GoHighLevel vs. HubSpot: Complete Comparison (Pricing, Features, Ease of Use)
GoHighLevel vs. HubSpot: Complete Comparison (Pricing, Features, Ease of Use) If you’re trying to choose between GoHighLevel and HubSpot, you’re not alone. These two platforms are some of the biggest names in the CRM and marketing automation space. But which one is right for your business?
In this guide, I’ll break it all down for you—pricing, features, ease of use, and everything else you need to know. Plus, if you decide that GoHighLevel is the better choice, I’ve got a special affiliate link that gives you a free trial to test it out for yourself:
👉 Try GoHighLevel Free
Let’s get started!
🚀 What Are GoHighLevel and HubSpot?
GoHighLevel is an all-in-one marketing platform built mainly for agencies, coaches, and small businesses. It combines tools like CRM, email marketing, sales funnels, SMS marketing, appointment booking, and even white-labeling into one dashboard.
HubSpot, on the other hand, is a big player in the CRM world and is used by businesses of all sizes. It offers a wide range of tools for marketing, sales, customer service, and content management—but some of those tools come at a higher price.
Table of Contents
💰 Pricing Comparison
Let’s talk money first, because this is often the dealbreaker.
🔹 GoHighLevel Pricing:
- Starter Plan: $97/month – Perfect for freelancers and small businesses.
- Unlimited Plan: $297/month – Includes unlimited sub-accounts, white-labeling, and more.
- SaaS Pro Plan: $497/month – Ideal for agencies that want to resell GoHighLevel as their own platform.
✅ Bonus: You can get a 14-day free trial through my link to test everything risk-free:
👉 Get GoHighLevel Free Trial
🔹 HubSpot Pricing:
- Free Plan: Very limited but good for getting started.
- Marketing Hub Starter: $20/month (includes just the basics).
- Professional Plan: $800/month and up.
- Enterprise Plan: Over $3,600/month – yes, you read that right.
⚠️ Keep in mind that HubSpot charges more as your contacts grow, and advanced features are locked behind higher-tier plans.
🏆 Winner: GoHighLevel
GoHighLevel gives you more tools for a flat, predictable price. HubSpot can get expensive fast, especially if you’re scaling.
🧰 Features Comparison
Both platforms offer powerful tools—but they focus on different users and goals.
🔹 GoHighLevel Features:
- CRM (Client Management)
- Sales Funnel Builder
- Email & SMS Marketing
- Calendars and Booking
- Marketing Automation
- Membership Sites
- Reputation Management
- Website & Landing Page Builder
- White-label SaaS Mode (for agencies)
GoHighLevel is basically like combining ClickFunnels + ActiveCampaign + Calendly + Kajabi + More, all in one place.
🔹 HubSpot Features:
- CRM
- Email Marketing
- Marketing Automation
- Blogging & SEO Tools
- Sales Tools (Pipelines, Quotes, etc.)
- Customer Support Tools (Chat, Tickets)
- App Integrations
HubSpot is a bit more focused on large teams, B2B, and content marketing. It’s great for long-term nurturing and customer support.
🏆 Winner: Depends on your needs
- Choose GoHighLevel if you want an all-in-one platform for client generation, automation, and funnel building.
- Choose HubSpot if you need advanced content marketing tools and have a bigger budget.
😄 Ease of Use
Let’s face it—nobody wants to spend hours figuring out a tool.
🔹 GoHighLevel:
- Simple drag-and-drop interface
- Clean dashboard
- Tutorials, training videos, and a solid community
- Designed for fast setup (funnels, email flows, calendars, etc.)
💡 Even non-techies can get up and running in a few hours.
🔹 HubSpot:
- Slick interface
- Tons of documentation
- Can be overwhelming due to so many tools
- Some parts are hidden behind paywalls
If you’re just starting out or don’t have a marketing team, HubSpot might feel a bit too much.
🏆 Winner: GoHighLevel
It’s easier to set up, more intuitive, and gets the job done fast. Great for small teams and agencies.
🎯 Who Should Use Each Platform?
👉 Use GoHighLevel if:
- You’re an agency owner who wants to offer client services or white-label your own CRM.
- You’re a coach, course creator, or consultant who needs funnels, calendars, and email/SMS in one tool.
- You’re tired of paying for 5+ tools and want to save money with an all-in-one.
🎁 Start your free GoHighLevel trial here
👉 Use HubSpot if:
- You’re a medium to large company with a dedicated marketing and sales team.
- You want to scale with content, blogging, and SEO tools.
- You’re okay with higher monthly costs for deeper CRM and reporting tools.
🔍 Final Verdict: GoHighLevel or HubSpot?
| Feature | GoHighLevel | HubSpot |
|---|---|---|
| Price | ✅ Affordable | ❌ Expensive |
| Features | ✅ All-in-One | ✅ Powerful (But $$) |
| Ease of Use | ✅ Beginner-Friendly | ❌ Steeper Learning Curve |
| Best For | Agencies, Coaches | Mid to Large Teams |
| Free Trial | ✅ Yes | ✅ Limited Version |
🏁 Overall Winner for Most Users: GoHighLevel
GoHighLevel wins when it comes to value, features, and ease of use—especially if you’re a freelancer, coach, or agency owner. It gives you everything you need under one roof without breaking the bank.
🔥 Want to try GoHighLevel risk-free?
👉 Click here to start your 14-day free trial
✨ Final Thoughts
At the end of the day, both platforms are powerful. But if you’re looking for an affordable, easy-to-use solution that replaces multiple tools, GoHighLevel is hard to beat.
And with my affiliate link, you get a free 14-day trial, so there’s no risk in giving it a spin:
👉 Get GoHighLevel here
Let me know in the comments—are you team GoHighLevel or team HubSpot?
