Introduction
If you run a digital marketing agency or offer online services, you’ve probably heard of GoHighLevel — the all-in-one CRM, marketing automation, and sales platform designed to replace dozens of expensive tools.
But what really sets GoHighLevel apart is its White Label program — a game-changer for agencies who want to launch their own SaaS platform under their brand name.
With GoHighLevel White Label, you can sell a fully branded CRM, automation suite, and marketing toolkit as if you built it yourself — without hiring developers or spending years building software.
In this article, we’ll explore everything you need to know about GoHighLevel White Label, including:
Table of Contents
What Is GoHighLevel White Label?
The GoHighLevel White Label feature allows agencies to rebrand GoHighLevel’s powerful marketing and CRM software as their own platform.
That means you can:
- Replace the GoHighLevel name and logo with your own
- Use your custom domain (e.g., app.youragency.com)
- Customize the login pages, dashboard, and colors
- Set your own pricing and packages for clients
- Offer your own branded mobile app (on higher plans)
Essentially, GoHighLevel becomes your backend engine, while your agency becomes the front-facing brand offering a complete marketing solution.
This is perfect for agencies, freelancers, and entrepreneurs who want to scale revenue without scaling workload.
How GoHighLevel White Label Works
Let’s break down how the white label system functions:
- You Subscribe to the Agency Pro Plan (or Higher)
The White Label feature is available on GoHighLevel’s higher-tier plans, such as the SaaS Pro or Agency Unlimited + White Label Mobile App plans. - You Customize the Platform
After subscribing, you can rebrand everything:- Dashboard colors
- Logos and favicons
- Domain (your custom URL)
- Email notifications and login page
- You Onboard Clients Under Your Brand
You create sub-accounts (for each client) and manage everything from one place. Your clients log into your custom domain, not GoHighLevel. - You Earn Recurring Revenue
You decide how much to charge each client for access. GoHighLevel doesn’t take a cut — you keep 100% of your profits.
In short: GoHighLevel White Label turns your agency into a SaaS business overnight.
Why Agencies Love GoHighLevel White Label
1. Build Recurring Revenue
Instead of one-time marketing retainers, you can now offer monthly software subscriptions. Your clients pay you every month to access your branded platform.
2. Offer a Complete Solution
Clients don’t have to juggle multiple tools like HubSpot, ActiveCampaign, or ClickFunnels. Your white-labeled GoHighLevel CRM offers everything in one login.
3. Save Time With Automation
Automate follow-ups, lead tracking, and onboarding using GoHighLevel automation workflows — freeing up your team to focus on growth.
4. Increase Client Retention
When clients rely on your branded CRM for daily operations, they’re less likely to switch to competitors. You become an essential part of their business.
5. Launch a SaaS Without Coding
No technical team, no developers, no servers. You get a turnkey SaaS product under your brand — powered by GoHighLevel.
GoHighLevel White Label Features Breakdown
Here’s a deep dive into the key features included in the White Label plan:
✅ 1. White Labeled Dashboard
Replace GoHighLevel branding with your agency’s logo, brand colors, and domain.
✅ 2. White Label Mobile App
Offer your own iOS and Android app under your brand (available with the “Agency Pro” plan).
✅ 3. CRM & Pipeline Management
Track leads, manage opportunities, and automate sales pipelines — fully rebranded under your agency name.
✅ 4. Automation Builder
Use GoHighLevel’s drag-and-drop automation builder to create:
- Lead nurturing sequences
- SMS & email drip campaigns
- Follow-up workflows
- Pipeline triggers
✅ 5. Funnel & Website Builder
Design and host custom landing pages, forms, and websites directly from your white-labeled dashboard.
✅ 6. Email & SMS Marketing
Launch branded email and SMS campaigns using built-in Twilio and Mailgun integrations.
✅ 7. Reputation Management
Monitor client reviews, automate review requests, and display positive testimonials on websites.
✅ 8. Appointment Booking
Offer a branded calendar booking system for your clients and their teams.
✅ 9. Unlimited Sub-Accounts
Manage multiple clients from a single dashboard — perfect for agencies scaling fast.
✅ 10. GoHighLevel SaaS Mode
This is where the real magic happens: you can sell GoHighLevel as your own SaaS platform.
Set pricing tiers, automate billing, and create packages under your brand.
GoHighLevel Pricing & White Label Plans (2025)
GoHighLevel offers several plans, depending on your needs:
| Plan | Price (Monthly) | Key Features |
|---|---|---|
| Agency Starter Account | $97/month | CRM, funnels, automation, 1 account |
| Agency Unlimited Account | $297/month | Unlimited client accounts, white label domain |
| Agency Pro (SaaS Mode) | $497/month | Full white label, branded mobile app, SaaS billing |
💡 Pro Tip: If you plan to resell GoHighLevel under your brand, the $497/month SaaS Pro Plan is the best option. It includes everything needed to build a full-fledged SaaS.
GoHighLevel White Label vs Regular CRM Tools
| Feature | GoHighLevel White Label | HubSpot | ActiveCampaign | ClickFunnels |
|---|---|---|---|---|
| White Label Branding | ✅ Full | ❌ No | ❌ No | ❌ No |
| Funnel Builder | ✅ Yes | ❌ Limited | ✅ Basic | ✅ Yes |
| CRM & Pipelines | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
| Email/SMS Marketing | ✅ Both | ✅ Email only | ||
| SaaS Reselling | ✅ Yes | ❌ No | ❌ No | ❌ No |
| Monthly Cost | 💲Low (Fixed) | 💲High (Per seat) | 💲Medium | 💲Medium |
GoHighLevel clearly stands out for agencies and freelancers who want to own their own CRM or SaaS — not just use one.
GoHighLevel Affiliate Opportunity
If you’re not ready to white label yet, you can still earn money as a GoHighLevel affiliate.
The affiliate program pays 40% recurring commissions for every user you refer.
That means every time your referral pays their GoHighLevel subscription, you get paid — month after month.
You can learn more or join via this link:
👉 GoHighLevel Bootcamp (Affiliate & White Label Training)
Pros and Cons of GoHighLevel White Label
✅ Pros
- 100% rebrandable software under your name
- Multiple revenue streams (SaaS + Services)
- Reduces churn and increases client loyalty
- Built-in automation saves time
- Excellent value compared to other CRMs
- Fast setup — start selling within a day
⚠️ Cons
- Learning curve for new users
- Needs setup of Twilio/Mailgun for messaging
- Advanced white labeling (mobile app) costs extra
Overall, the value far outweighs the cons, especially if your goal is to create passive income through SaaS.
Real-World Example: How Agencies Use GoHighLevel White Label
Imagine you run a digital agency that builds websites and runs ads for clients.
Using GoHighLevel White Label, you can now:
- Create a branded CRM called “MyAgency CRM”
- Bundle it with automation workflows for leads
- Charge clients $199/month for CRM access
- Offer upsells like email automation or reviews
With just 10 clients, that’s an extra $1,990/month recurring — and everything runs on autopilot.
That’s the power of GoHighLevel SaaS Mode.
Frequently Asked Questions (FAQs)
1. What does GoHighLevel White Label mean?
It means you can rebrand GoHighLevel’s platform as your own — including logo, domain, and app — and sell it under your agency name.
2. Can I create my own SaaS with GoHighLevel?
Yes. The GoHighLevel SaaS Mode allows you to set up your own pricing, onboarding, and billing system.
3. Do my clients see the GoHighLevel branding?
No. With the white label setup, your clients only see your brand name, domain, and logo.
4. Is GoHighLevel better than HubSpot for agencies?
For agencies and freelancers, GoHighLevel offers far more flexibility and affordability compared to HubSpot, especially with the white label SaaS model.
5. How do I get started with GoHighLevel White Label?
Simply sign up for the Agency Pro Plan via this link:
👉 Start GoHighLevel White Label Bootcamp
Conclusion
The GoHighLevel White Label program is not just another CRM feature — it’s a business transformation tool. It empowers agencies, freelancers, and entrepreneurs to:
- Build their own branded SaaS
- Generate recurring revenue
- Offer clients a complete all-in-one marketing system
- Scale faster with automation and AI tools
If you’ve been searching for a way to own your technology, not rent it, GoHighLevel’s White Label is the smartest step forward.
👉 Ready to launch your own SaaS business?
Join the GoHighLevel Bootcamp today and start building your white-labeled CRM empire!
