Introduction: GoHighLevel vs Kartra — Which Platform Truly Delivers More Value in 2025?
Choosing the right all-in-one marketing platform can make or break the efficiency, profitability, and scalability of your business. And for digital marketers, agencies, and growth-focused entrepreneurs, the debate often comes down to two big platforms:
Table of Contents
🔥 GoHighLevel (GHL)
🔥 Kartra
On the surface, both platforms offer similar features:
- Funnels
- Email marketing
- Automation
- Membership sites
- Landing pages
- Calendars
- Integrations
But that’s where the similarities end.
GoHighLevel is built primarily for agencies, automation-heavy businesses, and people who want white-label or SaaS capabilities.
Kartra is built primarily for digital product sellers, course creators, and solopreneurs who want an easy all-in-one marketing builder without advanced CRM or SaaS features.
This detailed article breaks down GoHighLevel vs Kartra across 15+ categories so you can decide the best platform for your business in 2025.
GoHighLevel vs Kartra: Quick Comparison Table
| Feature | GoHighLevel | Kartra |
|---|---|---|
| Funnels | Yes | Yes |
| Email Marketing | Yes | Yes |
| CRM | Advanced | Basic |
| Automation | Advanced | Moderate |
| SMS | Yes | No |
| SaaS Mode | Yes | No |
| White Label | Yes | No |
| Membership Sites | Yes | Yes |
| Calendars | Yes | Yes |
| Affiliate Mgmt | Yes | Yes |
| Agency Tools | Yes | Limited |
| Pricing | Affordable | Mid-range |
| Ideal For | Agencies, SaaS, automation | Course creators, solopreneurs |
GoHighLevel Overview: Built for Agencies, Automation, and Scalability
GoHighLevel is a true all-in-one sales and marketing automation suite designed primarily for:
- Digital marketing agencies
- Freelancers
- CRM-driven teams
- SaaS entrepreneurs
- High-growth service businesses
Its core strength lies in being more than a funnel builder or email marketing tool. GoHighLevel includes:
Key Strengths of GoHighLevel
- Advanced CRM
- Pipeline management
- Multi-channel automation (email + SMS + phone)
- Unlimited funnels
- AI workflows
- Reputation management
- White-label client accounts
- Agency dashboard
- SaaS mode (sell your own software!)
With GoHighLevel, you can replace tools like:
- ClickFunnels
- ActiveCampaign
- Calendly
- Pipedrive
- Kajabi
- Zapier (in many cases)
This makes GHL one of the most cost-efficient and scalable systems for agencies and automation-heavy businesses.
Kartra Overview: Built for Creators, Courses & Digital Products
Kartra is a powerful all-in-one platform that focuses on helping course creators, coaches, consultants, and digital product sellers manage their online businesses.
Kartra’s Strengths
- Beautiful page builder
- Video hosting
- Done-for-you funnels
- Course hosting
- Email marketing
- Membership system
- Affiliate management
Kartra replaces tools like:
- ClickFunnels
- Kajabi
- Teachable
- ActiveCampaign
Kartra is excellent for solopreneurs — but it lacks the CRM depth and white-label business model that agencies need.
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Feature-by-Feature Breakdown: GoHighLevel vs Kartra
1. CRM (Customer Relationship Management)
GoHighLevel CRM
GoHighLevel is known for one of the most powerful CRMs in the industry. It includes:
- Pipelines & stages
- Lead scoring
- Tasks & notes
- Multi-channel communication
- Automations tied to pipeline movement
- Contact smart lists
- AI-powered follow-ups
It’s designed for sales teams and agencies managing 10–100+ clients.
Kartra CRM
Kartra’s CRM is:
- Basic
- Tag-based
- Good for segmentation
- Lacks pipeline management
- Lacks lead scoring
- Not built for teams
Winner: GoHighLevel
Because it’s built for real pipeline and sales management.
2. Automation
GoHighLevel Automation
GoHighLevel automation is one of the best in the industry. It supports:
- Email automation
- SMS automation
- Voice drops
- AI workflows
- Trigger links
- Internal team notifications
- Pipeline automation
- Multi-step sequences
- Advanced conditional logic
You can automate an entire business from follow-ups to scheduling to onboarding.
Kartra Automation
Kartra offers:
- Automated emails
- Behavioral tagging
- Basic conditional flows
- Automated campaigns
Good—but not nearly as deep as GHL.
Winner: GoHighLevel
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3. Funnels & Landing Pages
GoHighLevel Funnels
- Unlimited funnels
- Unlimited pages
- Drag-and-drop builder
- Split testing
- One-click upsells
- Funnel templates
- Fast, clean interface
Kartra Funnels
Kartra Funnels (“Campaigns”) include:
- Done-for-you campaigns
- Page templates
- Checkout pages
- Upsells & downsells
Kartra’s funnel builder is slightly more polished aesthetically.
Winner: Tie
- Kartra wins for aesthetics
- GHL wins for speed and flexibility
4. Email Marketing
GoHighLevel Email Marketing
- Drag-and-drop editor
- Templates
- AI email assistant
- Broadcast emails
- Automated sequences
- SMTP flexibility
Kartra Email Marketing
- Beautiful templates
- Great segmentation
- Behavior-triggered emails
- Easy tagging system
Kartra’s email builder is slightly more polished.
Winner: Kartra (for creators)
But GHL is better for automation-heavy campaigns.
5. SMS & Phone Capabilities
GoHighLevel
Full SMS + calling features:
- 2-way SMS
- Automated texting
- Missed-call text-back
- Phone call tracking
- Voicemail drops
Kartra
No SMS.
No calling.
No voicemail.
Winner: GoHighLevel without question
6. SaaS Mode & White Label
GoHighLevel SaaS Mode
This is GHL’s killer feature.
You can:
- White-label GoHighLevel
- Sell it as your own software
- Create subscription plans
- Bill clients
- Offer unlimited client accounts
- Add your branding everywhere
This turns any agency into a software company overnight.
Kartra White Label
Kartra does not offer:
- SaaS mode
- White-label
- Reseller licenses
Winner: GoHighLevel (by a huge margin)
7. Membership Sites & Courses
GoHighLevel Memberships
- Easy course setup
- Unlimited lessons
- Unlimited products
- Simple student portal
- Drip content
Kartra Memberships
One of Kartra’s strongest features:
- Beautiful membership layouts
- Gamification
- Progress tracking
- Video hosting
- Advanced course design
Winner: Kartra
Especially for course creators and digital product sellers.
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8. Integrations
GoHighLevel Integrations
- Stripe
- Google Ads
- Meta Ads
- Zapier
- Make
- Custom webhooks
- API access
Kartra Integrations
- Limited integrations
- Primarily Stripe, PayPal
- Zapier
Winner: GoHighLevel
9. Calendars & Booking
GoHighLevel
Full booking system:
- Appointment reminders
- SMS confirmations
- Pipeline triggers
- Multiple calendars
- Team calendar management
Kartra
- Basic calendar booking
Winner: GoHighLevel
10. Affiliate Management
Both GoHighLevel and Kartra offer affiliate management.
Kartra Affiliate
Very strong affiliate module:
- Tracking
- Affiliate portals
- Commissions
- Promo tools
GoHighLevel Affiliate
Good affiliate tools (especially for client management), but Kartra edges slightly ahead.
Winner: Kartra
Pricing Comparison: GoHighLevel vs Kartra
GoHighLevel Pricing (2025)
- Starter: $97/mo
- Unlimited: $297/mo
- SaaS Mode: $497/mo
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👉 https://www.gohighlevel.com/?fp_ref=vinoth-62
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What’s included:
- Unlimited funnels
- CRM
- Email + SMS
- Workflows
- Memberships
- Bookings
- Automation
- Client accounts
- SaaS mode (on $497 plan)
GoHighLevel delivers $800–$2,000/month worth of tools in one platform.
Kartra Pricing (2025)
- Starter: $119/mo
- Silver: $229/mo
- Gold: $339/mo
- Platinum: $549/mo
Kartra limits:
- Contacts
- Domains
- Pages
- Bandwidth
Kartra becomes expensive quickly as you scale.
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GoHighLevel vs Kartra: Pros & Cons
GoHighLevel Pros
- Powerful CRM
- Advanced automation
- SMS + email
- Pipelines
- Booking system
- AI workflows
- Unlimited funnels
- White-label & SaaS mode
- Affordable for agencies
GoHighLevel Cons
- Email builder less polished
- Learning curve
- Not as strong for courses
Kartra Pros
- Beautiful membership areas
- Clean funnel builder
- Strong email marketing
- Great for course sellers
- Done-for-you campaigns
Kartra Cons
- Weak CRM
- No SMS or phone features
- No SaaS mode or white label
- Scaling becomes expensive
- Not ideal for agencies
Who Should Choose GoHighLevel?
Choose GoHighLevel if you are:
- A digital marketing agency
- A freelancer doing lead gen
- A business needing CRM + automation
- Someone who wants SMS + email in one place
- Someone who wants to sell SaaS
- Someone scaling fast and needs a unified system
GoHighLevel is the best option for agencies and automation-driven businesses.
Who Should Choose Kartra?
Choose Kartra if you are:
- A course creator
- A coach or consultant
- A solopreneur
- Someone selling digital products
- Someone wanting beautiful membership designs
Kartra is perfect for creators—but not ideal for agencies.
FAQs: GoHighLevel vs Kartra
1. Is GoHighLevel better than Kartra?
Yes—for CRM, automation, SMS, and agency tools, GoHighLevel is far more powerful.
2. Can GoHighLevel replace Kartra?
Yes—in most cases except for advanced membership design.
3. Does Kartra have CRM tools?
Only basic tagging-based CRM. No pipelines or sales tools.
4. Does GoHighLevel offer a free trial?
Yes, here:
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62
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5. Which platform is better for agencies?
GoHighLevel — no contest.
6. Which platform is better for creators and courses?
Kartra — thanks to beautiful membership sites.
Conclusion: GoHighLevel vs Kartra — The Final Verdict
Both GoHighLevel and Kartra are excellent tools — but they serve different audiences.
✔ If you want automation, CRM, funnels, white-label, and SaaS mode → GoHighLevel wins.
✔ If you want courses, memberships, and creator tools → Kartra wins.
If your goal is to scale, automate, and run your business like an agency or SaaS company:
GoHighLevel is the best long-term choice.
Start your free trial today:
👉 https://www.gohighlevel.com/?fp_ref=vinoth-62
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