 25,000 contacts |
| Platinum | $499/mo | 50,000 contacts |
Kartra pricing is based strictly on your contact list size, which becomes expensive over time.
Winner: GoHighLevel
GoHighLevel offers:
- Unlimited contacts
- Unlimited funnels
- Unlimited clients
- SaaS reselling
- White-label app
The value is unmatched.
4. Pros and Cons: GoHighLevel vs Kartra
GoHighLevel Pros
✔ Built for agencies
✔ Best-in-class CRM
✔ SaaS Mode lets you resell software
✔ Unlimited clients, funnels, contacts
✔ Strong automation system
✔ White label desktop + mobile app
✔ Advanced appointment scheduling
✔ WhatsApp and Instagram DM automation
✔ Reputation management tools
GoHighLevel Cons
✘ Bigger learning curve
✘ UI is improving but still not as polished as Kartra
✘ Some users may find it overwhelming
Kartra Pros
✔ Beautiful funnel and page builder
✔ Excellent membership and course tools
✔ Ideal for coaches and creators
✔ Easy to learn
✔ Reliable all-in-one platform
Kartra Cons
✘ No real CRM system
✘ No white label or SaaS reselling
✘ Contact-based pricing is expensive
✘ Limited automations
✘ Not built for agencies
5. Real-World Experience & Expert Insight (E-E-A-T)
Having worked extensively with both platforms for agencies and small businesses, here are practical insights:
When GoHighLevel Works Best
If you manage clients, need serious automation, or want to scale as a SaaS provider, GoHighLevel is the only logical choice. Agencies using GoHighLevel routinely replace 10–20 tools, saving thousands per month.
When Kartra Works Best
Kartra is a great option if:
- You’re selling a course
- You’re a coach
- You only need funnels + email + memberships
- You prefer simple setups
Kartra wins on ease of use and design — but lacks the power agencies need.
6. GoHighLevel vs Kartra: Final Verdict — Who Wins in 2025?
After comparing every major feature, the winner is clear:
🏆 GoHighLevel Dominates in 2025
For agencies, freelancers, consultants, and growing businesses, GoHighLevel offers unmatched value through:
- Full CRM
- White Label
- SaaS Mode
- Unlimited clients
- Advanced automation
- Multi-channel communication
- Pipeline management
Kartra is fantastic — but only for a niche group of creators and solo entrepreneurs.
For everyone else, GoHighLevel is the smarter long-term platform.
7. FAQs — GoHighLevel vs Kartra
1. Which is better for agencies?
GoHighLevel, without question.
2. Which is easier to use?
Kartra has a smoother user experience.
3. Which is better for automation?
GoHighLevel’s automation engine is far more advanced.
4. Does Kartra offer white label?
No, only GoHighLevel offers white label software reselling.
5. Is GoHighLevel good for beginners?
Yes, although it has a learning curve, it offers far more value.
6. Can I sell SaaS using Kartra?
No. Only GoHighLevel supports SaaS Mode.
Conclusion: Ready to Try GoHighLevel?
If you’re looking to build a scalable agency, offer client accounts, automate your entire workflow, or even launch your own SaaS business, GoHighLevel is the #1 choice in 2025.
Experience it for yourself:
👉 Start Your Free GoHighLevel Trial Here
https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
