Introduction
If you’re a digital marketer, freelancer, or agency owner, you’ve likely come across both GoHighLevel and ClickFunnels. They’re two of the most well-known platforms in the marketing world—but they were built with very different goals.
- ClickFunnels is a funnel-building powerhouse.
- GoHighLevel is a complete all-in-one CRM, automation, and agency-scaling ecosystem.
Both platforms can help you generate leads and sales, but one offers significantly more tools under a single subscription. As businesses look for ways to cut costs, automate more tasks, and scale smarter, the comparison GoHighLevel vs ClickFunnels is more relevant than ever.
So which is better for agencies, freelancers, and fast-growing businesses in 2025?
Let’s dive in.
Table of Contents
What Is GoHighLevel? (For Agencies, Freelancers & Small Businesses)
GoHighLevel—commonly called HighLevel—is an all-in-one marketing and sales automation platform designed for:
✔ Digital marketing agencies
✔ Social media managers
✔ Freelancers
✔ Local businesses
✔ Coaches, consultants & course creators
✔ Entrepreneurs building SaaS
Its biggest strengths are:
- HighLevel CRM
- HighLevel automation
- Funnel builder + website builder
- Unlimited client sub-accounts
- White-label branding
- SaaS mode (launch your OWN software business)
GoHighLevel replaces up to 14 different tools, including:
- ClickFunnels
- ActiveCampaign
- Calendly
- Mailchimp
- WordPress
- Kajabi
- ThriveCart
- Pipedrive
- ManyChat
This makes it a more affordable and scalable solution for agencies and SMBs.
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What Is ClickFunnels? (And Who Is It Built For?)
ClickFunnels is one of the most popular funnel-building platforms. It focuses on:
- High-converting landing pages
- Funnel templates
- Sales automation
- Order bumps
- One-click upsells
- Membership access
ClickFunnels is powerful for creators or businesses that:
✔ Sell digital products
✔ Launch webinars
✔ Build high-ticket funnels
✔ Run info-product businesses
However, ClickFunnels lacks native:
- CRM
- Email marketing
- Workflow automation
- SMS automation
- Appointment scheduling
- White label
- SaaS mode
- Unlimited sub-accounts
So while ClickFunnels is great at funnel-building, agencies typically need more.
GoHighLevel vs ClickFunnels: Quick Comparison Table
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| Funnel Builder | ✔ Yes | ✔ Yes (very strong) |
| Website Builder | ✔ Yes | ✔ Yes |
| CRM | ✔ Advanced | ✖ No |
| Email Marketing | ✔ Built-in | ✖ Add-on needed |
| SMS Marketing | ✔ Yes | ✖ No |
| Automation Workflows | ✔ Advanced | ✖ Limited |
| Calendars | ✔ Yes | ✖ No |
| Pipelines | ✔ Yes | ✖ No |
| AI Automation | ✔ Yes | ✖ No |
| Memberships | ✔ Yes | ✔ Yes |
| White Label | ✔ Yes | ✖ No |
| SaaS Mode | ✔ Yes | ✖ No |
| Unlimited Client Accounts | ✔ Yes | ✖ No |
| Price | Lower | Higher |
Verdict:
ClickFunnels is a funnel builder.
GoHighLevel is a complete business platform.
Feature Breakdown: GoHighLevel vs ClickFunnels
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1. Funnel Builder
ClickFunnels
ClickFunnels is famous for its:
- Funnels
- Split testing
- Order bumps
- Upsells
- Evergreen webinars
Its funnel templates are world-class. For pure sales funnels, ClickFunnels wins—but is also expensive.
GoHighLevel
GoHighLevel’s funnel builder is:
- Powerful
- Fast
- Drag-and-drop
- Optimized
- Similar to ClickFunnels
Most users find no real difference in funnel performance.
Winner: ClickFunnels (slightly)
But GoHighLevel is very close.
2. CRM (Customer Relationship Management)
GoHighLevel CRM
HighLevel includes:
✔ Advanced pipelines
✔ Deal stages
✔ Lead scoring
✔ Automations
✔ Tasks & workflows
✔ Contact management
✔ Client sub-accounts
ClickFunnels CRM
ClickFunnels technically has CRM-like features in CF 2.0, but it is:
❌ Very limited
❌ Not built for agencies
❌ Cannot manage multiple clients
❌ Lacks advanced automation
❌ Lacks deep reporting
Winner: GoHighLevel (by a huge margin)
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3. Automation
GoHighLevel Automation
HighLevel includes:
- Email sequences
- SMS sequences
- Voicemail drops
- Trigger links
- Conditional logic
- AI chatbots
- Multi-channel workflows
- Missed-call text back
- Advanced triggers
ClickFunnels Automation
Automation is minimal unless users buy:
- Actionetics (Email add-on)
- Third-party tools
ClickFunnels is primarily funnel-focused, not automation-focused.
Winner: GoHighLevel
4. GoHighLevel SaaS Mode vs ClickFunnels
GoHighLevel SaaS Mode
This is where HighLevel destroys every competitor.
SaaS Mode allows you to:
✔ Launch your own branded software
✔ Sell your own CRM platform
✔ Create subscription tiers
✔ Automate billing & onboarding
✔ Build passive recurring income
✔ Operate as a software company
Agencies can charge clients $97–$497 per month with almost zero overhead.
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ClickFunnels
❌ No SaaS mode
❌ No white label
❌ No client-level automation
❌ No unlimited sub-accounts
Winner: GoHighLevel (by far)
5. White Labeling
GoHighLevel
✔ Full white label
✔ Custom domain
✔ Your own branding
✔ Resell as your own platform
ClickFunnels
❌ No white label
❌ No reselling
❌ No agency-friendly branding
Winner: GoHighLevel
6. Email + SMS Marketing
GoHighLevel
✔ Email built-in
✔ SMS built-in
✔ WhatsApp (via integrations)
✔ Templates
✔ Tracking & analytics
ClickFunnels
❌ No email unless you pay extra
❌ No SMS
❌ Limited follow-up sequences
Winner: GoHighLevel
7. Memberships + Courses
Both platforms support:
✔ Memberships
✔ Courses
✔ Protected content
However:
- ClickFunnels templates look premium
- HighLevel’s interface is more flexible
- HighLevel supports unlimited student accounts at no extra cost
Winner: Tie
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GoHighLevel vs ClickFunnels Pricing (2025)
GoHighLevel Pricing
- Starter – $97/month
- Pro Account – $297/month
- SaaS Mode – $497/month
Includes:
✔ Unlimited funnels
✔ Unlimited websites
✔ Unlimited workflows
✔ Unlimited contacts
✔ Unlimited client sub-accounts
ClickFunnels Pricing
- Basic – $147/month
- Pro – $197/month
- Funnel Hacker – $297/month
Extra costs:
- Email (via Actionetics)
- Integrations
- Third-party CRMs
GoHighLevel is significantly more affordable for agencies.
Pros & Cons
GoHighLevel Pros
✔ All-in-one platform
✔ Advanced CRM
✔ Powerful automation
✔ Unlimited client accounts
✔ White label system
✔ SaaS mode revenue
✔ SMS + email included
✔ Funnels, websites, calendars
✔ Replaces 10+ tools
GoHighLevel Cons
✖ Learning curve
✖ Too many features for simple funnel users
ClickFunnels Pros
✔ Best funnel builder
✔ Great templates
✔ Simple to use
✔ Good for selling digital products
ClickFunnels Cons
✖ Expensive
✖ No CRM
✖ No automations
✖ No white label
✖ No SaaS mode
✖ Not agency-friendly
Who Should Use Each Platform?
GoHighLevel Is Best For:
✔ Agencies
✔ Freelancers
✔ Coaches
✔ Consultants
✔ Local businesses
✔ Course creators
✔ Anyone wanting automation
✔ Anyone wanting CRM
✔ SaaS entrepreneurs
✔ Multi-client management
ClickFunnels Is Best For:
✔ Solopreneurs
✔ Digital product creators
✔ Funnel builders
✔ Webinar sellers
✔ High-ticket funnel marketers
Expert Verdict: GoHighLevel vs ClickFunnels
If your business needs:
- Funnels
- CRM
- SMS
- Automation
- White Label
- SaaS income
- Unlimited client accounts
…then GoHighLevel is the clear winner.
ClickFunnels is still excellent—but only if you only need funnels.
GoHighLevel gives 10x more tools for the same or lower price.
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Frequently Asked Questions
1. Is GoHighLevel better than ClickFunnels?
Yes—for agencies, freelancers, and anyone needing an all-in-one system.
2. Does GoHighLevel replace ClickFunnels?
Yes. GoHighLevel includes a funnel builder that is very similar.
3. Does ClickFunnels have a CRM?
ClickFunnels CRM is minimal. It cannot replace HighLevel CRM.
4. Can I white-label ClickFunnels?
No. Only HighLevel offers white label capabilities.
5. Is GoHighLevel cheaper?
Yes—especially since GoHighLevel includes email, SMS, CRM, and automation at no extra cost.
Final Conclusion: GoHighLevel vs ClickFunnels
Both platforms are powerful, but they serve completely different purposes:
- ClickFunnels = Funnels
- GoHighLevel = Funnels + CRM + Automation + Email + SMS + White Label + SaaS Mode
For agencies, freelancers, and SMBs, GoHighLevel is the smarter choice in 2025.
It saves money, increases automation, improves client results, and can even create an entirely new SaaS revenue stream.
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