If you’re a marketer, agency owner, or entrepreneur looking for an all-in-one marketing platform, you’ve probably heard of GoHighLevel. It’s a powerhouse that combines CRM, automation, sales funnels, email marketing, and more—all under one roof. But the big question is: How much does GoHighLevel cost, and is it worth it?
In this guide, we’ll break down GoHighLevel pricing, compare the plans, and help you decide if it’s the right tool for your business.
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GoHighLevel Pricing Plans (Updated 2025)
GoHighLevel offers three main pricing plans:
1. Agency Starter Plan – $97/month
This is the entry-level plan designed for small businesses and solo marketers who need an all-in-one solution without breaking the bank.
✅ Features Included:
- Unlimited Funnels & Websites
- CRM & Pipeline Management
- Email & SMS Marketing Automation
- Appointment Scheduling
- Basic White-Labeling
- Facebook Messenger Integration
- Call Tracking & Recording
💡 Best For: Freelancers, solopreneurs, or small businesses who want automation, CRM, and marketing tools in one package.
🚨 Limitations: You can only manage one account or brand with this plan.
2. Agency Unlimited Plan – $297/month
This plan is designed for marketing agencies, allowing them to manage multiple clients from one dashboard.
✅ Features Included (Everything in the Starter Plan + More):
- Unlimited Sub-Accounts (Manage Multiple Businesses/Clients)
- Team Collaboration & User Roles
- Advanced Automation & Workflows
- Premium Support & Training
- Membership Sites & Courses
💡 Best For: Digital marketing agencies, consultants, or business owners managing multiple brands.
🚨 Limitations: No full white-labeling yet.
3. Agency Pro (SaaS Mode) – $497/month
The most powerful plan for agencies looking to resell GoHighLevel as their own software.
✅ Features Included (Everything in Unlimited Plan + More):
- Full White-Labeling (Custom Branding & Domain)
- SaaS Mode (Sell It as Your Own Software!)
- Advanced API Access & Integrations
- Custom Mobile App Branding
- Priority Support & Training
💡 Best For: Agencies that want to resell GoHighLevel as their own SaaS platform, offering their clients an all-in-one solution.
🚨 Limitations: It’s expensive, but if you’re running an agency with multiple clients, it pays for itself.
GoHighLevel Add-Ons & Extra Costs
While the core pricing covers most features, there are some additional costs to consider:
🔹 White-Label Mobile App – $497/month (For those who want their own branded app on iOS & Android)
🔹 HIPAA Compliance – $297/month (For healthcare-related businesses requiring strict data security)
🔹 AI-Powered Features – Varies (AI-based copywriting, call tracking, etc.)
🔹 SMS & Email Costs – Pay-As-You-Go (Usage-based pricing through Twilio & Mailgun)
Is GoHighLevel Worth It? (Pros & Cons)
Like any tool, GoHighLevel has its strengths and weaknesses.
✅ Pros:
✔ All-in-One Solution – Replaces tools like ClickFunnels, ActiveCampaign, Calendly, and more.
✔ Automation & AI Features – Saves time with advanced workflows.
✔ Scalable for Agencies – Manage unlimited clients on higher plans.
✔ CRM & Sales Pipelines – Helps track leads and improve conversions.
✔ SaaS Mode (Pro Plan) – Resell it under your brand and build recurring revenue.
❌ Cons:
❌ Learning Curve – It’s powerful, but takes time to master.
❌ Pricey for Beginners – $97/month might be too high for solo entrepreneurs.
❌ Extra Costs for SMS & Emails – These are usage-based, so expenses can add up.
GoHighLevel vs. Other Marketing Tools (Price Comparison)
Let’s see how GoHighLevel compares to other popular marketing platforms:
| Feature | GoHighLevel ($97+) | ClickFunnels ($147) | ActiveCampaign ($129) | Kartra ($99) | HubSpot ($800+) |
|---|---|---|---|---|---|
| Funnels & Websites | ✅ Yes | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes |
| CRM & Pipelines | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| Email & SMS Marketing | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| Automation & Workflows | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes | ✅ Yes |
| Membership Sites | ✅ Yes | ✅ Yes | ❌ No | ✅ Yes | ✅ Yes |
| SaaS Reselling | ✅ Yes (Pro) | ❌ No | ❌ No | ❌ No | ❌ No |
| White-Labeling | ✅ Yes (Pro) | ❌ No | ❌ No | ❌ No | ❌ No |
| Price | $97 – $497+ | $147 – $297 | $129 – $399 | $99 – $499 | $800+ |
💡 Takeaway: If you need an all-in-one platform with CRM, automation, and funnel-building, GoHighLevel is the best value compared to other tools.
Who Should Use GoHighLevel?
GoHighLevel is not for everyone. Here’s who it works best for:
✅ Marketing Agencies – If you manage multiple clients, it’s a no-brainer.
✅ Coaches & Consultants – Automate lead nurturing, email follow-ups, and sales funnels.
✅ SaaS Entrepreneurs – The Pro plan lets you resell GoHighLevel as your own software.
✅ Local Businesses – Helps with appointment scheduling, CRM, and lead generation.
✅ Affiliate Marketers – Run high-converting sales funnels and email campaigns.
🚨 Who Should Avoid It?
❌ If you only need a simple landing page builder, GoHighLevel might be overkill.
❌ If you’re on a tight budget, the starting price can feel expensive.
❌ If you don’t want to spend time learning a new tool, the learning curve can be frustrating.
Final Verdict: Should You Invest in GoHighLevel?
If you’re serious about marketing automation, lead generation, and scaling your business, GoHighLevel is 100% worth it.
👉 It replaces multiple tools and helps you streamline your workflow.
👉 Agencies can manage unlimited clients and even resell the platform as their own SaaS.
👉 The learning curve is there, but once mastered, it can skyrocket your business.
🚀 Ready to Try GoHighLevel?
They offer a 14-day free trial, so you can test it risk-free. Click here to get started!
Let me know if you need any tweaks or want a different angle! 😊
