Is GoHighLevel a CRM?

Introduction

If you’ve been exploring marketing and client management tools lately, chances are you’ve come across GoHighLevel — a Homeplatform that’s been gaining massive popularity among digital marketing agencies, freelancers, and small business owners.

But one question keeps coming up:
👉 Is GoHighLevel a CRM?

The short answer?
✅ Yes — GoHighLevel is a CRM — but it’s much more than that.

Unlike traditional CRMs that only store contacts and track communication, GoHighLevel combines CRM functionality with marketing automation, funnel building, appointment booking, SaaS reselling, and white-label branding — all under one roof.

In this detailed guide, we’ll break down everything you need to know, including:

What GoHighLevel actually is
How its CRM works
Key features that set it apart
GoHighLevel pricing & plans
Pros, cons, and real-world examples
FAQs and final verdict

Let’s dive in.

What Is GoHighLevel?

GoHighLevel (often abbreviated as GHL) is an all-in-one sales, marketing, and automation platform created for agencies, marketers, and entrepreneurs.

Its primary goal is to replace multiple tools — like HubSpot, ActiveCampaign, ClickFunnels, Calendly, and Pipedrive — with a single integrated system.

That means no more switching between 8–10 different apps. GoHighLevel lets you manage contacts, sales pipelines, email & SMS marketing, automation workflows, websites, and reputation management — all from one dashboard.

So yes, it functions as a CRM, but it also gives you the ability to run your entire marketing operation (and even your own SaaS business).

What Makes GoHighLevel a CRM?

At its core, GoHighLevel has everything you’d expect from a world-class Customer Relationship Management (CRM) system — and more.

Here’s what sets its CRM apart:

🔹 1. Centralized Contact Management

GoHighLevel stores every customer interaction in one place — including emails, SMS messages, calls, notes, and tags.

You can segment contacts based on actions, campaigns, or deal stages, making it easy to manage hundreds (or even thousands) of leads and clients efficiently.

🔹 2. Pipeline & Deal Tracking

Its drag-and-drop sales pipeline builder helps you visualize your entire customer journey — from lead capture to conversion.

You can create custom stages (like New Lead, Demo Booked, Proposal Sent, Closed) and track how deals move across your funnel.

🔹 3. Task & Calendar Integration

GoHighLevel automatically syncs appointments and follow-ups into a calendar system, helping teams stay organized and never miss a meeting.

🔹 4. Multi-Channel Communication

Unlike traditional CRMs that rely mostly on email, GoHighLevel allows communication through:

Email
SMS/MMS
Calls
Voicemail Drops
Social Media DM (via integrations)

This means you can manage all client conversations in one place — directly from the CRM.

GoHighLevel CRM in Action: Example Workflow

Here’s a simple example of how agencies use GoHighLevel’s CRM and automation tools:

A visitor fills out a lead form on your website.
GoHighLevel automatically adds them to your CRM and tags them.
The system sends a personalized welcome email or SMS instantly.
If they don’t respond, GoHighLevel triggers a follow-up sequence.
Once they schedule a call, the CRM updates their status to Qualified Lead.

This entire process happens without any manual work.

That’s the power of combining CRM + automation — and that’s exactly what makes GoHighLevel so much more than a traditional CRM.

GoHighLevel Features That Go Beyond a Traditional CRM

Let’s explore the top features that make GoHighLevel a complete business growth platform.

🔸 1. GoHighLevel Automation

Automation is at the heart of GoHighLevel.

You can build workflows that automatically trigger actions like sending emails, assigning leads, or updating pipelines.

Example automations include:

Missed call text-back
Appointment reminders
Payment follow-ups
Onboarding sequences

With GoHighLevel automation, you can literally run your marketing on autopilot — while focusing on scaling your business.

🔸 2. GoHighLevel Funnels & Websites

GoHighLevel includes a drag-and-drop funnel builder (similar to ClickFunnels) and a website builder (like Wix or WordPress).

You can build:

Landing pages
Sales funnels
Lead capture forms
Membership sites

All pages integrate directly with your CRM and automation workflows — giving you a complete conversion ecosystem.

🔸 3. GoHighLevel SaaS Mode

One of the most revolutionary features of GoHighLevel is SaaS Mode.

With this feature, agencies can:

Rebrand GoHighLevel as their own software
Create custom subscription plans
Automate client signups & billing
Earn recurring monthly income

Example:
You could launch your own software called “BoostCRM” using GoHighLevel’s infrastructure and charge clients $97–$497/month — all under your brand.

It’s like running your own white-label SaaS business without needing to build the technology from scratch.

🔸 4. GoHighLevel White Label Capabilities

GoHighLevel lets you completely white-label the platform, meaning your clients never see the GoHighLevel branding.

You can:

Add your own domain, logo, and colors
Customize login portals
Offer a branded mobile app (on the SaaS plan)

This gives you full control over the user experience and helps you look like a true tech provider — not just an agency.

🔸 5. GoHighLevel Affiliate Program

If you’re excited about GoHighLevel, you can also earn from it through their affiliate program.

You get 40% recurring commission for every person who signs up using your referral link.

For example:
If you refer someone to the $497 SaaS Plan, you earn nearly $200/month — every month, as long as they stay subscribed.

🔸 6. GoHighLevel Pricing (2025)

GoHighLevel offers three main pricing plans, depending on your business needs.

Plan Name	Monthly Price	Best For	Key Features
Agency Starter Account	$97/month	Freelancers, startups	CRM, pipelines, funnels, automation, booking
Agency Unlimited Account	$297/month	Growing agencies	Unlimited sub-accounts, white-label tools
SaaS Mode Plan	$497/month	SaaS entrepreneurs	SaaS reselling, automated billing, branded mobile app

🎯 Try GoHighLevel Free for 14 Days
👉 Start Free Trial Here

Compared to other CRMs like HubSpot ($800+/mo) or Salesforce ($1,000+/mo), GoHighLevel provides unmatched value for small and medium-sized businesses.

GoHighLevel vs Traditional CRMs

Feature	GoHighLevel	HubSpot	Pipedrive	Salesforce
CRM	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Automation	✅ Advanced	✅ Limited	❌ Basic	✅ Complex
Funnels	✅ Built-In	❌	❌	❌
SaaS Mode	✅ Yes	❌	❌	❌
White Label	✅ Yes	❌	❌	❌
Pricing	$97–$497	$800+	$39	$1,000+
Ideal For	Agencies & SaaS	Enterprises	Small Teams	Corporates

Verdict:
GoHighLevel combines the core CRM features of HubSpot or Salesforce with additional automation, funnel, and white-label SaaS capabilities — all at a fraction of the price.

Real-World Example: GoHighLevel CRM in Action

Case Study: Digital Marketing Agency

Challenge: The agency was managing 10 clients using separate tools (Mailchimp, ClickFunnels, Calendly, and HubSpot). Total monthly cost: ~$1,200.
Solution: Moved all operations to GoHighLevel ($297/month).
Results:
- Saved over $900/month in software costs
- Increased lead response rates by 60% using automation
- Launched white-label CRM for clients, adding $4,000/month in recurring revenue

This example shows why GoHighLevel’s all-in-one CRM approach is a real game-changer.

Pros and Cons of GoHighLevel

✅ Pros

All-in-one CRM + marketing + automation system
White-label & SaaS reselling capabilities
Affordable compared to other CRMs
Built for agencies and service providers
Strong community and customer support

❌ Cons

Steep learning curve for beginners
Too feature-rich for very small teams
Some integrations require Zapier or API

Who Should Use GoHighLevel?

GoHighLevel is perfect for:

🏢 Digital Marketing Agencies: Manage clients, automate follow-ups, and scale operations.
👩‍💻 Freelancers & Consultants: Save time through automation and client pipelines.
🧑‍💼 SaaS Founders: Launch your own software brand with SaaS Mode.
🏪 Small Businesses: Centralize CRM, email, and marketing tasks in one platform.

Frequently Asked Questions

1. Is GoHighLevel a CRM?

Yes — GoHighLevel is a full-featured CRM that also includes marketing automation, funnel building, and SaaS reselling tools.

2. What makes GoHighLevel different from other CRMs?

It’s not just a CRM; it’s an all-in-one business platform that combines CRM, email/SMS marketing, pipelines, and white-label SaaS features.

3. How much does GoHighLevel cost?

Plans start at $97/month, with advanced features like SaaS Mode available at $497/month.

4. Can I white-label GoHighLevel?

Yes — with the Unlimited or SaaS Plan, you can brand GoHighLevel as your own CRM software.

5. Does GoHighLevel have a free trial?

Yes! You can test all features free for 14 days.
👉 Start Your Free Trial Here

Final Verdict: Is GoHighLevel a CRM?

✅ Yes, GoHighLevel is a CRM — and so much more.

It’s a complete business growth platform that combines CRM, automation, funnels, and SaaS capabilities in one ecosystem.

For agencies, freelancers, and small business owners who want to:

Save money by replacing multiple tools
Automate marketing and sales
Offer their own branded CRM or SaaS
GoHighLevel is the ultimate solution.

It’s not just a CRM — it’s the future of client management and automation.

🚀 Start Your Free 14-Day GoHighLevel Trial

Simplify your business, scale faster, and automate your growth with GoHighLevel.
👉 Start Free Trial Here

Is Go HighLevel a CRM? [Full 2025 Review for Agencies & Entrepreneurs]

Introduction

Table of Contents

What Is GoHighLevel?