Introduction
Choosing between GoHighLevel and GetResponse can be tough—both offer powerful email marketing, automation, and online business tools. But if you’re a digital marketing agency, freelancer, or small business owner, the right decision depends on how deep you go into funnels, CRM, automation, and client management.
GetResponse is a long-established email marketing platform known for its simplicity and deliverability. Meanwhile, GoHighLevel (GHL) has exploded in popularity as an all-in-one automation and CRM platform built specifically for agencies, offering funnels, email/SMS automation, reputation management, pipelines, AI features, and even a SaaS mode.
Table of Contents
So the big question is:
GoHighLevel vs GetResponse: Who Wins in Email + Funnel Automation?
In this comprehensive guide, you’ll get a real-world, expert breakdown of:
- Email automation comparison
- Funnel builder comparison
- CRM & pipeline capabilities
- GoHighLevel pricing vs GetResponse pricing
- White-labeling, SaaS mode, and agency features
- Ease of use
- Customer support
- Pros & cons
- And a final verdict on which platform is better for your business
Let’s dive in.
1. Platform Overview
What is GoHighLevel?
GoHighLevel is an all-in-one sales, marketing, and automation platform built to help agencies manage clients, build funnels, automate email/SMS, run CRM pipelines, and resell the software as their own.
Top use cases include:
- Agency automation
- Funnel building
- CRM & pipeline management
- Email + SMS marketing
- Appointment booking
- White-label SaaS selling
- Reputation management
- Client portals
- AI-powered automations & workflows
GHL replaces tools like ClickFunnels, Mailchimp, Calendly, Zapier, Pipedrive, and more—saving agencies up to $600+ monthly.
What is GetResponse?
GetResponse is a powerful email marketing and autoresponder platform that also includes funnels, landing pages, webinars, and marketing automation.
Use cases include:
- Email marketing
- Newsletters
- Autoresponders
- Ecommerce email automation
- Landing pages
- Basic funnels
- Webinars
GetResponse is simple, reliable, and strong in email deliverability—but not built as deeply for automations, CRM, or agency workflows.
2. GoHighLevel vs GetResponse: Feature Comparison Table
| Feature | GoHighLevel | GetResponse |
|---|---|---|
| Email Marketing | ✔️ Advanced | ✔️ Advanced |
| Funnel Builder | ✔️ Full drag-and-drop | ✔️ Basic builder |
| Automation Workflows | ✔️ Highly advanced (email + SMS + triggers) | ✔️ Email-focused |
| CRM & Pipelines | ✔️ Full CRM system | ❌ Very basic |
| SMS Automation | ✔️ Built-in | ❌ Limited (Integrations only) |
| Appointment Scheduling | ✔️ Native | ❌ Basic |
| White Label | ✔️ Yes | ❌ No |
| SaaS Mode | ✔️ Yes—resell software | ❌ No |
| AI Tools | ✔️ Strong | ✔️ Basic |
| Website Builder | ✔️ Yes | ✔️ Yes |
| Memberships | ✔️ Yes | ❌ No |
| Reputation Management | ✔️ Yes | ❌ No |
| Ecom Automation | ✔️ Basic | ✔️ Strong |
3. Email Marketing: Who Does it Better?
Both platforms offer powerful email marketing tools, but their use cases differ.
Email Editor & Templates
GoHighLevel
- Drag-and-drop email builder
- Modern templates
- AI content writing
- Dynamic personalization
- Integrated SMS + email inside same workflow
Great for agencies who want multichannel campaigns.
GetResponse
- Known for one of the best email editors
- 100+ professional templates
- High deliverability rates
- Ecom-focused templates
Best for email-only specialists.
Winner: GetResponse (for email-only businesses)
But for email + SMS + automation: GoHighLevel wins.
4. Funnel Builder Comparison
GoHighLevel Funnel Builder
GoHighLevel offers a full ClickFunnels-style funnel builder including:
- Drag-and-drop pages
- Funnel analytics
- A/B testing
- Pop-ups and conversion widgets
- Split testing of emails & pages
- Membership funnels
- Lead capture tracking
It’s powerful enough to replace ClickFunnels entirely.
GetResponse Funnel Builder
GetResponse includes a conversion funnel, but it’s more limited:
- Basic templates
- Simple drag-and-drop
- Integrates with email campaigns
- Good for beginners
However, it lacks the deep automation + funnel synergy that GHL provides.
Winner: GoHighLevel
Agencies and freelancers will find the GoHighLevel funnel builder far more robust.
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5. Automation: The Real Battleground
GoHighLevel Automation
This is where GHL dominates.
You get:
- Visual workflow builder
- Email + SMS + WhatsApp automation
- Pipeline movement triggers
- Website tracking
- AI agent follow-up
- Sales team routing
- Task automation
- If/then conditional logic
- Time-based drip campaigns
GoHighLevel automation replaces:
- ActiveCampaign
- Zapier
- HubSpot starter
- ClickSend
- Calendly
GetResponse Automation
GetResponse has excellent email automation:
- Advanced email autoresponders
- Behavior-based triggers
- Ecom tracking
- Cart abandonment flows
- Lead scoring
But it lacks multichannel automations like SMS, CRM pipeline triggers, call routing, etc.
Winner: GoHighLevel (by a wide margin)
The automation depth in GHL is unmatched, especially for agencies.
6. CRM & Client Management
GoHighLevel CRM
A complete CRM built for sales teams and agencies:
- Pipelines
- Deal stages
- Tasks
- Team assignment
- Auto-move leads
- Lead scoring
- Client portals
- Unlimited sub-accounts
This alone can replace:
- Pipedrive
- HubSpot CRM
- Zoho CRM
GetResponse CRM
- Very basic pipeline
- No advanced CRM features
- Not designed for sales teams
- No white label or multi-client setup
Winner: GoHighLevel
7. White Label & SaaS Mode
GoHighLevel White Label
Agencies can:
- Add their logo
- Use custom domain
- Give clients login access
- Resell GoHighLevel as their own software
- Charge clients monthly
- Automate billing
This is one of the biggest reasons GHL is dominating the agency world.
GetResponse White Label
❌ None.
No reseller program, SaaS mode, or white-label client accounts.
Winner: GoHighLevel
8. Pricing Comparison
GoHighLevel Pricing
(accurate at time of writing)
| Plan | Price | Best For |
|---|---|---|
| Starter | $97/mo | Freelancers |
| Unlimited | $197/mo | Agencies |
| SaaS Mode | $497/mo | Agencies reselling software |
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Considering it replaces 8–12 tools, the pricing is extremely competitive.
GetResponse Pricing
Pricing scales based on contacts:
| Plan | Price | Best For |
|---|---|---|
| Email Marketing | $19/mo | Basic email users |
| Marketing Automation | $59/mo | Small businesses |
| Ecommerce | $119/mo | Online stores |
| Max/Max2 | Custom | Enterprise |
Email pricing increases with list size, which can get costly
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Winner: GoHighLevel (for value)
Winner: GetResponse (for email-only users)
9. Pros & Cons
GoHighLevel Pros
- All-in-one platform replaces multiple tools
- Full CRM and pipelines
- Advanced automation workflows
- SMS + email + calls + WhatsApp
- Funnel builder like ClickFunnels
- White-label and SaaS mode
- Unlimited client sub-accounts
- High ROI for agencies
- Built-in AI tools
GoHighLevel Cons
- Slight learning curve
- More complex UI
- Needs setup time
GetResponse Pros
- Excellent email deliverability
- Easy email editor
- Great for newsletters
- Good automation for beginners
- Webinars included
- Affordable for small email lists
GetResponse Cons
- Weak CRM
- Limited funnel tools
- No white label
- No SaaS mode
- Lacks SMS automation
- Not agency-friendly
10. Who Should Use Which Platform?
Choose GoHighLevel if you are:
- A marketing agency
- A freelancer offering client services
- A small business wanting all-in-one automation
- Someone building funnels + CRM + automation
- Someone wanting to sell SaaS
- Someone who wants SMS + email together
Choose GetResponse if you are:
- A blogger or solopreneur doing email newsletters
- A small business needing simple email campaigns
- An ecommerce store wanting basic automation
- Someone who prioritizes email deliverability
11. FAQs
1. Is GoHighLevel better than GetResponse?
Yes—for automation, funnels, CRM, and agency features.
GetResponse only wins in pure email marketing.
2. Can GoHighLevel replace GetResponse?
Absolutely. GoHighLevel can replace:
- Email marketing
- CRM
- Funnels
- Automation
- SMS
- Calendars
- Reputation management
It’s a full business solution.
3. Does GetResponse have a CRM like GoHighLevel?
No, GetResponse’s CRM is limited. It cannot replace GHL’s full pipeline and sales management tools.
4. Does GoHighLevel offer white label features?
Yes—GHL offers full white label and even SaaS mode so you can resell the platform.
5. Which platform is better for agencies?
Without question: GoHighLevel.
It was built specifically for agencies.
12. Final Verdict: GoHighLevel vs GetResponse — Who Wins?
When comparing GoHighLevel vs GetResponse: Who Wins in Email + Funnel Automation?, the answer depends on what you need.
If you want simple email marketing, GetResponse is great.
But if you want:
- Funnels
- CRM
- Automations
- SMS
- Workflows
- AI tools
- Unlimited client accounts
- White-label
- SaaS mode
Then GoHighLevel is the clear winner.
✔ Best for Agencies
✔ Best for Freelancers
✔ Best for Marketing Automation
✔ Best All-in-One Solution
✔ Best Value for Money
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