If you’re considering GoHighLevel for your business, one of the first questions that comes to mind is “How much does GoHighLevel cost?” Whether you’re a digital marketer, agency owner, or entrepreneur, understanding GoHighLevel pricing can help you decide if it’s the right tool for you.
In this article, we’ll break down GoHighLevel Pricing 2025 , features, and value in simple, everyday language.
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What is GoHighLevel? (GoHighLevel Pricing 2025)
GoHighLevel is an all-in-one marketing and CRM platform designed for agencies and businesses. It helps users manage funnels, email marketing, automation, sales pipelines, calendars, reputation management, and more—all from a single dashboard.
If you run an agency, GoHighLevel can replace multiple tools like ClickFunnels, Mailchimp, ActiveCampaign, Calendly, and even WordPress for website hosting.
GoHighLevel Pricing 2025 Plans
GoHighLevel offers three main pricing plans:
- Agency Starter Plan – $97 per month
- Agency Unlimited Plan – $297 per month
- White Label Mobile App + SaaS Mode – $497 per month
Let’s go through each plan in detail.
1. Agency Starter Plan – $97/month
The Agency Starter Plan is the most affordable option, ideal for small businesses or new agencies looking to get started with GoHighLevel.
What You Get:
✅ 1 Sub-Account (One Business)
✅ CRM & Pipeline Management
✅ Unlimited Sales Funnels & Landing Pages
✅ Email Marketing & Automation
✅ SMS Marketing (Usage-based pricing)
✅ Calendar Booking System
✅ Website Builder
✅ Call Tracking & Recording
✅ Reputation Management
✅ Membership Site Builder
✅ Integration with Facebook & Google Ads
Who is this for?
👉 Small businesses or agencies that only need one account 👉 Freelancers and consultants who handle their own marketing 👉 Those who want to test GoHighLevel before scaling
However, if you work with multiple clients, the Agency Unlimited Plan is a better choice.
2. Agency Unlimited Plan – $297/month
The Agency Unlimited Plan gives you all the features of the Starter Plan but removes the sub-account limit.
What You Get (Everything in Starter Plan, Plus More!):
✅ Unlimited Sub-Accounts (Manage Multiple Clients)
✅ White-Labeling (Brand It As Your Own)
✅ API Access & Advanced Automation
✅ Advanced Integrations
✅ More Customization & Control
Who is this for?
👉 Agencies with multiple clients or businesses 👉 Those who want to offer GoHighLevel as a service 👉 Marketers who manage several brands and need separate dashboards
If you’re running an agency, this plan offers the best value because you can serve multiple clients without extra costs.
3. White Label Mobile App + SaaS Mode – $497/month
This is the highest-tier plan and is perfect for agencies looking to scale and offer GoHighLevel as their own software.
What You Get (Everything in Unlimited Plan, Plus More!):
✅ White Label Mobile App (iOS & Android)
✅ SaaS Mode – Sell GoHighLevel as a subscription-based software
✅ Customizable User Pricing & Packages
✅ More Custom Branding Features
✅ Priority Support
Who is this for?
👉 Agencies looking to sell GoHighLevel as their own software
👉 Businesses wanting a custom mobile app for their clients
👉 Marketers who want to scale with a SaaS model
With this plan, you can rebrand and sell GoHighLevel under your name, turning it into a profitable SaaS business.
GoHighLevel Add-Ons & Extra Costs
While GoHighLevel offers many built-in features, there are some additional costs depending on your usage:
📌 SMS & Phone Calls – Pay-as-you-go pricing (Twilio integration required)
📌 Email Sending – Requires SMTP service like Mailgun (usually $35/month)
📌 Additional White-Labeling – Custom domains, branding, and integrations may add costs
📌 Zapier & API Integrations – May need extra third-party services for automation
These additional costs depend on your business needs and usage volume.
Does GoHighLevel Offer a Free Trial?
Yes! GoHighLevel offers a 14-day free trial so you can test the platform before committing. During this trial, you get access to all features and can decide if it’s the right tool for your business.
Is GoHighLevel Worth the Price?
Here’s a simple breakdown of whether GoHighLevel is worth the investment:
✅ Replaces Multiple Tools – Saves money on ClickFunnels, Mailchimp, Calendly, and more ✅ All-in-One CRM & Marketing System – No need for multiple subscriptions ✅ Scalable for Agencies – Unlimited accounts with the Agency Unlimited Plan ✅ Automation & Customization – Automate marketing and workflows ✅ SaaS Reseller Potential – Make money selling GoHighLevel as your own software
While the $97/month plan is great for small businesses, the $297/month and $497/month plans offer massive value for agencies looking to scale.
GoHighLevel Pricing: Final Thoughts
GoHighLevel is a powerful tool that replaces multiple marketing and CRM platforms with one simple solution. While the pricing may seem high at first, the value it offers—especially for agencies—makes it a worthwhile investment.
If you’re still unsure, take advantage of the 30-day free trial to see if it fits your needs.
Would you like to learn more? Sign up for the free trial and experience GoHighLevel for yourself! 🚀
