Introduction
If you’ve heard about GoHighLevel — often called GHL — you probably already know it’s one of the fastest-growing all-in-one marketing platforms today. But a common question many business owners and agencies ask is: Does GoHighLevel have a CRM?
The short answer is yes — GoHighLevel includes a powerful built-in CRM designed specifically for marketing agencies, digital entrepreneurs, and small business owners. Unlike traditional CRMs such as HubSpot or Salesforce that focus only on customer management, GoHighLevel combines CRM, automation, funnels, websites, email marketing, and appointment scheduling into one unified platform.
In this detailed guide, we’ll explore:
- What makes the GoHighLevel CRM unique
- Key features and benefits
- Pros and cons
- Pricing and SaaS mode options
- How it compares to traditional CRMs
- FAQs and a final verdict
Let’s dive in.
Table of Contents
What Is GoHighLevel?
Before we talk about the CRM, let’s quickly understand what GoHighLevel actually is.
GoHighLevel is an all-in-one marketing automation and CRM platform created to replace multiple software tools such as ClickFunnels, Mailchimp, Calendly, Pipedrive, and more.
It was built with marketing agencies and consultants in mind — allowing them to manage clients, create automated campaigns, build websites and funnels, and even resell the platform under their own white-label brand using GoHighLevel SaaS mode.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
In simple terms:
GoHighLevel isn’t just a CRM — it’s a complete business operating system for digital agencies and small business owners.
So, Does GoHighLevel Have a CRM?
✅ Yes, GoHighLevel comes with a full-featured CRM built into its core.
This CRM allows users to manage leads, clients, pipelines, opportunities, communications, and automations — all in one dashboard.
Unlike typical CRMs that require multiple integrations, GoHighLevel provides an out-of-the-box CRM system that automatically syncs with:
- Email and SMS campaigns
- Funnels and landing pages
- Calendars and bookings
- Pipelines and lead scoring
- Marketing automations
This means your entire customer journey — from first contact to sale — is tracked and managed inside one system.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Key Features of the GoHighLevel CRM
Here’s a closer look at what makes the GoHighLevel CRM stand out:
1. Unified Contact Management
GoHighLevel’s CRM consolidates all your customer data — including contact details, tags, notes, messages, and campaign history — into one centralized contact profile.
You can:
- View all conversations (SMS, calls, emails, DMs) in one thread
- Add custom fields for segmentation
- Assign contacts to team members
- Create and manage pipelines for each client or campaign
This eliminates the need for juggling multiple platforms or spreadsheets.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
2. Pipeline Management (Kanban-Style)
The CRM includes a visual pipeline view, similar to Trello or Pipedrive, allowing you to track where each lead stands in the sales process.
You can customize stages like:
- New Lead
- Booked Appointment
- Follow-Up
- Closed Won / Lost
Every lead can trigger automated workflows — such as SMS reminders or follow-up emails — based on pipeline movement.
3. Smart Automations & Workflows
This is where GoHighLevel shines.
Its automation engine integrates directly with the CRM, meaning actions inside the CRM can trigger automations, such as:
- Sending a welcome email when a new lead is added
- Automatically assigning a task to a sales rep
- Moving a deal to a new stage after a call
- Sending review requests after service completion
Essentially, GoHighLevel CRM turns your sales process into a hands-free system.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
4. Two-Way Communication Hub
Within each contact’s profile, you can send and receive:
- SMS messages
- Emails
- WhatsApp messages
- Facebook DMs
- Google Business Messages
All messages are logged under that contact — giving you a complete communication history without switching between apps.
5. Appointment Scheduling
GoHighLevel integrates calendar scheduling directly with the CRM.
When a client books an appointment through your funnel or website, it automatically updates in your CRM contact record.
This makes it easy to:
- Set appointment reminders
- Trigger follow-up automations
- Avoid double-bookings
- Sync with Google Calendar
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
6. Reporting and Analytics
GoHighLevel’s dashboard provides metrics on:
- Pipeline value
- Conversion rates
- Source tracking
- Appointment statistics
- Campaign performance
You can see which marketing channels drive the most leads and revenue — all connected directly to your CRM data.
7. Integration with Funnels and Websites
One of GoHighLevel’s biggest advantages is that its CRM integrates natively with the websites and funnels you build inside the platform.
This means when a user fills out a form on your site, they’re instantly added to your CRM and can trigger an automation flow. No external integrations needed.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
8. Multi-Account (Sub-Account) Structure
If you’re a marketing agency, GoHighLevel lets you create separate sub-accounts for each client, each with their own CRM and automation settings.
This structure is perfect for agencies managing multiple brands or customers — something most CRMs can’t do easily.
9. White Label CRM
With the GoHighLevel White Label feature, you can brand the CRM as your own software.
This means:
- Your logo, custom domain, and color theme
- No GoHighLevel branding
- Full SaaS reselling rights under your brand
You can even charge clients a monthly fee for access — turning the CRM into a recurring revenue stream.
GoHighLevel CRM vs Traditional CRMs
Let’s compare GoHighLevel with some common CRM platforms:
| Feature | GoHighLevel | HubSpot | Salesforce | Pipedrive |
|---|---|---|---|---|
| Built-in Marketing Tools | ✅ | ⚠️ Limited | ⚠️ Limited | ❌ |
| Email & SMS Automation | ✅ | ✅ | ✅ | ❌ |
| Funnel Builder | ✅ | ❌ | ❌ | ❌ |
| White Label Option | ✅ | ❌ | ❌ | ❌ |
| SaaS Reselling | ✅ | ❌ | ❌ | ❌ |
| Unified Inbox | ✅ | ✅ | ⚠️ | ❌ |
| Pricing Simplicity | ✅ | ⚠️ | ❌ | ✅ |
👉 Verdict:
GoHighLevel provides everything in one system — CRM, marketing automation, websites, and communication — while others require multiple integrations and subscriptions.
GoHighLevel CRM Pricing (2025 Update)
GoHighLevel offers several pricing tiers, depending on your use case:
1. Starter Account – $97/month
- Single account (great for small business owners)
- CRM + automations + funnels + calendars
- Unlimited contacts and users
2. Agency Unlimited Account – $297/month
- Create unlimited client sub-accounts
- Full CRM, automation, and marketing suite
- White labeling not included
3. Agency Pro SaaS Mode – $497/month
- Everything in Agency Unlimited
- SaaS mode: resell GoHighLevel as your own CRM
- Complete white label control
- API access and affiliate opportunities
GoHighLevel Pricing Tip:
Most agencies start with the $297 plan and upgrade to $497 SaaS mode once they begin onboarding clients.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
GoHighLevel CRM: Pros & Cons
✅ Pros
- All-in-one marketing + CRM system
- Saves money by replacing 5–10 other tools
- Excellent automation and workflow builder
- White-label and SaaS reselling options
- Powerful contact management and pipeline tracking
- Ideal for marketing agencies and consultants
❌ Cons
- Slight learning curve for beginners
- Mobile app is good but not perfect
- Some features (like WhatsApp integration) require third-party add-ons
- Support response times can vary depending on plan
Overall, the benefits far outweigh the drawbacks — especially if you’re running multiple client campaigns.
GoHighLevel Affiliate Program
If you love GoHighLevel, you can also join the GoHighLevel affiliate program and earn recurring commissions for every user you refer.
Highlights:
- Lifetime recurring commissions (40%)
- Monthly payouts
- Access to affiliate dashboard and promo materials
This is an excellent side income stream for agencies and freelancers recommending CRM solutions.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Frequently Asked Questions (FAQs)
1. Is GoHighLevel really a CRM?
Yes. GoHighLevel is not only a CRM but also an all-in-one marketing automation system. It manages leads, communications, and pipelines — just like HubSpot or Salesforce — but includes marketing tools too.
2. Can GoHighLevel replace HubSpot or Pipedrive?
Absolutely. Many agencies switch from HubSpot, ActiveCampaign, or Pipedrive to GoHighLevel because it consolidates all their tools into one system and costs much less.
3. Does GoHighLevel offer automation?
Yes, GoHighLevel’s automation workflows are one of its strongest features. You can automate lead nurturing, follow-ups, reminders, and even onboarding processes.
4. Is there a free trial?
Yes, GoHighLevel offers a 14-day free trial, allowing you to explore all CRM features before committing.
5. What is GoHighLevel SaaS mode?
GoHighLevel’s SaaS mode allows you to resell the platform under your own brand, offering it as a white-label CRM to your clients — and charging your own subscription fees.
6. Who should use GoHighLevel CRM?
It’s ideal for:
- Marketing agencies
- Freelancers managing multiple clients
- Small business owners who want automation
- Coaches, consultants, and real estate professionals
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Conclusion: Is GoHighLevel CRM Worth It in 2025?
So, does GoHighLevel have a CRM?
Absolutely — and it’s one of the best-integrated CRMs for agencies and small businesses today.
With features like lead tracking, automations, multi-channel communication, and full white-label capability, GoHighLevel is not just another CRM — it’s a complete business growth platform.
If you’re tired of paying for multiple tools and want a unified system that manages leads, marketing, and clients in one place, GoHighLevel CRM is your answer.
🚀 Ready to Try GoHighLevel?
Start your 14-day free trial today and experience the power of GoHighLevel CRM for yourself.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
