Email marketing is still one of the most powerful ways to connect with your audience, generate leads, and drive sales. But choosing the right email marketing tool can be challenging, especially with so many options available. If you’re looking for an affordable, easy-to-use, and feature-packed email marketing platform, MailerLite is one worth considering.
In this 2025 MailerLite review, we’ll break down its pros, cons, pricing, features, and best use cases to help you decide if it’s the right choice for your business.
Table of Contents
What is MailerLite?
MailerLite is an email marketing software designed for businesses, bloggers, and marketers who want to create, send, and automate emails with ease. It offers a user-friendly interface, powerful automation, and excellent customer support—all at a competitive price.
MailerLite is known for its clean design, intuitive drag-and-drop editor, and advanced features that help users create professional email campaigns without a steep learning curve.
Pros of MailerLite Review
1. User-Friendly Interface
MailerLite is perfect for beginners and non-tech-savvy users. The platform has an easy-to-navigate dashboard and a drag-and-drop editor that makes creating emails simple.
2. Affordable Pricing
Compared to other email marketing tools like Mailchimp or ConvertKit, MailerLite offers one of the most budget-friendly pricing structures in the industry, making it an excellent choice for startups and small businesses.
3. Advanced Automation
With MailerLite, you can create advanced email workflows based on user behavior, segmentation, and triggers, helping you automate your marketing campaigns efficiently.
4. Great Email Deliverability
One of the most crucial factors in email marketing is deliverability. MailerLite has a strong reputation for ensuring that emails land in inboxes rather than spam folders.
5. Customizable Templates & Landing Pages
The platform offers a variety of pre-designed email templates, landing pages, and signup forms to make your marketing efforts more effective.
6. Strong Integrations
MailerLite integrates with popular tools like WordPress, Shopify, Zapier, and WooCommerce, allowing for seamless connections with your existing tech stack.
7. 24/7 Customer Support
Unlike many competitors, MailerLite offers round-the-clock support, even on their free plan, making it a reliable choice for businesses operating in different time zones.
Cons of MailerLite
1. Limited Free Plan
While MailerLite does offer a free plan, it has limitations, such as a 1,000 subscriber cap and fewer automation features compared to paid plans.
2. Approval Process Can Be Strict
MailerLite has a strict approval process to prevent spam. Some new accounts may face delays in getting approved, which can be frustrating for users who want to get started immediately.
3. Lack of Advanced Reporting
Although MailerLite provides basic analytics, it doesn’t offer in-depth reports like some competitors, which may be a drawback for data-driven marketers.
4. Fewer Integrations Compared to Larger Competitors
While MailerLite integrates with many platforms, it doesn’t have as many native integrations as bigger players like Mailchimp or ActiveCampaign.
MailerLite Pricing in 2025
MailerLite’s pricing remains one of its biggest selling points. Here’s an overview of its plans:
- Free Plan – Up to 1,000 subscribers and 12,000 emails/month
- Growing Business Plan – Starts at $10/month for up to 1,000 subscribers
- Advanced Plan – Starts at $21/month, offering more automation, priority support, and additional features
- Enterprise Plan – Custom pricing for large businesses needing advanced solutions
MailerLite’s pricing is highly competitive, making it an excellent alternative to expensive platforms like ConvertKit or HubSpot.
Best Use Cases for MailerLite
1. Small Businesses & Startups
If you’re a small business owner or entrepreneur, MailerLite provides all the essential tools you need to grow your email list, nurture leads, and increase conversions—without breaking the bank.
2. Bloggers & Content Creators
For bloggers and content creators who want to engage their audience, MailerLite offers excellent automation, segmentation, and email campaign features.
3. E-commerce Stores
MailerLite integrates with Shopify, WooCommerce, and other platforms, making it a great choice for online store owners who want to send abandoned cart emails, promotional campaigns, and personalized product recommendations.
4. Nonprofits & Educators
Nonprofits and educators looking for an affordable email solution with strong automation capabilities will find MailerLite to be a reliable option.
5. Freelancers & Agencies
Freelancers and marketing agencies can use MailerLite to manage multiple client email campaigns efficiently with its user-friendly interface and affordable pricing.
How to Get Started with MailerLite
- Sign up for a free MailerLite account.
- Verify your email and get approval (this process can take a few hours to a day).
- Create your first email campaign using the drag-and-drop editor.
- Set up automation to send emails based on subscriber behavior.
- Analyze your campaign performance using built-in analytics.
Final Verdict: Is MailerLite Worth It in 2025?
Yes, MailerLite is definitely worth considering in 2025!
If you’re looking for an affordable, easy-to-use, and feature-rich email marketing tool, MailerLite is a fantastic option. It’s perfect for small businesses, bloggers, and e-commerce owners who want a simple yet powerful way to manage email marketing.
However, if you need advanced reporting, more integrations, or highly sophisticated automation, you may want to explore alternatives like ActiveCampaign or GetResponse.
Should You Choose MailerLite?
- ✅ Yes, if you’re a small business, blogger, or startup looking for an affordable and user-friendly email marketing solution.
- ❌ No, if you need deep analytics, advanced integrations, or enterprise-level features.
Final Rating: ⭐⭐⭐⭐☆ (4.5/5)
MailerLite is one of the best budget-friendly email marketing tools available in 2025. It’s an excellent choice for beginners and growing businesses looking for a simple, effective, and affordable email solution.
Now it’s your turn! Have you used MailerLite? Share your experience in the comments below!
