Introduction
Choosing the right CRM can make or break your agency’s operations, scalability, and profitability. With dozens of CRMs in the market, two platforms consistently rise to the top for agencies in 2025:
Table of Contents
✅ HighLevel (GoHighLevel)
✅ HubSpot
Both are powerful, trusted, and packed with features — but they serve very different goals.
HubSpot excels as an inbound marketing ecosystem, widely used by mid- to enterprise-level businesses.
HighLevel, on the other hand, is built specifically with agencies in mind — offering a fully white-labelable CRM, automation, funnels, reputation management, and even a complete SaaS mode you can resell to clients.
If you’re a digital agency, freelancer, or service-based business deciding between the two, this guide breaks down everything: features, automation, pricing, pros and cons, use cases, and which CRM is best for agencies in 2025.
⭐ Quick Verdict: HighLevel vs HubSpot (2025)
If you’re an agency or freelancer looking to scale, offer automation to clients, and generate recurring revenue, HighLevel wins.
If you’re a mid-size business focused on inbound marketing, HubSpot remains a strong choice.
But let’s dive deeper — because the differences matter.
1. What Is HighLevel? (GoHighLevel Overview)
HighLevel (GoHighLevel) is an all-in-one CRM built for:
- Digital marketing agencies
- Freelancers
- Coaches and consultants
- Local businesses
- SaaS entrepreneurs
Its biggest strengths include:
- Pipeline CRM
- Multi-channel automation (SMS, email, calls, WhatsApp, IG DM, FB Messenger)
- Funnel builder
- Website builder
- Booking & appointment system
- Reputation management
- Workflow automation
- Unlimited sub-accounts for clients
- White label and SaaS mode
- Affiliate program
- Native payment links and invoicing
- Mobile app
Many agencies replace ClickFunnels, ActiveCampaign, Pipedrive, Calendly, Mailchimp, Kartra, Zapier, and ThriveCart with GoHighLevel — saving thousands monthly.
⭐ Real-World Experience (E-E-A-T)
As someone who has used HighLevel extensively with agencies, the platform stands out because it eliminates tool overload. The power lies in its all-in-one approach and its ability to fully white label the system and resell it to clients.
2. What Is HubSpot? (Overview)
HubSpot is a leading CRM known for:
- Inbound marketing automation
- Robust sales pipelines
- Customer service tools
- Enterprise-grade reporting
- Highly polished UI
- Email marketing
- Content management (CMS Hub)
HubSpot is ideal for:
- Established businesses
- Mid-size companies
- Enterprise organizations
- Marketing teams
- Sales teams needing detailed analytics
While HubSpot offers a free tier, costs escalate quickly once you need advanced features or additional contacts.
3. Feature Comparison: HighLevel vs HubSpot (2025)
Let’s compare the platforms feature-by-feature from an agency perspective.
A. CRM & Pipeline Management
HighLevel CRM
- Pipeline stages
- Lead tagging
- Custom fields
- Automated workflows
- Smart lists
- Opportunity tracking
- Client sub-accounts (unlimited)
HighLevel CRM is built for agencies managing multiple clients and campaigns.
HubSpot CRM
- Extremely polished CRM
- Strong contact management
- Tasks & deals
- Visual dashboards
- Advanced analytics
HubSpot CRM is excellent but becomes pricey once you need automation.
Winner: HighLevel for agencies
Winner: HubSpot for mid-size internal teams
B. Automation Workflows
HighLevel automation
Includes every channel:
- SMS
- Calls
- Instagram DM
- Facebook Messenger
- Voicemails
- Webhooks
- AI Agents
Plus advanced triggers like:
- Pipeline movement
- Form submissions
- Missed calls text back
- Payment triggers
HubSpot automation
- Strong email automation
- Sales workflows
- Lead scoring
- Conditional logic
However, many features require expensive upgrades.
Winner: HighLevel (far cheaper & more channels)
C. Marketing Tools
| Feature | HighLevel | HubSpot |
|---|---|---|
| Landing pages | ✔ | With CMS (expensive) |
| Funnels | ✔ | ✘ |
| Email broadcasts | ✔ | ✔ |
| Social media scheduling | ✔ | ✔ |
| Surveys & forms | ✔ | ✔ |
| Booking system | ✔ | Add-on |
| Payment links & invoices | ✔ | Limited |
HighLevel includes everything without needing additional subscriptions.
Winner: HighLevel
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
D. White Labeling & SaaS Mode
This is one of the biggest differences.
HighLevel White Label
You can fully white label:
- Platform
- Domain
- Mobile app
- Emails
- Client dashboards
And with SaaS Mode, you can resell HighLevel as your own software — creating recurring revenue.
This alone makes it the #1 choice for agencies in 2025.
HubSpot White Label
HubSpot does not offer white labeling.
Winner: HighLevel — by a huge margin
E. Pricing Comparison (HighLevel vs HubSpot)
HighLevel Pricing (GoHighLevel)
(Approximate — subject to change)
⭐ Starter: $97/month
CRM, funnels, automation, email, SMS.
⭐ Pro: $297/month
Unlimited sub-accounts, white label.
⭐ SaaS Mode: $497/month
Sell your own SaaS, unlimited clients.
👉 Free Trial Link:
https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
HubSpot Pricing
(For Marketing + Sales + Automation)
- Starter: ~$50–$100/month
- Professional: $1,000+/month
- Enterprise: $3,600+/month
- Onboarding fees: $3,000–$10,000
As your contacts grow, pricing skyrockets.
4. HighLevel Pros & Cons
Pros
- Built specifically for agencies
- Fully white-labeling
- Unlimited client accounts
- All-in-one CRM + funnels + email + SMS
- SaaS mode for recurring revenue
- Affordable pricing
- Advanced automation
- Replaces multiple software tools
Cons
- Steeper learning curve
- Not as visually polished as HubSpot
- Overkill for businesses that only need a CRM
5. HubSpot Pros & Cons
Pros
- Extremely polished and user-friendly
- Powerful CRM
- Excellent reporting
- Trusted by enterprise businesses
- Strong inbound marketing tools
Cons
- Very expensive
- No white labeling
- Limited funnel/landing page capabilities without CMS Hub
- Lacks multi-channel communication compared to HighLevel
6. Which Platform Is Better for Agencies? (2025)
If your priority is:
✔ Managing multiple clients
→ Choose HighLevel
✔ Offering automation as a service
→ Choose HighLevel
✔ Packaging and selling SaaS
→ Choose HighLevel
✔ Internal marketing team for one business
→ HubSpot works well
✔ Enterprise sales and reporting
→ HubSpot wins
But for digital marketing agencies, HighLevel remains the most cost-effective, scalable, and profitable option.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
7. HighLevel vs HubSpot: Use Case Scenarios
Freelancer or Small Agency → HighLevel
- Build funnels
- Automate SMS & emails
- Offer CRM to clients
- Charge monthly retainers + SaaS revenue
Large Corporation → HubSpot
- For advanced analytics
- Large sales teams
- Marketing departments
Consultants & Coaches → HighLevel
- Funnels
- Drip email sequences
- Booking system
Startups with VC funding → HubSpot
- Enterprise integrations
- Deep sales reporting
8. Additional Features Agencies Love in HighLevel
GoHighLevel Automation
Powerful workflows with drag-and-drop builder.
GoHighLevel CRM
Manage all clients under one dashboard.
GoHighLevel Pricing
Much more affordable than HubSpot.
GoHighLevel Affiliate Program
Generate passive income by promoting HighLevel.
GoHighLevel SaaS Mode
Launch your own branded software without coding.
GoHighLevel White Label
Sell it as your own CRM.
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
9. FAQs
1. Is HighLevel better than HubSpot for agencies?
Yes — for agencies, HighLevel offers more features at a lower cost with white labeling and SaaS mode.
2. Is HubSpot cheaper than HighLevel?
Not at all. HubSpot becomes expensive once you need automation and marketing tools.
3. Can HighLevel replace HubSpot?
For agencies — absolutely.
For enterprise corporations — HubSpot may still be preferred.
4. Does HighLevel offer a free trial?
Yes.
👉 Free Trial: https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
5. Can I resell HighLevel as my own CRM?
Yes — only HighLevel offers SaaS Mode.
Conclusion: HighLevel vs HubSpot — Which Should You Choose in 2025?
If you’re an agency, freelancer, consultant, or service provider, the choice is clear:
✅ Choose HighLevel
You’ll save thousands, automate everything, deliver better results for clients, and even build your own SaaS brand.
👉 Try HighLevel Free:
https://www.gohighlevel.com/?fp_ref=vinoth-62
Get 30 Days Free Trial + Free Live Bootcamp to Launch HighLevel Together
