Introduction: Why GoHighLevel Dominates the All-in-One CRM Space in 2025
If you’ve been searching for a complete solution that replaces tools like ClickFunnels, ActiveCampaign, HubSpot, and Calendly — GoHighLevel is likely already on your radar.
As we enter 2025, GoHighLevel continues to evolve as the ultimate all-in-one marketing platform for agencies, freelancers, and business owners who want to automate workflows, manage leads, launch funnels, and build white-label SaaS products — all under one roof.
But one common question remains:
👉 How much does GoHighLevel really cost in 2025 — and which plan gives you the best value?
Let’s break down GoHighLevel Pricing 2025, uncover its hidden features, explore each plan’s value, and help you decide if it’s the right investment for your business.
Table of Contents
GoHighLevel Pricing 2025 Overview
As of 2025, GoHighLevel offers three core pricing tiers:
| Plan Name | Monthly Price | Annual Price | Best For |
|---|---|---|---|
| Starter Account (Agency Starter) | $97/month | $970/year | Freelancers & small businesses |
| Agency Unlimited Account | $297/month | $2,970/year | Growing agencies |
| SaaS Pro (White Label + Automation) | $497/month | $4,970/year | White-label SaaS businesses |
GoHighLevel also offers a 14-day free trial — allowing you to explore all features before committing.
👉 Start your free trial here
Plan 1: GoHighLevel Starter Plan ($97/month)
The Starter Account (sometimes called the Agency Starter Account) is perfect for freelancers, solopreneurs, and small businesses who want to automate their marketing workflows and manage leads in one place.
🔹 Key Features
- 1 Account (for your business)
- CRM & Pipeline Management
- 2-Way SMS and Email Marketing
- Funnel Builder & Landing Pages
- Appointment Scheduling
- Workflow Automation
- Unlimited Users & Contacts
- Mobile App Access
- Basic Integrations (Zapier, Facebook, Google My Business)
🎯 Who Should Choose the Starter Plan
- Freelancers managing a few clients
- Local businesses wanting to automate follow-ups
- Entrepreneurs testing the GoHighLevel ecosystem
✅ Best For: Beginners who want a single-brand setup.
❌ Limitations: You can’t manage multiple client accounts or white-label the software.
Plan 2: GoHighLevel Agency Unlimited Plan ($297/month)
This plan is the most popular choice among digital marketing agencies. It unlocks unlimited sub-accounts, allowing you to create and manage client workspaces with their own branding, automations, and funnels.
🔹 Key Features
- Everything in Starter Plan
- Unlimited Sub-Accounts (for multiple clients)
- Custom Branding (White Label Domain)
- API Access & Integrations
- Team Management Tools
- Snapshot Sharing (clone funnels & workflows easily)
- Client Reporting Dashboard
- Custom SMTP & Mailgun Integration
🎯 Who Should Choose the Agency Unlimited Plan
- Marketing agencies managing multiple clients
- Coaches or consultants offering automation setups
- White-label resellers building recurring income streams
✅ Best For: Agencies looking for scalability and multi-client control.
❌ Limitations: Lacks the built-in SaaS automation tools that come with the Pro plan.
Plan 3: GoHighLevel SaaS Pro (White Label + Automation) — $497/month
If you’re serious about scaling and want to turn GoHighLevel into your own SaaS business, this plan is your golden ticket.
The SaaS Pro Plan lets you rebrand GoHighLevel entirely, automate billing through Stripe, and sell your own subscription tiers using GoHighLevel’s built-in SaaS Mode.
🔹 Key Features
- Everything in Agency Unlimited
- Full White Label SaaS Mode
- Automated Client Onboarding & Billing
- Custom Packages (Bronze/Silver/Gold tiers)
- 24/7 Priority Support
- Automatic Account Creation via Stripe
- Unlimited Revenue Potential
💡 Why Agencies Love SaaS Mode
With SaaS Mode, you can resell GoHighLevel as your own branded software.
Imagine having your own CRM business — but without any developers, hosting, or support overhead.
You can set your own pricing, offer trials, and generate monthly recurring revenue (MRR) with ease.
✅ Best For: Agencies ready to scale into a software business.
❌ Limitations: Higher upfront cost, but unmatched ROI potential.
GoHighLevel Annual Pricing (2025 Discounts)
If you prefer paying annually, GoHighLevel offers approximately two months free on every plan:
| Plan | Monthly | Annual | Savings |
|---|---|---|---|
| Starter | $97 | $970 | $194/year |
| Agency Unlimited | $297 | $2,970 | $594/year |
| SaaS Pro | $497 | $4,970 | $994/year |
Annual billing is ideal if you’re confident about long-term use and want to lock in your cost savings.
GoHighLevel Features Breakdown (2025 Update)
GoHighLevel has grown far beyond being “just a CRM.” Here’s what makes it an all-in-one powerhouse in 2025:
⚙️ 1. CRM & Pipeline Management
Track every lead, customer, and deal in one visual dashboard.
Manage multiple sales pipelines for different products or clients.
💬 2. Marketing Automation
Automate SMS, email, and voice workflows with smart triggers.
Use “If/Then” logic to nurture leads and close more deals on autopilot.
📅 3. Calendar & Appointment Booking
Replace Calendly or Acuity. Clients can book calls directly, sync calendars, and get automated reminders.
🌐 4. Funnel & Website Builder
Drag-and-drop funnel builder lets you create high-converting landing pages, opt-in forms, and full websites without needing ClickFunnels or WordPress.
📨 5. Email & SMS Marketing
Send personalized drip campaigns and broadcast messages.
Track open rates, click-throughs, and replies within your dashboard.
🤖 6. GoHighLevel Automation Workflows
One of GoHighLevel’s strongest features — build smart automation to handle everything from lead capture to follow-ups to upsells.
🧩 7. Integrations & API
Connect with Zapier, Google, Facebook, Stripe, Twilio, and other major tools seamlessly.
💼 8. White Labeling (Agency Plans)
Replace GoHighLevel’s branding with your logo, colors, and domain — so clients think it’s your own software.
💰 9. SaaS Mode
Turn your agency into a recurring software business by reselling GoHighLevel as your own CRM platform.
📊 10. Analytics & Reporting
View campaign metrics, funnel conversions, and revenue dashboards in real time.
GoHighLevel Pros and Cons
✅ Pros
- Replaces 10+ marketing tools in one
- Affordable compared to HubSpot or ClickFunnels
- Deep automation capabilities
- White label + SaaS mode for agencies
- Active community & regular feature updates
- Built-in client billing automation
- Excellent for scaling agencies
❌ Cons
- Slight learning curve for beginners
- Requires setup time for custom branding
- Support can be slow during peak hours
- No free plan (only free trial)
GoHighLevel Pricing vs Competitors (2025)
| Platform | Monthly Price | Key Limitation | GoHighLevel Advantage |
|---|---|---|---|
| HubSpot | $800+ | Expensive & complex | All-in-one at 1/3 the price |
| ActiveCampaign | $386 | Limited automation & no funnels | Unlimited automation & CRM |
| ClickFunnels | $297 | No CRM or automation | Full CRM + funnel builder |
| Kartra | $199 | No SaaS mode or multi-client | GoHighLevel supports agencies |
| GoHighLevel | $97–$497 | Slight learning curve | Complete ecosystem for agencies |
👉 In short, GoHighLevel replaces multiple tools at a fraction of the cost — making it one of the best-value platforms in 2025.
GoHighLevel Affiliate Program (2025)
If you’re excited about GoHighLevel and want to earn recurring commissions, you can join the GoHighLevel Affiliate Program.
💸 Affiliate Highlights
- 40% recurring commission for every referral
- Affiliate dashboard with analytics
- Monthly payouts via Stripe
- Great for content creators & agency owners
You can share your affiliate link, write reviews, or create YouTube tutorials — and earn every month from active subscribers.
Frequently Asked Questions (FAQs)
1. Does GoHighLevel offer a free trial in 2025?
Yes! You can try GoHighLevel free for 14 days before choosing a plan.
👉 Start your free trial here
2. Can I white-label GoHighLevel under my own brand?
Yes. Both Agency Unlimited and SaaS Pro plans allow full white-label customization — including your own logo, domain, and email branding.
3. Is GoHighLevel suitable for freelancers or just agencies?
It’s perfect for both. Freelancers can start with the $97 plan, and agencies can scale with the $297 or $497 plans as they add more clients.
4. What’s included in GoHighLevel’s SaaS Mode?
SaaS Mode lets you resell GoHighLevel as your own CRM, automate client billing, and create custom pricing tiers — turning your agency into a SaaS company.
5. Is GoHighLevel better than HubSpot or ClickFunnels?
For agencies and small businesses, GoHighLevel offers more value at a lower cost. It combines CRM, funnel building, automation, and white-label features — everything in one place.
Conclusion: Is GoHighLevel Worth It in 2025?
Absolutely — GoHighLevel is one of the most powerful and cost-effective marketing platforms in 2025.
For freelancers, it’s an affordable way to streamline your business.
For agencies, it’s the ultimate client management system.
And for entrepreneurs, it’s a gateway to launching your own white-label SaaS business.
If you’re tired of paying for multiple tools and want a complete solution for CRM, marketing automation, and client management — GoHighLevel is your best bet this year.
👉 Start your free 14-day trial today and unlock your agency’s full potential:
🔗 https://www.gohighlevel.com/?fp_ref=vinoth-62
