GoHighLevel Website Builder is one of the most powerful tools for marketers, agencies, and business owners who want\ an all-in-one platform to manage their online presence. While many users know about its drag-and-drop website builder, automation tools, and CRM, there are hidden features that can take your experience to the next level.
In this article, we’ll explore 9 hidden features of the GoHighLevel website builder that can change the way you work, improve your efficiency, and help you get better results.
Table of Contents
1. GoHighLevel Website Builder Smart Sections for Global Editing
One of the biggest time-savers in GoHighLevel’s website builder is Smart Sections. If you create a header, footer, or any repeating section on your website, you don’t have to edit each page separately. Instead, update the Smart Section once, and it automatically applies the changes across all instances.
Why It’s a Game-Changer:
- Saves time by reducing repetitive edits.
- Ensures design consistency across all pages.
- Perfect for agencies managing multiple client sites.
2. SEO-Optimized Page Settings
Many website builders overlook SEO, but GoHighLevel has built-in SEO-friendly settings to help your pages rank better on Google and Bing.
Hidden Features:
- Customize meta titles, descriptions, and URL slugs for each page.
- Add Open Graph tags for better social media sharing.
- Easily integrate Google Analytics and Facebook Pixel for tracking.
By optimizing these settings, you improve your website’s visibility and attract more organic traffic.
3. Built-In Website Popups and Lead Capture Forms
Many users rely on third-party tools like OptinMonster or ConvertBox for popups and lead capture. However, GoHighLevel has built-in popups and forms that integrate seamlessly with its CRM and automation tools.
How This Helps:
- Capture leads without needing extra plugins.
- Sync leads directly to your CRM for instant follow-ups.
- Use exit-intent popups to reduce bounce rates.
4. Membership Sites with Full Control
GoHighLevel isn’t just for websites – you can also build membership sites to sell courses, training, or exclusive content.
Benefits of This Hidden Feature:
- Set up tiers and access levels for members.
- Automate payment processing and recurring subscriptions.
- Customize the design of your membership pages easily.
If you’re a coach, consultant, or online educator, this feature alone makes GoHighLevel a fantastic platform.
5. Automated Website Personalization
GoHighLevel lets you personalize website content based on visitor behavior, which is a hidden gem for improving conversions.
What You Can Do:
- Show different offers based on user interactions.
- Display dynamic content for returning visitors.
- Use countdown timers and urgency triggers for sales pages.
This level of automation is typically found in expensive enterprise-level tools, but GoHighLevel includes it for all users.

6. Fast-Loading Pages with Optimized Hosting
Speed is crucial for user experience and SEO rankings. Many people don’t realize that GoHighLevel automatically optimizes page speed by using cloud hosting and content delivery networks (CDNs).
Hidden Benefits:
- Faster loading times improve user experience and SEO.
- No need for external hosting or speed optimization plugins.
- Pages are automatically mobile-responsive.
If you want a website that loads fast without technical headaches, GoHighLevel has you covered.
7. AI-Powered Chatbots and Live Chat
Most website builders require third-party integrations for live chat and chatbots, but GoHighLevel includes this feature natively.
Why It Matters:
- Set up AI-driven chatbots to handle customer queries.
- Offer real-time chat support directly from your website.
- Capture leads and qualify prospects automatically.
With automated chatbots, you can increase engagement and reduce manual customer support workload.
8. One-Click Website Cloning
If you build multiple websites, this feature is a massive time-saver. Instead of manually recreating pages, you can clone entire websites with just one click.
How It Helps:
- Quickly duplicate websites for new clients.
- Use templates for faster project turnaround.
- Maintain consistent branding across multiple sites.
Agencies and marketers love this feature because it speeds up project delivery and keeps everything organized.
9. Deep Integrations with Third-Party Apps
GoHighLevel seamlessly integrates with popular third-party apps via Zapier, Webhooks, and direct API connections.
Key Integrations:
- Stripe & PayPal for online payments.
- Calendly & Google Calendar for appointment scheduling.
- ActiveCampaign & Mailchimp for advanced email marketing.
These integrations allow you to customize and automate workflows without needing additional software.
Final Thoughts: Should You Use GoHighLevel’s Website Builder?
If you’re already using GoHighLevel for marketing and automation, the website builder is a must-use feature. It eliminates the need for multiple tools and centralizes everything in one place.
With features like Smart Sections, built-in SEO tools, chatbots, and automation, GoHighLevel offers a website-building experience that’s both powerful and beginner-friendly.
Whether you’re an agency, a small business, or an entrepreneur, leveraging these hidden features can help you build better websites, save time, and boost conversions.
Ready to take your website to the next level? Give GoHighLevel’s website builder a try and see the difference!