Introduction
In 2025, digital marketing agencies and small business owners need more than basic CRM software. They need automation, campaign management, funnels, multi-channel communication, client reporting, and in many cases, white-label capabilities to scale their service offerings.
Two platforms often compared today are GoHighLevel and Monday CRM. While both are powerful, they serve very different purposes — and choosing the right one can dramatically impact your business efficiency and revenue.
If you’re an agency owner, freelancer, consultant, or small business looking to streamline marketing, automate workflows, or build recurring revenue through SaaS, this comprehensive guide will help you decide which platform fits your goals.
Let’s dive into the full comparison: GoHighLevel vs Monday CRM.
Table of Contents
1. What Is GoHighLevel?
GoHighLevel (also known as HighLevel) is an all-in-one marketing automation and CRM platform designed specifically for digital marketing agencies.
GoHighLevel Highlights:
- CRM + pipelines
- Email, SMS, and WhatsApp automation
- Sales funnels
- Website builder
- Calendar booking system
- Social media scheduler
- Reputation management
- Membership & courses
- Unlimited client accounts
- White-label platform
- SaaS Mode (sell your own CRM software)
If you want a platform to run your agency, serve clients, and even sell software, HighLevel is unmatched.
2. What Is Monday CRM?
Monday CRM is part of the Monday.com work OS ecosystem. It provides simple, visual, and highly customizable workflows that help teams track tasks, manage sales activities, and collaborate.
Monday CRM Highlights:
- Easy-to-use visual dashboard
- Lead and deal tracking
- Sales forecasting
- Email sync
- Task management
- Team collaboration
- Automation rules
- App integrations (Slack, Zoom, Gmail, etc.)
Monday CRM is ideal for companies that want simple CRM + project management, not full marketing automation.
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3. GoHighLevel vs Monday CRM: Feature-by-Feature Breakdown
Let’s compare the most important features for agencies and small businesses.
3.1 CRM Capabilities
GoHighLevel CRM
GoHighLevel offers a full marketing + sales CRM with:
- Lead scoring
- Pipelines
- Advanced tagging
- Multi-channel communication
- Automated nurturing
- Client account separation
- Unlimited sub-accounts
This is designed for marketing agencies managing multiple clients.
Monday CRM
Monday offers:
- Deal tracking
- Pipeline board views
- Basic email syncing
- Activity logging
It’s easy to use but not built for agency-style client management.
Winner: GoHighLevel
For agencies, freelancers, and marketers, GoHighLevel has a far deeper CRM structure.
3.2 Funnel & Website Builder
GoHighLevel
Includes a full drag-and-drop:
- Funnel builder
- Website builder
- Landing pages
- Membership sites
- A/B testing
Replaces: ClickFunnels, WordPress, Leadpages.
Monday CRM
❌ No funnels
❌ No landing pages
❌ No website builder
Winner: GoHighLevel
3.3 Marketing Automation
GoHighLevel Automation
GoHighLevel offers advanced multi-channel automation:
- Email workflows
- SMS automation
- WhatsApp automation
- AI-based follow-up
- Triggers and conditional logic
- Workflow templates
- Auto-dialer + pipelines
It replaces tools like ActiveCampaign, Mailchimp, HubSpot, and Klaviyo.
Monday CRM Automation
Offers basic automation for:
- Status changes
- Task assignments
- Notifications
- Follow-up emails
No multi-channel automation.
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Winner: GoHighLevel
3.4 Communication Tools
GoHighLevel
- 2-way SMS
- 2-way WhatsApp
- Email marketing
- Power dialer
- Voicemail drops
- Social media scheduling
- Unified inbox
Monday CRM
- Email integration
- Team messaging
- No SMS, WhatsApp, or phone system
Winner: GoHighLevel
3.5 White Labeling & SaaS Mode
GoHighLevel White Label
GoHighLevel allows full white labeling:
- Your own branding
- Your domain
- Your logo
- Resell the platform
- Add client sub-accounts
GoHighLevel SaaS Mode
The most powerful feature:
🔥 Sell your own CRM + automation platform under your own brand
🔥 You can charge recurring SaaS fees
🔥 automate client billing
🔥 Add unlimited customers
Monday CRM White Label / SaaS
❌ Not available
❌ You cannot resell Monday CRM
❌ No SaaS mode
Winner: GoHighLevel — by a huge margin
3.6 Integrations
GoHighLevel Integrations
- Native integrations
- API
- Zapier
- Webhooks
- Stripe
- Google My Business
- Facebook & Instagram Ads
Monday CRM Integrations
- Slack
- Gmail
- Microsoft Teams
- Asana
- Trello
- Zoom
- Stripe
- Shopify
Monday integrates well with collaboration tools.
Winner: Tie
Depends on your needs:
- Agencies → GoHighLevel
- Teams + collaboration → Monday CRM
3.7 Client Management
GoHighLevel
Perfect for agencies:
- Unlimited client sub-accounts
- Client dashboards
- Automated reporting
- White label mobile app
- Client permissions
Monday CRM
- Designed for internal teams only
- No client account system
Winner: GoHighLevel
4. GoHighLevel vs Monday CRM: Pricing
GoHighLevel Pricing
(Subject to update, but generally follows this structure.)
- Starter Plan: ~$97/month
- Pro Plan: ~$297/month
- SaaS Mode Plan: ~$497/month
- Unlimited client accounts
- Includes funnels, CRM, email, SMS, etc.
You can test it here:
👉 Free Trial: https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
Monday CRM Pricing
Monday pricing changes based on:
- Number of users
- Features
- Add-ons
Typical pricing:
- Basic CRM: $12/user/month
- Standard: $17/user/month
- Pro: $28/user/month
- Enterprise: Custom
For a team of 10 users, costs can add up significantly.
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5. Pros & Cons
GoHighLevel Pros
✔ All-in-one platform
✔ Built for agencies
✔ Funnels + websites + CRM
✔ Multi-channel automation
✔ White label
✔ SaaS mode
✔ Unlimited sub-accounts
GoHighLevel Cons
❌ Slight learning curve
❓ Overkill for simple teams
❌ Requires setup time
Monday CRM Pros
✔ Easy and visual
✔ Great for task management
✔ Strong collaboration tools
✔ Flexible workflows
✔ Good for internal teams
Monday CRM Cons
❌ No funnels
❌ No SMS or WhatsApp
❌ No white label or SaaS
❌ Expensive for multiple users
❌ Not built for marketing agencies
6. GoHighLevel vs Monday CRM: Which One Should You Choose?
Choose GoHighLevel if you are:
- A digital marketing agency
- A freelancer offering marketing services
- A consultant
- A small business needing automation
- Someone who wants SaaS revenue
- Someone managing clients
Choose Monday CRM if you are:
- A team needing project management
- A company that needs internal workflows
- A business focused on collaboration
- Not needing funnels or automation
7. FAQs
1. Is GoHighLevel better than Monday CRM for agencies?
Yes — GoHighLevel is specifically designed for agencies and offers automation, funnels, and unlimited client accounts.
2. Does Monday CRM offer marketing automation?
Only basic automation. It cannot replace email, SMS, or funnel tools.
3. Can I white-label Monday CRM?
No — only GoHighLevel offers full white labeling.
4. Which is more affordable?
GoHighLevel is cheaper for teams and agencies. Monday becomes more expensive as user count grows.
5. Does GoHighLevel offer a free trial?
Yes — you can try it here:
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
8. Conclusion: The Final Verdict
If you’re an agency, freelancer, consultant, or small business owner looking for:
- Automation
- CRM
- Funnels
- Client account management
- White labeling
- SaaS mode
- Multi-channel communication
👉 GoHighLevel is the clear winner in 2025.
If you want internal team collaboration, shared dashboards, and simple CRM:
👉 Monday CRM is a solid choice.
But for growth, scalability, and recurring revenue?
🔥 GoHighLevel stands on top.
🎁 Start Your Free GoHighLevel Trial Today
Take your business to the next level:
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
